Amy Malburg
Wilton,CT
Summary
Senior Associate specializing in Social & Influencer Strategy within Ruder Finn’s digital integration group, adept at leading multi-channel campaigns and influencer programs for consumer and healthcare brands. Expertise in transforming complex information into engaging, compliant narratives for social media, enhancing brand identity and community engagement. Proven ability to collaborate with cross-functional teams and clients, leveraging data-driven insights to optimize social and influencer performance in dynamic agency settings.
Overview
6
6
years of professional experience
Work History
Senior Associate, Social & Influencer Strategy
Ruder Finn - Digital Integration Group
New York, New York
09.2024 - Current
- Serve as the central point of contact for branded and unbranded digital and influencer programs across high-touch accounts, managing timelines, approvals, and cross-functional stakeholders.
- Lead end-to-end influencer programs (30+ creators), including research, vetting, outreach, contracting, review routing, content approvals, invoicing, and payments.
- Own social content development and regulatory alignment, writing and editing copy, UGC scripts, and campaign materials in partnership with creative, legal, and medical teams (FTC, FDA, MLR).
- Drive insights-led strategy through social listening, competitive audits, and performance reporting, delivering actionable recommendations for optimization, launches, and new business.
- Led and presented a two-hour social competitive audit for a major pharma RFP, receiving direct praise from client leadership as 'phenomenal' and 'essential' to the pitch.
- Manage real-time community monitoring and sentiment analysis, identifying cultural moments, risks, and engagement opportunities, while protecting brand voice.
- Took on expanded ownership during team transitions, streamlining influencer coordination, analytics integration, and regulatory review workflows.
- Mentor interns and junior team members on influencer research, monitoring, reporting, and compliance best practices; regularly tapped to support RFPs, audits, and high-priority initiatives across accounts.
Marketing & Operations Intern
CovalentCreative
Remote, Remote
06.2023 - 05.2024
- Proficiently managed CRM and CMS systems (HubSpot, ClickUp, Wagtail, Django, and Google Analytics), content analysis, and performance metrics.
- Applied video editing expertise using Premiere Pro for EyesOnEyecare and Glance publications, and brand strategy campaign development.
- Maintain and improve our team’s internal processes and asset management systems, e.g., for organizing our communications samples, brand gifting, business reviews, and more.
- Skilled in financial management software, handling payments between clients, event staff, and freelancers.
- Demonstrated strong project management abilities, overseeing project and event lifecycles from concept to completion, including team hiring, onboarding, software implementation, and company-wide data analysis.
Public Safety Student Aide
Fordham University
Bronx, NY
09.2021 - 05.2024
- Primary security point of contact for students and visitors in Walsh Library
- Managed COVID safety protocols and mask distribution program
Communications & Operations Assistant (Part-time)
Capstone Mortgage Company
01.2020 - 01.2024
- Supported local marketing efforts, including email newsletters, referral program outreach, and social media content planning.
- Managed day-to-day communications and streamlined operational workflows by maintaining accurate CRM records, coordinating schedules, identifying process improvements, and building Excel budget trackers to monitor workflow status and client touchpoints.
Retail Associate
Roundabout Consignment
Stamford, CT
05.2021 - 09.2023
- Managed the Stamford, CT location of a high-end luxury consignment boutique chain.
- Increased client engagement and store profitability through visual merchandising and building relationships.
- High success rate in direct contact with point of sale.
- Creating and following up on client invoices and payments.
Education
Bachelor of Arts - Bronx, NY
FORDHAM UNIVERSITY
Bronx, NY05.2024
Expertise & Skills
Influencer, Social & Strategy
- Influencer Research, Vetting & Partnerships
- Social Media Strategy & Execution
- Community Management & Social Monitoring
- Social Listening, Competitive Audits & Reporting
- Campaign Reporting & Performance Analysis
- Copywriting & Content Editing
Compliance, Content & Operations
- FTC, FDA/MLR Compliance (Veeva workflows)
- Content Calendars & Platform Publishing
- Video Editing & Asset Optimization
- Cross-Functional Project Management
Tools & Platforms
- Sprout Social, Brandwatch, Talkwalker, Hootsuite
- Google Analytics, Meta Business Manager
- HubSpot, Sanity, Wagtail/Django, ClickUp
- Adobe Creative Suite, Google Workspace, Microsoft Office
Accomplishments
Published Essay International Institute of General Semantics-Journal ETC: A Review of General Semantics, Volume 79, Numbers 1 and 2
Timeline
Senior Associate, Social & Influencer Strategy
Ruder Finn - Digital Integration Group
09.2024 - Current
Marketing & Operations Intern
CovalentCreative
06.2023 - 05.2024
Public Safety Student Aide
Fordham University
09.2021 - 05.2024
Retail Associate
Roundabout Consignment
05.2021 - 09.2023
Communications & Operations Assistant (Part-time)
Capstone Mortgage Company
01.2020 - 01.2024
Bachelor of Arts - Bronx, NY
FORDHAM UNIVERSITY