Amie Fuller
Chicago,IL
Summary
Expert in brand development and creative branding. Advanced in developing collaborative partnerships to achieve high value results. A strategic planner with a talent for utilizing innovative ideas to build. Specialized in brand activations and visibility. Above and beyond mentality to achieve metrics and KPI's. Skilled in leveraging marketing tools such as social media, seo, and influencer partnerships to enhance brand visibility and sales. Proven exceptional customer conversion rate when analyzing results. An enthusiastic leader with a love for achieving results. Naturally creative.
Overview
8
8
years of professional experience
Work History
Real Estate Broker
The Perotti Group
Chicago, IL
01.2024 - 10.2024
- Advised clients on market conditions, prices, mortgages, legal requirements and related matters.
- Generated leads through networking activities such as cold calls and referrals from past clients.
- Prepared comparative market analysis to estimate properties' value.
- Coordinated appointments to show homes to prospective buyers.
- Created detailed property descriptions for use in marketing material.
General Manager
Oak and Fort Luxury Brand ; Chicago Market
Chicago
07.2022 - 10.2023
- Managed talent acquisition for the Chicago market through implementation of strategic hiring procedures, ensuring candidates were a strong fit for brand identity and business requirements.
- Increased overall productivity and effectiveness of the team
- Expanded brand reach by collaborating with local influencers, resulting in increased social media engagement and mentions
- Led a visual merchandising team to optimize sales/marketing results, efficiently managed logistics and stock inventory, and successfully operated within the Chicago market
- Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
- Created direct mailer marketing strategy while initiating service scheduling and mobile responsive website program to aid in increasing sales.
Interim DM
Aldo Shoes
Chicago, IL
02.2020 - 07.2022
- Conducted regular store visits to ensure compliance with company policies, standards, and regulations.
- Created and maintained productive relationships with key stakeholders in the district.
- Provided ongoing coaching and training for store managers on how to maximize productivity and profits.
- Monitored local market conditions to determine competitive trends and adjust strategies accordingly.
- Implemented new technologies such as point-of-sale systems or digital signage into existing stores.
Brand Manager
SHUSHOP Shoes
Miami, FL
06.2016 - 01.2020
- Managed e-commerce department to leverage product logistics and even workflow of product between retail stores and e-commerce
- Increased e-commerce sales by 20% by utilizing intricate marketing and market specific campaigns
- Obtained analytical data for growth and improvement by conducting collaborative surveys and collecting testimonials
- Developed brand strategy to improve overall brand appearance and brand aesthetic, increasing product quality, and market-specific style.
- Managed all departments including people, marketing, operations and sales generation
- Created live brand activations by collaborating with influencers to build brand awareness
- Worked collaboratively with logistics team and accounting to ensure proper budgeting and sales projections
- Established a team of great leaders building an environment of trust, loyalty, and a joy for working as a team to accomplish goals and complete projects.
Skills
- Brand-building strategies
- Lead Generation
- Logistics Management
- Creative Writing
- Business Proposals
- Partnership Building
- Sales Optimization
- Content Creation
- Budget formulation
- Market Trend Analysis
- Networking and relationship building
- Social Media Engagement
Languages
Spanish
Timeline
Real Estate Broker
The Perotti Group
01.2024 - 10.2024
General Manager
Oak and Fort Luxury Brand ; Chicago Market
07.2022 - 10.2023
Interim DM
Aldo Shoes
02.2020 - 07.2022
Brand Manager
SHUSHOP Shoes
06.2016 - 01.2020