KRISTEN LAMOTTE EBERSOLE
Ashburn,VA
Summary
Strategic, results-driven Director of Product Management with 15+ years of experience building high-performing teams and delivering innovative, customer‑centric products in global markets. Expert in developing and executing product strategies that align with business objectives, market dynamics, and user needs—driving measurable revenue growth and operational efficiency. Skilled in end‑to‑end product lifecycle management, leading agile transformations, and fostering collaboration across cross-functional teams. Recognized for aligning product vision with long-term business goals, forging strategic partnerships, and consistently delivering market‑leading solutions that achieve sustained business impact.
Overview
20
20
years of professional experience
Work History
Director of Product Management
ARC
06.2020 - Current
- Spearheads the development of a unified data platform strategy, improving operational scalability by 25% allowing for faster time-to-market and a 50% consolidation of data products.
- Defines and executes the long-term vision for the foundational data platform, providing self-service capabilities for data ingestion and data delivery, while expanding feature flexibility and data capabilities to meet evolving industry demands.
- Executes a 120-day agile planning cycle, streamlining capacity management and enhancing cross-team alignment and velocity across a diverse team of product managers and analysts, improving cross-team collaboration and improving development productivity.
- Manages the discretionary travel budget, overseeing monthly collaboration meetings across all workstreams in the Data Products division, ensuring alignment with strategic objectives and maintaining financial control.
- Plays a key role on the Senior Leadership Council, contributing to the development and execution of a 3-year enterprise strategy and aligning the organization’s vision with long-term goals for the enterprise.
Manager of Product Management
ARC
01.2016 - 06.2020
- Led cross-functional teams of product analysts and developers in delivering data intelligence solutions for airport authorities, destination marketing organizations, and government clients, resulting in high-impact customer adoption and retention.
- Spearheaded the end-to-end development and launch of a new product line for destination marketing, acquiring 14 new clients in the first year and maintaining three consecutive years of double-digit growth.
- Directed a two-year initiative to migrate data products to AWS cloud infrastructure, introducing agile practices and contributing to broader organizational change efforts that enhanced team collaboration and operational efficiency.
- Fostered a high-performing, inclusive team culture, driving timely product delivery while mentoring staff and aligning departmental goals with organizational vision.
- Cultivated a customer-centric product culture by leveraging actionable competitive intelligence and data analytics to inform roadmap planning, gather continuous feedback, and deliver meaningful product enhancements.
Vice President, Product and Marketing
CORE2 GROUP, LLC
04.2014 - 12.2015
- Responsible for developing the Product Management and Marketing capabilities for a start-up company focused on delivering insights using large internet focused data sets.
- Developed requirements, value propositions, go to market strategy and marketing collateral for all Core2 products.
- Utilize Minimum Viable Product (MVP) methodology to develop a business intelligence product 2 months after concept inception leading to initial revenue of $300,000.
- Developed and implemented strategies to optimize product performance across all phases of a product life cycle, from launch to distribution.
Senior Strategic Marketing Analyst
PULTE GROUP
07.2012 - 04.2014
- Acted as an internal consultant to the Mid Atlantic Operations Team providing strategic research and recommendations on home building initiatives including land purchase, pricing, and competitive analyses.
- Composed land purchase feasibility reports for land investment based on target consumer and market viability analysis using macro-economic and competitive analysis.
- Standardized and automated the annual strategic planning framework for each Pulte division using macro-economic trends and focused core market data.
- Designed, moderated, and analyzed livability study market research focus groups and surveys gaining housing design feedback with current and prospective buyers.
Director Client Services
IXI SERVICES, DIVISION OF EQUIFAX
01.2010 - 07.2012
- Managed client relationships and custom projects for six Fortune 500 financial institutions, each with $1,000,000+ revenue in a fast-paced, multiple project environment.
- Managed large custom projects with Top Financial Institutions ranging from custom data modes, hosting services, and developing a UI based program focused on consumer insights segmentation and target marketing.
- Created marketing materials, specifications documentation and presented analytic and sales material, meeting revenue and strategic goals, to clients and internal partners.
- Assisted institutional clients in using various data metrics to assess internal performance, measure performance relative to peers, conduct territory realignment and identify growth opportunities.
Senior Client Service Associate
IXI SERVICES, DIVISION OF EQUIFAX
07.2007 - 12.2009
- Managed customer relationships and projects for 10 securities firms with a focus on data analytics projects and market centric competitive analysis.
- Conducted and managed data research projects providing insights into consumer and market behavior.
- Managed client services and supervised personnel within the Securities Sector.
- Member of CEO's select committee charged with providing new perspective and insights regarding company growth and internal development.
Business Analyst
IXI SERVICES, DIVISION OF EQUIFAX
06.2006 - 06.2007
- Responsible for product creation and data standardization process for “up market regional” insurance firms.
- Managed client data standardization process for delivering quarterly financial reports to 17 insurance firms.
- Conducted investigative data-mining to various client inquiries regarding data nuances and anomalies.
Education
Master of Business Administration - Business Administration
University of Maryland College Park
05-2013
Bachelor of Science - Business Administration
Elon University
06-2006
Skills
- Strategic Product Planning
- Platform Strategy
- Cross-Functional Team Leadership
- Customer-Centric Innovation
- Portfolio & Program Management
- Agile & Scaled Agile Frameworks
- Product Lifecycle Management
- Go-to-Market Strategy
- Data-Driven Decision-Making
- Competitive & Market Intelligence
- Roadmap Development & Execution
- Stakeholder Engagement
Timeline
Director of Product Management
ARC
06.2020 - Current
Manager of Product Management
ARC
01.2016 - 06.2020
Vice President, Product and Marketing
CORE2 GROUP, LLC
04.2014 - 12.2015
Senior Strategic Marketing Analyst
PULTE GROUP
07.2012 - 04.2014
Director Client Services
IXI SERVICES, DIVISION OF EQUIFAX
01.2010 - 07.2012
Senior Client Service Associate
IXI SERVICES, DIVISION OF EQUIFAX
07.2007 - 12.2009
Business Analyst
IXI SERVICES, DIVISION OF EQUIFAX
06.2006 - 06.2007
Bachelor of Science - Business Administration
Elon University
Master of Business Administration - Business Administration
University of Maryland College Park