Amy Gonzalez M.

Senior Social Media Manager | May 2024 – Present
Social Media Manager | 2022 – 2024
Assistant Marketer (Social Media Focus) | 2021 – 2022

• Managed and executed strategy for two student‑run brands:
  • ASUCD Creative Media – the official Associated Students of UC Davis account promoting all ASUCD units, commissions, and committees.
  • Aggie Studios – a student‑run media production organization.
• Oversaw and grew audiences across Instagram, Facebook, and TikTok for both accounts and managed Aggie Studios’ YouTube channel.
• Achieved 455% follower growth on ASUCD Creative Media’s Instagram and 170% growth on Aggie Studios’ Instagram through coordinated, data‑driven campaigns.
• Designed and launched initiatives including merch designs, mascot branding campaigns, regular tabling, giveaways, and two week‑long digital pushes, significantly increasing visibility and engagement.
• Planned and managed collaborations between accounts, creating cross‑platform campaigns.
• Trained and supervised new marketing staff while collaborating with graphic designers, copywriters, and a project manager to ensure cohesive branding and messaging.
• Produced original photography for graduation shoots and event coverage, edited assets, and created thumbnails and visuals to drive audience engagement.
• Built content calendars, scheduled posts, and analyzed performance using Meta Business Suite, Trello, Slack, Adobe Photoshop, Lightroom, Canva, Picsart, and YouTube Studio.

Pledge Master | Sep 2024 – Jan 2025
Sergeant at Arms | Sep 2023 – Jan 2024

• Planned and executed event budgets, allocating resources for pledge activities and chapter events while meeting financial goals.
• Led new member education, coordinated chapter initiatives, and strengthened communications through public presentations and collaboration with leadership.