Summary
Overview
Work History
Education
Skills
Timeline
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Debra Purman

Springboro,OH

Summary

Accomplished Senior Account Executive with a proven track record within multiple media organizations, excelling in client relationship management and business development. Leveraged creative thinking and consultative sales to secure hundreds of new accounts, consistently exceeding sales quotas. Expert in fostering team collaboration and building lasting client relationships, driving market share and revenue growth.

Overview

23
23
years of professional experience

Work History

Senior Account Executive

WCPO-TV
05.2024 - Current
  • Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
  • Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.
  • Cold called prospects to explain partnership benefits, representing company values.
  • Promoted company offerings to diverse customers with targeted and disciplined approach.
  • Met with new customers to share product and service information, listen to needs and learn about business operations.

Senior Account Executive

Lamar Advertising
04.2022 - 05.2024
  • Utilized CRM tools effectively to manage client information and track progress on accounts, leading to more accurate forecasting and pipeline management.
  • Established long-lasting partnerships with key industry influencers, generating increased brand awareness and credibility.
  • Delivered tailored solutions based on individual client needs by thoroughly understanding their business objectives and pain points.
  • Secured 100 new accounts over the 2 years to increase company revenue and drive market share.
  • Implemented sales strategies that consistently exceeded quarterly revenue targets.
  • Sold new products and services and developed new accounts to maximize revenue potential.
  • Resolved escalated customer issues professionally, maintaining client trust while protecting company interests.

Account Executive

Cox Media Group Ohio
03.2003 - 03.2022
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
  • Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
  • Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
  • Led negotiations, securing deals that aligned with both client expectations and company goals.
  • Exceeded quarterly sales targets by implementing strategic account management and personalized client engagement techniques.
  • Fostered long-lasting relationships with major clients to secure repeat business and referrals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Commercial Production Producer

WHIO-TV
03.2001 - 03.2003
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
  • Held brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.

Education

Bachelor of Arts - Communications

The Ohio State University
Columbus, OH
06.1996

Skills

  • Client Relationship Management
  • Relationship Building
  • Team Collaboration
  • Sales Quota Achievement
  • Lead Generation
  • Account Management
  • Business Development
  • Creative Thinking
  • Relationship Management
  • Consultative Sales
  • Prospecting and Networking

Timeline

Senior Account Executive

WCPO-TV
05.2024 - Current

Senior Account Executive

Lamar Advertising
04.2022 - 05.2024

Account Executive

Cox Media Group Ohio
03.2003 - 03.2022

Commercial Production Producer

WHIO-TV
03.2001 - 03.2003

Bachelor of Arts - Communications

The Ohio State University

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Debra Purman