Summary
Overview
Work History
Education
Skills
Timeline
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AMBRIA MAJOR

Gonzales

Summary

Goal Driven Senior Level Retail Leader with demonstrated successes delivering world-class customer service at the district level for large, industry leading retail corporations. Experience developing winning strategies for recruiting, mentoring and training sales and management personnel to ensure maximized units and dollars per transaction. Leverage corporate level programs such as credit cards and loyalty memberships to drive sales and create customer retention. Implement succession planning to build highly skilled management level employees ready to fill positions in a timely manner. Adept at analyzing store and district financial reports to identify gaps and devise strategies that drive sales, reduce loss and optimize costs.

Dedicated District Manager with extensive experience directing operations, sales and staffing for numerous locations throughout area. Excellent record of success driving improvements and elevating public profile for brand resulting in increased revenue. Team leader with success guiding, coaching and motivating employees.

Overview

14
14
years of professional experience

Work History

District Manager

Five Below
Gonzales
05.2025 - Current
  • Provide strategic leadership for multiple store locations, driving sales performance, operational execution, and talent development aligned with Five Below’s culture and business objectives.
  • Lead, coach, and develop Store Managers and leadership teams to achieve sales, payroll, and profitability goals.
  • Analyze district-level P&L reports, sales trends, shrink metrics, and payroll to identify gaps and implement corrective action plans.
  • Drive execution of company initiatives including email capture, greeting standards, merchandising excellence, and operational compliance.
  • Conduct structured store visits and business reviews focused on KPI accountability and performance improvement.
  • Strengthen bench planning through recruiting, leadership development, and succession strategies.
  • Improve operational efficiency through enhanced inventory accuracy, pallet scanning compliance, and process consistency.
  • Partner cross-functionally with HR and corporate teams to ensure policy compliance and staffing optimization.
  • Lead district-wide sales-driving strategies including promotional execution and loyalty engagement.
  • Foster a high-accountability, recognition-focused culture that improves engagement and retention.

General Manager

Victoria Secret
Gonzales
06.2024 - 05.2025
  • Administered employee discipline through verbal and written warnings.Delegated work to staff, setting priorities and goals.Forecasted customer demand to set prices or credit terms for goods or services.Identified areas of improvement in current business practices and collaborated with other departments to developaction plans for implementation.Complied with company policies and government regulations to prevent and detect rule violations and protectorganization from fines and lawsuits.Implemented employee recognition programs to motivate staff members towards achieving organizational goals.Resolved customer complaints quickly while maintaining high quality standards of service delivery.Developed marketing strategies designed to increase brand awareness within target markets.Trained employees on duties, policies and procedures.Analyzed market trends to inform business decisions and strategies.Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control,customer service and sales.Completed thorough opening, closing, and shift change functions to maintain operational standards each day.Prepared staff work schedules and assigned team members to specific duties.Tracked monthly sales to generate reports for business development planning.Performed routine audits of internal controls in order to maintain accuracy of financial records.Designed sales and service strategies to improve revenue and retention.Delivered exceptional client experiences through hands-on leadership of associates and managers.Recruited, interviewed and hired qualified staff for open positions.Completed day-to-day duties accurately and efficiently.Prioritized and organized tasks to efficiently accomplish service goals.Identified needs of customers promptly and efficiently.

District Major

Rue21
09.2021 - 05.2024
  • Provide leadership to multiple store locations and prioritize performance
  • Plan, implement, and follow-up with teams on all initiatives, processes, and operations
  • Teach, coach, and train leadership within the stores, while motivating and inspiring them to reach their highest potential
  • Drive sales and profitability through company initiatives, merchandising, and customer experience
  • Create a fun, exciting, customer focused selling culture
  • Plan and maintain payroll budget, monitor P&L reports for each store and develop effective strategies to fill gaps between store performance and company projections
  • Recruit, develop and retain store leaders who drive passion, results, and team building
  • Adapt and lead through change
  • Oversee region when needed
  • Train newly promoted or externally hired DMs
  • Won2020 Ruby Award for DM of the Year
  • Won Sapphire Award for Results—Top10 in the company
  • Currently #2 in company YTD
  • Wrote legislation and amendments, set policies and oversaw budgets.
  • Organized special events to promote civic engagement among constituents.

Store Manager

Rue21
Gonzales
01.2015 - 09.2021
  • Manage a store team of approximately10 part-time and full-time store associates
  • Drive and maximize store sales to achieve goals control and minimize shrink expectations, and maintain payroll within budgetary guidance
  • Establish, teach, and demonstrate exceptional customer service
  • Provide associates the tools necessary to ensure customer satisfaction and provide positive resolutions to challenges and complaints from customers
  • Execute company directives for product placement, display and signage and maintain company standards for cleanliness and organization
  • Ensure compliance with all company policies and procedures, and follow all safety standards to ensure a safe work and shopping environment
  • Achieve accuracy in executing markdowns, shipping, receiving and cash control
  • Recruit, train, develop and retain qualified associates to ensure staffing needs are consistently met
  • Coach, confront and counsel associates to improve performance
  • Participate in the performance counseling of associates, up to termination of associates as required
  • Establish associate work schedules
  • Provide training and succession planning for the store team

Dietitian Tech

East Jefferson
Metairie
12.2014 - 12.2015
  • Plan and prepare patient meals, order food and supplies
  • Provide direction nutritional therapy and document patient intake
  • Educate healthcare providers, community groups or students about nutrition through programs and training sessions
  • Help develop, implement or recommend nutrition programs for individuals and groups based on evaluations of dietary needs
  • Consults with other healthcare professionals regarding the dietary modifications or restrictions that will best promote patient health and fit in with other treatment methods for conditions, illnesses and diseases

Assistant Manager

New York and company
Lafayette
11.2011 - 05.2015
  • Ensure a high level of customer service for every customer
  • Assist in store operations and new employee training
  • Maintain a clean work environment and appealing visual appearance
  • Enter customer data and keep customer informed with changes
  • #3 in sales in company
  • Analyzed staff and reorganized positions to improve the culture within the stores
  • Aligned employees with appropriate position based on skill and personality to achieve sales goals

Education

Bachelor of Science - Kinesiology

University of Louisiana at Lafayette
Lafayette, Louisiana

High School Diploma -

West St John High School
Edgard, Louisiana

Skills

  • Management - Expert
  • Marketing - Expert
  • Recruiting - Experienced
  • Branding
  • Sales
  • Staff training and development
  • Quality management
  • Networking
  • Inventory control

Timeline

District Manager

Five Below
05.2025 - Current

General Manager

Victoria Secret
06.2024 - 05.2025

District Major

Rue21
09.2021 - 05.2024

Store Manager

Rue21
01.2015 - 09.2021

Dietitian Tech

East Jefferson
12.2014 - 12.2015

Assistant Manager

New York and company
11.2011 - 05.2015

Bachelor of Science - Kinesiology

University of Louisiana at Lafayette

High School Diploma -

West St John High School
AMBRIA MAJOR