Amanda Serrano
San Francisco,CA
Summary
Dynamic sales leader with over 15 years of experience driving top-tier full cycle sales performance and strategic leadership. Demonstrated success in surpassing quotas and revenue targets while managing high-value enterprise accounts. Adept at innovating sales strategies, engaging prospects, and uniting teams to enhance performance and execution. Skilled in maintaining a robust pipeline through proactive account prospecting and building strong customer relationships. Detail-oriented and highly effective in listening to client needs and delivering tailored solutions.
Overview
12
12
years of professional experience
Work History
VP of Growth & Client Success
KNAK AI Solutions
10.2024 - Current
- Led GTM strategy to drive revenue growth and optimize customer success frameworks.
- Built and managed a high-performing team, fostering a customer-centric culture.
- Designed pricing models and GTM programs to align with market demands.
- Analyzed customer data to refine strategies, improving retention and customer loyalty.
- Conducted in-depth prospecting, strategic planning, and relationship-building to secure a $5 million commitment for the Minimum Viable Product (MVP).
- Identified talented potential employees through active recruiting and in-depth interview process.
Vice President of Business Development & Enablement
MATRIX PROMOTIONAL MARKETING
01.2013 - Current
- Generated over $500,000 in annual sales with a 65% profit margin during COVID-19 lockdowns through strategic sales management and market adaptation.
- Led and coached a high-performing SDR team, driving outbound pipeline generation and exceeding key performance metrics through strategic guidance and best practices.
- Recruited, onboarded, and developed top sales talent, fostering a culture of continuous improvement and motivation to enhance team performance and revenue growth.
- Analyzed and reported key sales KPIs, optimizing lead processes, accelerating pipeline creation, and aligning strategies with leadership to support global expansion.
Account Executive
Zendesk
01.2024 - 12.2024
- Achieved 107% of quota in the first year and consistently exceeded targets.
- Kept detailed records of daily activities through online customer database.
- Managed full sales cycle, leveraging tech tools to enhance collaboration.
- Built and maintained strong client relationships with data-driven insights.
- Created customized sales strategies to meet client needs and maximize revenue.
Business Development Representative Mid Market
Zendesk
01.2022 - 01.2024
- Exceeded 250% of quota in the first quarter at Zendesk.
- Identified and nurtured SMB, Mid-Market, and Enterprise prospects.
- Engaged decision-makers to qualify leads and maximize conversions.
- Provided market insights to refine GTM strategies and sales processes.
Senior Sales Account Executive
CINTAS CORPORATION
12.2020 - 01.2022
- Achieved President’s Club recognition for outstanding sales performance.
- Exceeded quotas consistently with expert negotiation and product positioning.
- Developed strong customer relationships to drive retention and sales.
- Trained, coached, and mentored new sales associates for maximum performance.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Education
Bachelor of Science - Business Administration: Marketing & Sales
CALIFORNIA STATE UNIVERSITY, CHICO
Skills
- Forecasting
- Team leadership
- Strategic planning
- Team building
- Recruitment and hiring
- Talent development
- Cross-functional collaboration
- Sales Strategy
Awards
- Q4 & Q2 & Q3 MVP at Zendesk
- President's Club Representative Award
- Top Producer Award for Matrix Promotional
- Meticulous Hiring Course
- AI & QA certified
- Demo Certified
Timeline
VP of Growth & Client Success
KNAK AI Solutions
10.2024 - Current
Account Executive
Zendesk
01.2024 - 12.2024
Business Development Representative Mid Market
Zendesk
01.2022 - 01.2024
Senior Sales Account Executive
CINTAS CORPORATION
12.2020 - 01.2022
Vice President of Business Development & Enablement
MATRIX PROMOTIONAL MARKETING
01.2013 - Current
Bachelor of Science - Business Administration: Marketing & Sales
CALIFORNIA STATE UNIVERSITY, CHICO
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