Anderson Howard
Beverly Hills,California
Summary
Dynamic Marketing Enthusiast and Relationship Builder with extensive experience in digital marketing, automotive marketing, strategic marketing, and client relationship development. Proven track record of augmenting client satisfaction through professionalism and hospitality. Passionate about leveraging innovative marketing techniques and building strong partnerships to drive brand awareness and engagement.
Overview
8
8
years of professional experience
Work History
Local Marketing & Sales Advisor
Lucid Motors
05.2021 - Current
- Curate local marketing and experiential event plans to generate exposure for the Lucid Motors brand
- Facilitate vehicle readiness for studio showroom and oversee acceptance/inspect upcoming inventory vehicles to ensure vehicles are ready to deliver to customers
- Prep and assist with transportation of marketing assets for company events and VIP loaners
- Enhanced our studio training program to accelerate adaptation of our new hires
- Maintain client based relationships over a 12 to 18 month time period to assimilate clients into our brand
- Exceeded sales targets consistently through effective product demonstrations and persuasive communication skills.
Social Media Management, Marketing & Artist Management
740 Project Record Label & Marketing Agency
08.2016 - Current
- Augment the development of strategic marketing plans for various artists to improve organic reach and fan engagement
- Facilitate the creation of new accounts and development of existing accounts for artists and influencers upon the launch of latest social media platforms
- Execute logistics and daily needs of artist(s) such as throughout country-wide tours including creation of content for social media platforms belonging to artist(s) while on tour
Main Golf Shop Operations - Seasonal
The MASTERS at Augusta National Golf Club
04.2019 - Current
- Orchestrated the execution of golf shop operations throughout the Masters
- Maintained a thorough understanding of luxury merchandise and high-end apparel available to guests throughout the nine Masters apparel collections
Floor Manager, Food and Beverage Manager
Rolling Hills Country Club
05.2019 - 04.2020
- Enhance overall member experience by demonstrating elite customer service while on site
- Utilized new marketing schemes to elevate sales of pool grille menu items throughout the summer season
- Oversee operation of dining room floor, pool, and banquet events
Intern
The Gog Magog Golf Club
06.2018 - 08.2018
- Shadowed the General Manager, Food and Beverage Supervisor, Accountant and Head Golf Pro and learned various marketing strategies used in the European market that differ from tactics used in the U.S
- Implemented new social media advertising model utilized to communicate with members
Education
Bachelor of Science - Global Club Management & Hospitality
Florida State University
Tallahassee, Florida01.2019
Studies - Global Sport Management
FSU Central London Campus
08-2017
Studies - Hospitality
FSU Swiss Alpine Center
06-2017
Skills
- Customer service experience
- Brand awareness
- Competitor analysis
- Cross-Cultural Marketing insights
- Content Creation
- Client Relationship Development
- Team Training and Development
Undergraduate Experience
- Club Managers Association of America, FSU Chapter, President, (04/01/18 to 04/30/19): Amplified overall chapter revenue, membership levels, membership engagement and member internship network as President, Cultivated new-member marketing campaign en route to largest member attendance at CMAA World Conference., Negotiated, planned and conducted more than 15 networking trips as President
- FSU Sport Management Student Association, Vice President, (04/01/17 to 04/30/18): Developed large scale networking trips with professional and collegiate sport teams, Spearheaded the planning of club wide Women’s Final Four and College Football Playoff externship opportunities
Timeline
Local Marketing & Sales Advisor
Lucid Motors
05.2021 - Current
Floor Manager, Food and Beverage Manager
Rolling Hills Country Club
05.2019 - 04.2020
Main Golf Shop Operations - Seasonal
The MASTERS at Augusta National Golf Club
04.2019 - Current
Intern
The Gog Magog Golf Club
06.2018 - 08.2018
Social Media Management, Marketing & Artist Management
740 Project Record Label & Marketing Agency
08.2016 - Current
Bachelor of Science - Global Club Management & Hospitality
Florida State University
Studies - Global Sport Management
FSU Central London Campus
Studies - Hospitality
FSU Swiss Alpine Center
Similar Profiles
Felicitie GonzalesFelicitie Gonzales
Team Member at Lucid MotorsTeam Member at Lucid Motors
Winter BellWinter Bell
Service Manager at Lucid MotorsService Manager at Lucid Motors
Jake RodenrothJake Rodenroth
Sr Manager of Operations, NA Body Repair Program at Lucid MotorsSr Manager of Operations, NA Body Repair Program at Lucid Motors