Andariel Keller
Safety Harbor
Overview
10
10
years of professional experience
Work History
Sales Lead
Purple Mattress
Tampa
04.2025 - Current
- Consistency exceeded all metrics and ranking number 18 in the company for sales in my first 6 months.
- Overseeing our shipping and receiving to make sure counts are done accurately, while handling any discrepancies.
- In charge of hosting events at the store level while also reaching out to businesses for potential partnership.
- Executing all marketing and visual changes, as well as creating notes on installs for the head of visual.
Assistant Store Manager
Pandora
Sarasota
07.2021 - 06.2024
- Surpassed sales targets by actively engaging customers, utilizing open ended questions, and recommending tailored solutions using ‘features and benefits’ approach. Integrated credit and leasing options into every interaction, while educating clients on the warranty policy.
- Created a new strategy for clientleing that was utilized within the company. By consistently capturing customer information utilizing our ‘virtual clienteling’ software provided by the company. I would compile a list of clients with ‘Active’ bounce back coupons, or birthday rewards and contact them with a warm message. These efforts would make up over twenty percent of our sales each month. Driving us from being a six hundred fifty thousand dollar a year location to one million five hundred thousand.
- Developed a new organizational system for the store that streamlined the sales process and enhanced overall efficacy. This initiate also contributed to improved inventory control and reduced shrinkage.
- Optimized scheduling based on business needs by leveraging performance data from the previous year to forecast peak traffic periods.
Assistant Manager
Lacoste
Ellenton
08.2020 - 04.2021
- Developed and mentored team members to provide hospitable, professional service while adhering to established service models.
- Oversaw staff scheduling, coordinated floor plan adjustments, and led execution of promotional setups. Conducted routine audits of documentation.
- I was responsible for managing all merchandise shipping and receiving for the store. I developed innovative storage solutions to prevent product damage and improve accessibility, which helped keep the sales floor stocked and enabled smoother customer interactions. I also took the initiative to gain district approval to coordinate with stores nationwide, transferring items based on regional demand, such as winter apparel or overstocked sizes and accessories. This approach became a company trend, improving stockroom efficiency, enhancing sales floor appeal, and boosting customer satisfaction.
Assistant Manager
Jared
Sarasota
05.2016 - 04.2021
- Exceeded sales goals by engaging customers, asking open ended questions, and suggestive selling. Utilizing credit and leasing options in every customer interaction. While educating the client on warranties offered using ‘features and benefits’. Recruited and developed my team to immediately be able to stop into the next roll and maintain store revenue target’s. Focusing on product knowledge and role playing to foster confidence.
- Conducted daily and weekly meetings with staff to review performance and identify areas of opportunity. Also going over feedback on management and what they need from me to be successful.
- Succession planning and scheduling to the needs of the business utilizing performance analytics from the previous year.
- In this role I was appointed our districts ‘credit captain’ due to consistently over exceeding individual and store goals for credit applications. This entailed traveling to stores in my district facing performance challenges with the goal of creating initiatives to drive improvement. Implemented targeted action plans to foster a culture of accountability and motivation.
Timeline
Sales Lead
Purple Mattress
04.2025 - Current
Assistant Store Manager
Pandora
07.2021 - 06.2024
Assistant Manager
Lacoste
08.2020 - 04.2021
Assistant Manager
Jared
05.2016 - 04.2021