Amanda Harp
Fort Worth,TX
Summary
Results-driven Senior Executive with 14 years in managing operations, achieving a 30% revenue increase and leading teams with strategic excellence. Proficient in business analysis, operational efficiencies, and project management. Recognized with multiple awards for leadership and innovation. Holds an MBA from Harvard Business School.
Overview
15
15
years of professional experience
1
1
Certification
Work History
National Sales Director
Death Wish Coffee
08.2023 - 08.2025
- Delivered 13% growth above plan in 2024, and positioned 2025 for 27%+ growth through national product expansion.
- Established ambitious sales targets and developed go-to-market plans to capitalize on every revenue opportunity.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
National Account Sales Manager
UPTIME Energy
09.2022 - 08.2023
- Built foodservice business from $0 to $350K in 11 months.
- Developed a five-year growth roadmap defining volume, trade spend, and resource requirements.
- Developed and strengthened relationships with national customer accounts.
- Identified profitable business leads and built pipeline of prospective customers.
- Increased market penetration by growing brand awareness.
Senior National Account Manager
Barcel USA
01.2016 - 08.2022
- Scaled foodservice business from $2M to $50M, increasing market saturation by 73%.
- Recognized as 2017 “Fuego” Top National Account Sales Performer of the year.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Partnered with R&D, marketing, and supply chain to develop foodservice-specific product portfolios, including K-12 Smart Snacks-compliant offerings.
- Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
Key Account Executive
Mondelez International
10.2012 - 12.2015
- Managed $20M+ in annual revenue across multi-state regional foodservice and retail accounts.
- Built and maintained strong client relationships to drive business growth.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Developed and delivered presentations to key customers to position products and services.
Senior Market Leader Retail
Kraft Foods
07.2010 - 10.2012
- Managed $12M in annual revenue of retail territory across national and regional grocery accounts.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Education
Some College (No Degree) - Business Management
University of North Texas
Denton, TXSkills
- Strategic Planning
- Operational Efficiency
- Team Leadership
- Financial Analysis
- Process Improvement
- Project Management
- Cross-functional Collaboration
- Data-Driven Decision Making
Accomplishments
- Spearheaded company-wide cost-saving initiatives
- Established renowned leadership development program
Certification
Harvard Manage Mentor Program 2017
GAP Partnership Strategic Negotiation Certification 2018
GAP Partnership Behavioral Negotiation Certification 2019
Korn Ferry National Account Management & Leadership Training 2020
Timeline
National Sales Director
Death Wish Coffee
08.2023 - 08.2025
National Account Sales Manager
UPTIME Energy
09.2022 - 08.2023
Senior National Account Manager
Barcel USA
01.2016 - 08.2022
Key Account Executive
Mondelez International
10.2012 - 12.2015
Senior Market Leader Retail
Kraft Foods
07.2010 - 10.2012
Some College (No Degree) - Business Management
University of North Texas