Amy Wismar
Austin,TX
Summary
Dynamic product leader with a proven track record driving revenue growth through strategic merchandising and sourcing initiatives. Expert in product design, development and team leadership, achieving sell-through rates of up to 100% while optimizing inventory and enhancing brand profitability. Passionate about innovative design and cross-functional collaboration.
Overview
12
12
years of professional experience
Work History
Vice President, Product & Merchandising
Zero Fox Trot
Austin, TX
12.2023 - Current
- Increased cut-and-sew revenue over 37% year-over-year through strategic product planning and assortment optimization.
- Resourced product portfolio to higher-quality, certified manufacturing partners while expanding sourcing options.
- Achieved sell-through rates of 86% to 100% for new product launches and hero collections in fall 2025.
- Established seasonal product line lists and development calendars to enhance forecasting and execution.
- Reduced inventory year-over-year while increasing revenue through meticulous merchandise planning.
- Led product design, sourcing strategy, and merchandising initiatives to drive brand profitability.
- Trained staff in apparel design, development fit, and supplier communication best practices.
Director, Product Development & Production
Schaefer Outfitter Western Wear
Austin, TX
09.2022 - 09.2023
- Created and led a comprehensive product calendar across the full Schaefer Outfitter catalog, ensuring on-time seasonal deliveries and improved cross-functional planning.
- Implemented product line lists incorporating pricing, margin analysis, and work-in-progress reporting to increase visibility and accountability throughout development.
- Sourced and onboarded new factories, suppliers, and materials, improving product margins by approximately 20% across the catalog through MOQ optimization, supplier negotiations, and material sourcing initiatives.
- Established a roadmap to achieve an additional 25% margin improvement for future seasons.
- Developed and executed a fulfillment strategy that reduced logistics costs by 45%, transitioning transportation from 100% air freight to 95% ocean freight.
- Improved duty analysis and import strategies to further enhance profitability.
- Implemented a formal product design review and seasonal color palette process, improving team alignment and supporting on-time seasonal delivery.
Senior Director, Product Design & Development
Duck Camp
Austin, Texas
01.2019 - 01.2022
- Led design and development for the rapidly growing outdoor startup, expanding the assortment from 5 products to more than 75 products within 18 months.
- Spearheaded the launch of the brand's fishing apparel category within the first year of operation.
- Directed development of new women's hunting and fishing collections, while expanding men's technical fishing offerings to include waders, jackets, bibs, and outerwear.
- Created and implemented the brand's seasonal product calendar, stage-gate development process, and cross-functional review structure.
- Managed color palette development, design reviews, supplier sourcing, material development, competitive analysis, trend forecasting, and sample management.
- Oversaw technical design, tech pack creation, supplier communications, branding, packaging, and product execution from concept through production.
Founder & Owner
Oil & Water Rainwear
New York, New York
01.2014 - 12.2018
- Designed, launched, and scaled a children's outerwear and footwear brand based in New York.
- Grew distribution to more than 200 specialty boutiques.
- Secured placement with Nordstrom, Zappos, and three major UK department stores within the brand's first two years.
- Led all aspects of the business, including product design, development, sourcing, production, branding, marketing, wholesale sales, and strategic growth initiatives.
- Managed creative direction and product execution while building the brand's retail and wholesale presence.
Education
Bachelor of Science - Education
Texas State University
San MarcosSkills
- Product Strategy & Merchandising
- Product Development
- Apparel Design
- Sourcing & Vendor Management
- Supply Chain Optimization
- Production Management
- Inventory Planning
- Assortment Planning
- Margin Improvement
- Cost Negotiation
- Global Manufacturing
- Seasonal Line Planning
- Product Calendars & Process Development
- Go-to-Market Strategy
- Team Leadership
- Brand Development
- Wholesale & Retail Strategy
- Technical Product Development
- Cross-Functional Leadership
Selected Career Highlights
- Increased cut-and-sew revenue by 37%+ year-over-year at Zero Fox Trot.
- Achieved up to 100% sell-through on key product launches and seasonal collections.
- Improved product margins by approximately 20% at Schaefer Outfitter through sourcing and supplier negotiations.
- Reduced logistics costs by 45% through freight and fulfillment optimization.
- Expanded Duck Camp from a 5-product startup assortment to more than 75 products within 18 months.
- Built and scaled Oil & Water Rainwear to 200+ retail accounts and national department store distribution.
Timeline
Vice President, Product & Merchandising
Zero Fox Trot
12.2023 - Current
Director, Product Development & Production
Schaefer Outfitter Western Wear
09.2022 - 09.2023
Senior Director, Product Design & Development
Duck Camp
01.2019 - 01.2022
Founder & Owner
Oil & Water Rainwear
01.2014 - 12.2018
Bachelor of Science - Education
Texas State University