Ana Skidmore
Ann Arbor,MI
Summary
A seasoned Principal Event Planner from TwoFoot Creative, the goal is excellence in transforming client visions into memorable events. Skilled in vendor negotiation and client relations, professional planning ensure seamless execution and budget adherence, enhancing guest experiences across diverse events.
A self-directed event planner with over 17 years of experience creating strategic alliances with organizational leaders to align with and support key business initiatives for on-time, under-budget event completion. Organized and ambitious planner with expertise in managing costs and budgets while establishing partnerships with vendors for optimal savings. Customer-oriented time manager and decisive leader.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Principal Event Planner
TwoFoot Creative
11.2007 - 11.2024
- Performed event planning & coordination for larger parties, corporate events and gatherings - on average 55 per year.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Streamlined event registration processes, enhancing attendee experience and improving overall efficiency.
- Corresponded with clients to answer questions and resolve issues.
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Leveraged social media platforms to create buzz around events, driving awareness and interest among target audiences.
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Managed budgets effectively, monitoring expenses closely to ensure events were delivered within financial constraints.
- Optimized event layouts and floor plans to maximize attendee flow and overall experience, minimizing congestion in high-traffic areas.
- Coordinated with participating vendors during event planning.
- Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
- Performed face-to-face meetings to finalize contract for services and event details.
- Negotiated contracts with vendors and suppliers, securing cost-effective solutions without compromising quality or service levels.
- Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
- Implemented contingency plans to address last-minute changes or unforeseen events.
State President
Association Of Bridal Consultants
01.2013 - 12.2016
- Participated in industry conferences and events, expanding professional network and staying up-to-date on latest developments.
- Streamlined event planning processes by implementing effective project management tools and best practices.
- Coordinated event planning, bookings and logistics while monitoring budgets and writing proposals.
- Secured professional speakers for monthly industry events (12 per year).
- Worked with dozens of venues across Metro Detroit to create well attended, successful industry events.
- Collaborated with cross-functional teams to align event goals and objectives, ensuring smooth execution and positive outcomes.
Education
Master of Arts - Sport Management
University of Michigan
Ann Arbor 09.2005 - 12.2006
Bachelor of Arts - Psychology
University of Michigan
Ann Arbor, MI06-2005
Bachelor of Arts - Sport Management
University of Michigan
Ann Arbor, MI 09.2002 - 04.2005
Skills
Social media promotion
- Project management
- Sales contract management
- Multicultural events
- Event technology
- Event execution
- Crisis management
- Public speaking
Timeline
State President
Association Of Bridal Consultants
01.2013 - 12.2016
Principal Event Planner
TwoFoot Creative
11.2007 - 11.2024
Master of Arts - Sport Management
University of Michigan
09.2005 - 12.2006
Bachelor of Arts - Sport Management
University of Michigan
09.2002 - 04.2005
Bachelor of Arts - Psychology
University of Michigan
Accomplishments
- Planned over 600 events in 17 years.
- Winner of the Detroit EPIC (Event Professional in Class) award for Best Team 3 years in a row
- Speaker at the annual Association of Bridal Consultants national convention in 2015
- Over 100 5-star reviews online (the Knot, Wedding Wire, Google)
- Supervised team of up to 9 staff members & interns.
- Published in industry magazines numerous times - Brides Michigan, The Knot, Hour Detroit, Michigan Meetings & Events
- Served on the Michigan Meetings & Events board for two years
- Selected to plan the Michigan Knot Party (annual event) in 2014
- State President for Association of Bridal Consultants in Michigan planning networking events with speakers monthly
Certification
Certified Tourism Ambassador for Destination Ann Arbor
Sandals Certified Sales Specialist
Accredited Bridal Consultant
Licensed Realtor
Languages
English
Native or Bilingual
Norwegian
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkLocation Preference
RemoteHybridOn-SiteImportant To Me
Flexible work hoursWork-life balanceCareer advancementPersonal development programsSoftware
Microsoft Suite
Canva
Basecamp
17 Hats
Social Tables
Timeline Genius
Quote
All progress takes place outside the comfort zone.
Michael John Bobak
Interests
Genealogy
Running
Reading
Affiliations
- National Association of Realtors
- Association of Bridal Consultants