Amanda Fielding

• Scale Product function and evolve culture towards product-led thinking
• Inform and design org structure to align with evolving business needs during pivotal digital transformation

Selected Accomplishments:

• Led digital-first iteration of establish print brand as a B2B and B2C subscription product to successfully transition the brand to a digital product.
• Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.

• Led digital transformation initiatives to evolve legacy print and digital business to by hiring top product talent, establishing Agile workflows, and articulating business cases for new opportunities

Selected Accomplishments:

• Successfully initiated development of organization's first native mobile product to complement the organization's most mature product line to better support end-user's medical learning journey
• Stood up and lead a product management organization

• Managed a $25M B2B subscription product by developing and implementing new product strategies and defining roadmaps that drove bottom-line impact

Selected Accomplishments:

• Doubled select resource engagement metrics by designing new content and feature initiatives
• Leveraged data analytics to drive end-user engagement to digital platforms and promote renewal and continued market penetration.

• Acquired and developed content to meet the needs of medical learners through print and/or digital modalities
• Revised world renowned textbooks in the specialty areas of Internal Medicine and Emergency Medicine

Selected Accomplishments:

• Built out specific content areas and product features to support a multimillion dollar digital platform
• Forged iron-clad editorial relationships to maintain acquisition and publication timelines for medical content valued at approximately $5M.

• Applied entrepreneurial spirit, creative drive, and effective communication skills to guide process improvement activities that contributed to market growth
• Coordinated with key stakeholders to ensure accurate product development, establish and implement workflows in areas of product and content management

Selected Accomplishments:

• Successfully launched B2B point of care platform for physicians
• Worked with developers to build custom content management system and authoring platform.

Understanding Product Strategy; Analyzing Product Opportunities; Designing the Business Model; Taking Products to Market; Managing the Partner Ecosystem; Managing Product Evolution and Growth