Amy Crean
Summary
Dynamic professional with extensive experience in hematology and oncology sales and marketing. Successfully launched multiple products, driving significant growth and enhancing customer engagement in competitive markets in the Northeast. Proven ability to engage key opinion leaders, generating valuable insights and advancing brand initiatives.
Overview
27
27
years of professional experience
Work History
Thought Leader Liaison
GlaxoSmithKline Pharmaceuticals
Hingham
01.2025 - Current
- Coordinate and plan engagements with key external experts in multiple myeloma and myelofibrosis.
- Assisted P2P leads in recruitment and training of 55 speakers for Ojjaara and 75 speakers for Blenrep in 2026.
- Co-facilitate advisory boards for both brands to gather insights for strategic initiatives.
- Attend national, regional, and local congresses to capture sentiment and insights for Ojjaara and Blenrep brand teams.
- Collaborate regularly with cross-matrix counterparts to ensure consistent brand messaging and build advocacy among top KEEs.
Regional Marketer
GlaxoSmithKline Pharmaceuticals
Hingham
12.2023 - 12.2024
- Collaborated with external agencies and internal teams to develop speaker bureau content aligned with ojjaara strategy.
- Facilitated recruitment and training for 62 ojjaara speakers to enhance presentation quality.
- Conducted monthly meetings with field sales force to gather feedback on speaker bureau performance and identify improvement opportunities.
- Engaged in one-on-one interactions at key congresses to collect insights for shaping future campaign messaging.
Senior Hematology/Oncology Account Manager
GlaxoSmithKline Pharmaceuticals
Boston
03.2021 - 12.2023
- Launched Ojjaara for myelofibrosis in key Boston academic institutions and community clinics in Massachusetts
- Educated oncologists about Blenrep for use in multiple myeloma including navigating a multi-faceted REMS program for patient safety and appropriate use
- Executed more than 22 Blenrep speaker programs that contributed to 135% growth in year one and 124% growth in year two
- Two years as Brand Ambassador; acted as liaison between internal marketing team and Northeast region for Blenrep and Ojjaara; relayed marketing initiatives and updates to region and provided feedback to help refine and improve marketing resources
- Appointed to Catalyst Committee to represent region for input and project initiatives to effect positive cultural changes within the organization and across GSK business units
Therapeutic Sales Specialist
Syneos Health/Dermira
Menlo Park
07.2020 - 03.2021
- Educated healthcare providers in the area of dermatology, internal medicine and pediatrics around the disease state of primary axillary hyperhidrosis for product launch of Qbrexza
- Target customer base of 190 healthcare providers to highlight product features and cost benefits of prescribing first in class Qbrexza for this underdiagnosed and undertreated patient population
- Designated Division Sales Trainer for Northeast Division within first few months of employment. Responsibilities included new hire onboarding, support to Division Manager, planning, execution and facilitation of workshops for National Sales Meeting
- Ranked #5 (out of 66) in nation for new Qbrexza writers and also #5 for total Qbrexza writers. Finished #6 for total writers in Q4
Independent Consultant
Rodan And Fields
San Francisco
03.2017 - 07.2020
- Generated $5,000-$9000 in sales per month for #1 skincare brand in North America
- Led a team of six consultants to help them achieve monthly sales goals and managed fifty five customer accounts using a personal and individualized approach to ensure 100% satisfaction with service and products
- Achieved six Lead the Way Milestone Awards and earned three leadership training seminars based on sales performance
Senior Institutional Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
Bridgewater
06.2002 - 04.2008
- Boston territory included Dana Farber Cancer Institute, Massachusetts General Hospital, and Brigham & Women's Hospital
- Ranked 14 out of 170 and drove double digit growth for the complete product portfolio (Procrit 28.6%; Doxil 34.4%, Velcade 34.7%), 2008
- Produced positive EPO market share growth, $117k Doxil growth, and 103% Velcade growth, 2007
- Grew Doxil by $72K to $2.58M, 2006
- Awarded Infinity Cup, the franchise's highest team annual award, 2004 and 2005 and President's Cup, the franchise's highest individual award
- Established equal formulary status for Procrit at the largest New England healthcare system directly impacting the National Cancer Institute sites
Institutional Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
01.2000 - 06.2002
- Drove double digit Procrit growth at 48% in an aggressive, highly competitive market
- Facilitated contract signings at three major academic NCI institutions, ensuring Procrit's formulary status despite new competition in the marketplace
- Increased Procrit growth for the entire district by co-facilitating a New England Oncology Nursing Program to create awareness of anemia and cancer related fatigue
- Served as Journal Club Leader for the district, facilitating monthly meetings for the team to abstract and discuss articles pertinent to the product portfolio in order to strengthen clinical acumen
Hematopoietic Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
06.1999 - 12.2000
- Covered broad based territory of north shore and west of Boston community based hospitals and private hematology/oncology practices
- Ranked 3rd out of 200 product specialists; grew Procrit 112% and Duragesic 35%, 2000.
- Awarded President's Cup, 2000
- Received Teal Diamond Award for outstanding sales performance, 2000
- Promoted to Senior Institutional Product Specialist due to exceptional sales performance after one year in territory
Education
Bachelor of Science - Communication and Rhetorical Studies
Syracuse University
Syracuse, NYTimeline
Thought Leader Liaison
GlaxoSmithKline Pharmaceuticals
01.2025 - Current
Regional Marketer
GlaxoSmithKline Pharmaceuticals
12.2023 - 12.2024
Senior Hematology/Oncology Account Manager
GlaxoSmithKline Pharmaceuticals
03.2021 - 12.2023
Therapeutic Sales Specialist
Syneos Health/Dermira
07.2020 - 03.2021
Independent Consultant
Rodan And Fields
03.2017 - 07.2020
Senior Institutional Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
06.2002 - 04.2008
Institutional Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
01.2000 - 06.2002
Hematopoietic Product Specialist
Johnson & Johnson, OrthoBiotech Oncology
06.1999 - 12.2000
Bachelor of Science - Communication and Rhetorical Studies
Syracuse University