Amelia Russo
Orlando
Summary
Highly Strategic and Results-Focused Senior Implementation Specialist with a unique background blending Enterprise Sales and deep expertise in System Implementation, Process Design, and Organizational Change Management. I serve as a critical liaison, fluently translating high-level organizational needs and business strategy into functional system requirements and technical architecture. Leveraging over 10 years of experience, I specialize in transforming complex business operations into clear, scalable, and automated systems. Proven ability to lead large-scale CRM implementations (Salesforce/HubSpot) and direct organizational change to deliver breakthrough ROI, including:
- Doubling pipeline visibility (over 60% improvement).
- 50% reduction in administrative overhead and manual effort.
- Driving exponential sales growth (over 45%).
Overview
10
10
years of professional experience
Work History
Account Executive
Scholastic Education Solutions
01.2023 - Current
- Led internal system optimization initiatives, designing and deploying Salesforce extensions, custom templates, and reporting dashboards adopted company-wide, resulting in a 60%+ increase in sales pipeline visibility.
- Designed and implemented automated workflows across Marketing and Customer Service (utilizing AI capabilities), accelerating customer engagement by over 30% and saving teams an estimated 10+ hours per week.
- Managed a multimillion-dollar enterprise portfolio while applying system design principles to ensure complex solution adoption was aligned with measurable organizational outcomes.
- Partnered cross-functionally with Operations, Marketing, and Product teams to drive process improvement across the full customer lifecycle.
Director of Curriculum & Implementation
Educational Learning Systems, Inc.
10.2019 - 02.2023
- Directed and executed a full-scale HubSpot CRM launch from the ground up, integrating Sales, Marketing, and Customer Success workflows, which resulted in 45%+ sales growth and a 50% reduction in administrative overhead.
- Defined clear system requirements and architected scalable Customer Success lifecycle playbooks and digital onboarding courses that drove a 20%+ reduction in customer churn.
- Collaborated with executive stakeholders on complex implementation plans, leveraging process mapping and gap analysis to remove system barriers and drive high organizational adoption.
Curriculum & Implementation Manager
Educational Learning Systems, Inc.
07.2017 - 10.2019
- Initiated the organizational automation strategy by building early-stage HubSpot workflows to manage the customer retention funnel and stabilize SaaS platform adoption.
- Designed and led high-impact enablement programs for high-volume user groups, serving as the primary Subject Matter Expert (SME) to drive sustained adoption of new organizational processes and platforms.
Instructional Coach & Reading Teacher
Orange County Public Schools
08.2015 - 06.2017
- Executed strategic platform and process training for large user groups (teachers/staff), specializing in change management to drive new operational adoption.
- Designed and implemented data-driven intervention strategies within a resource-constrained environment to accelerate goal attainment.
Education
Bachelor of Science (B.S.) - Psychology
University of Central Florida
Orlando01.2012
Skills
- Requirements Elicitation
- Process Mapping
- Business Process Modeling
- Implementation Strategy and Project Management
- Stakeholder Engagement and Change Management
- Salesforce and HubSpot Platform Expertise
- Workflow Automation
- System Architecture Fundamentals
- Data Analysis (Power BI, Tableau, SQL)
- Quality Assurance (QA/UAT)
- Agile, Scrum, and Waterfall Methodologies
- Jira, Confluence, Microsoft Visio, and Microsoft Office Suite
Websites
Skills And Technical Proficiency
Requirements Elicitation, Business-Technical Translation, Business Process Modeling, Implementation Strategy, Project Management, Stakeholder Management, Change Management, Salesforce, HubSpot, System Architecture Fundamentals, Workflow Automation, Data Analysis (Power BI, Tableau, SQL), Process Mapping, Quality Assurance, Agile, Scrum, Waterfall, Jira, Confluence, Microsoft Visio, Microsoft Office Suite
Timeline
Account Executive
Scholastic Education Solutions
01.2023 - Current
Director of Curriculum & Implementation
Educational Learning Systems, Inc.
10.2019 - 02.2023
Curriculum & Implementation Manager
Educational Learning Systems, Inc.
07.2017 - 10.2019
Instructional Coach & Reading Teacher
Orange County Public Schools
08.2015 - 06.2017
Bachelor of Science (B.S.) - Psychology
University of Central Florida