Ana Pereira
Torrance,USA
Summary
Dynamic business leader with extensive experience in consumer products, specializing in strategic planning and brand management on a global scale. Proven track record in driving business growth, developing partnerships, and executing international marketing strategies. Skilled in team leadership and stakeholder engagement, delivering innovative product solutions aligned with market demands.
Overview
22
22
years of professional experience
Work History
Vice President, Business Development, Latin America (LATAM)
Spin Master
Los Angeles, USA
01.2022 - Current
- Crafted strategic vision for LATAM by evaluating business capabilities and identifying expansion avenues for growth.
- Identify new business opportunities by developing partnerships and launching innovative brands/products.
- Managed relationships with 12+ distributors and retailers across Latin America to enhance market presence.
- Direct sales and marketing strategies for Spin Master portfolio, achieving year-over-year growth.
- Drive product development tailored to LATAM market needs.
- Customize brand portfolios and pricing strategies to align with local market demands.
- Maintain strong relationships with licensors, including Warner Bros., Paramount, Universal, Disney, and regional partners.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
Vice President, International Marketing & Integration
Spin Master
Los Angeles, USA
07.2018 - 12.2021
- Spearheaded International marketing strategies to increase brand visibility and customer engagement.
- Led the International marketing team responsible for international strategy, brand planning, portfolio management and assets distribution.
- Led integration of international mergers and acquisitions, aligning processes, products, requirements, and customization for Cardinal Games, Meccano, Swimways, and Gund.
- Led International initiatives - Partnering with global Brand teams on marketing plans, packaging, retail programs, product development, etc.
- Executed international strategic initiatives to enhance product development and market positioning.
- Advised senior executives on approaches for resolving complex issues impacting international business.
- Facilitated operational integration of Mexico office to enhance overall efficiency.
- Collaborated with Trade marketing to build and manage Nuremberg Toy fair booth
Senior Director- International Marketing
Spin Master
Los Angeles, USA
05.2015 - 06.2018
- Rebuilt international marketing team in 2015 to enhance support for global offices, expanding team to 11 direct reports across multiple countries.
- Defined departmental goals, strategies, and objectives to facilitate information flow to subsidiaries and distributors.
- Monitored industry trends to identify international opportunities for the global brand team.
- Delivered regional insights on brand, consumer behavior and trends to North America Brand teams.
- Defined team structure, roles, responsibilities, and career pathways to strengthen leadership and clarify expectations.
- Hired, trained, and mentored staff members to optimize productivity.
- Created processes, reports, and tools that streamlined communication with subsidiaries and distributors.
- Collaborated with Trade marketing to build and manage Nuremberg Toy fair booth
Director- Global Marketing – Construction Business Unit
Spin Master
Los Angeles, USA
03.2013 - 04.2015
- Led global branding and marketing for construction business unit, covering US and international markets.
- Revived declining brand performance, achieving over 50% growth post-global relaunch.
- Re-launched and re-positioned 100-year-old Meccano/Erector brand, including messaging, logo, and packaging.
- Created comprehensive marketing plans in collaboration with media and creative agencies to strengthen brand strategies.
- Developed annual product lines that appealed to consumers, aligning offerings with market trends.
- Collaborated with Asian manufacturing team, sourcing, engineering, and designers to produce new product lines each season.
- Partnered with sales teams to design special programs for US retailers.
- Received CES award for Meccano - Meccanoid G15 innovation.
Senior Brand Manager International – Boys action, Girls & Preschool Categories
Spin Master
Los Angeles, USA
09.2010 - 02.2013
- Managed Spin Master brand portfolio, tailoring listings for international markets to enhance market relevance.
- Adapted global marketing plans to meet international market needs, improving local engagement.
- Enhanced product visibility by adapting brand strategies for global reach.
- Identified and managed marketing assets, ensuring effective product translation and adaptation for diverse markets.
- Collaborated with global brand teams on line development, providing valuable international insights.
- Oversaw brand P&L to ensure profitability across product lines.
- Presented brands at toy fairs to engage customers and partners effectively.
Sr. Product Marketing Manager
Infantino
San Diego, USA
09.2009 - 09.2010
- Conducted market research to uncover consumer trends and preferences, informing product development.
- Analyzed competitive landscape to inform strategic decisions and tactics when developing products.
- Developed products that align with Marketing team's positioning, pricing, and channel strategy for preschool, juvenile and infant lines.
- Worked with cross-functional teams to ensure alignment on marketing initiatives.
- Facilitated collaborative sessions with R&D engineers to align on product rollout timelines and resource allocation.
- Led mockup team to create engaging product representations for customers and trade shows.
Brand Manager
Upper Deck Entertainment
07.2006 - 08.2009
- Developed international brand strategy and marketing initiatives for product launches.
- Oversaw international launch of Yu-Gi-Oh! trading card game, coordinating logistics and marketing efforts.
- Collaborated with cross-functional teams to establish global offices and streamline processes for launching trending card games in Europe.
- Worked with licensors to create and adapt trading card games globally.
- Adapted US trading card games for successful international launch.
- Worked with the manufacturing team, engineering and designers to create the new line of TCG.
- Oversaw translation processes and implemented documentation, enhancing operational efficiency.
Assoc. Brand Manager
Upper Deck Entertainment
10.2003 - 06.2006
- Partnered with licensors to create and adapt trading card games for global markets.
- Promoted trading card games at tradeshows, boosting brand visibility and attracting new customers.
- Organized community play initiatives, engaging players and strengthening brand loyalty.
- Collaborated with manufacturing team and designers to launch new trading card game line, increasing product variety.
- Coordinated translation efforts with translators for multiple trading card games.
Education
MBA - Business- Corporate Entrepreneurship
San Diego State University
San Diego, CA01-2001
Bachelor of Science - Marketing
Universidade Catolica De Salvador
Brazil 08-1997
Skills
- Partnership development
- International marketing
- Sales and P&L management
- Brand management
- Product development
- Portfolio optimization
- Account management
- Strategic planning
- Project management
- Cross-functional collaboration
- Team leadership
- Critical thinking
- Problem solving
- Stakeholder engagement
Languages
- English
- Portuguese
- Spanish
Timeline
Vice President, Business Development, Latin America (LATAM)
Spin Master
01.2022 - Current
Vice President, International Marketing & Integration
Spin Master
07.2018 - 12.2021
Senior Director- International Marketing
Spin Master
05.2015 - 06.2018
Director- Global Marketing – Construction Business Unit
Spin Master
03.2013 - 04.2015
Senior Brand Manager International – Boys action, Girls & Preschool Categories
Spin Master
09.2010 - 02.2013
Sr. Product Marketing Manager
Infantino
09.2009 - 09.2010
Brand Manager
Upper Deck Entertainment
07.2006 - 08.2009
Assoc. Brand Manager
Upper Deck Entertainment
10.2003 - 06.2006
MBA - Business- Corporate Entrepreneurship
San Diego State University
Bachelor of Science - Marketing
Universidade Catolica De Salvador