Andrea A. Hermida
ARCADE BEAUTY
Forest Hills,USA
2
Languages
1
Certification
28
years of professional experience
Sales Manager managing 21+ accounts per month and leading key account growth, sales forecasting, and customer presentations across fragrance, cosmetics, and skincare. Builds business through cross-functional coordination, weekly status calls, and support for line trials, press okays, plant tours, and new sampling vehicles. Uses English and Spanish to strengthen client relationships and support growth across North America and Latin America.
Work History
Sales Manager
7 Years 8 Months- Developed and maintained relationships with key customers and prospects, identifying new business opportunities and collaborating with departments to execute sales strategies and enhance customer experiences.
- Analyze sales data and market trends in fragrance, cosmetics and skincare to identify opportunities for growth and adjust sales strategies accordingly.
- Prepared sales forecasts, budgets, and management reports, tracking and sharing weekly and monthly sales results to highlight trends and inform adjustments to the sales plan.
- Construct and conduct quarterly sales presentations showing sales volume and potential sales. Set up presentations with prospective and established customers to discuss our technologies and latest developments in our sustainability initiatives.
- Partner with customers in the development and/or sourcing of new sampling or retail vehicles such as packets, thermos, tubes, bottles, vials and jars.
- Streamline communication between clients and the team by implementing weekly or biweekly status calls to review program status, address pending items and determine next steps.
- Assist in the coordination and attendance of line trials, press okays and plant tours. Facilitate communication between our global facilities.
- New York, NY. Formerly Bioplan. Acquired Arcade Marketing in 2014 before rebranding to Arcade Beauty.
- May 2001 to Present
Engineering Program Manager / Trainer
1 Year- Served as primary liaison between Engineering and Sales teams on New Product Development programs, facilitating alignment and collaboration.
- Collected and organized project details, facilitated communication and collaboration between cross-functional teams (Engineering, Manufacturing, Procurement, Laboratory and Sales) in order to execute each task in an efficient, cost-effective and timely manner. Led weekly status calls with the Engineering, Laboratory and Estimating teams. Kept Sales informed of program progress.
- Managed and maintained Engineering Tracker: designated level of project complexity and lead-time; assigned Engineering group and/or member to each task; updated with meeting notes, customer feedback, development costs, timing and status. Issued a weekly dashboard report to Management and a status report to Engineering, Sales, Estimating, Procurement and Manufacturing.
- Assisted in development and implementation of new CRM system; tailored training for each manufacturing facility and sales office in U.S. to ensure seamless adoption.
- Trained new employees on fragrance and cosmetic technologies, systems, SOPs, and company timeline of acquisitions and mergers, ensuring comprehensive onboarding.
- New York, NY. Formerly Bioplan. Acquired Arcade Marketing in 2014 before rebranding to Arcade Beauty.
- November 2017 - November 2018
Senior Account Manager / Account Executive
6 Years 9 Months- Managed key account relationships with fragrance, cosmetic and packaged goods clients in the U.S. to drive sales growth and enhance client retention.
- Key accounts included The Estee Lauder Companies (Estée Lauder, Clinique, Bobbi Brown, La Mer, etc.), Coty Inc., Shiseido (NARS Cosmetics, Laura Mercier), LVMH Group, Mary Kay, New Avon LLC, Bond No. 9, and Tate Cosmetics.
- Led partnerships with domestic and international magazine publishers and media agencies to enhance client satisfaction.
- Ensured client satisfaction by effectively leading partnerships with domestic / international magazine publishers, media agencies, and binderies: Condé Nast, Hearst Corporation, Hearst Magazines UK, Bauer Media Group, Optimum Media Direction / OMD, Havas Media Group, RR Donnelley, Quad Graphics and Transcontinental Inc. Maximized Account Managers’ overall performance through effective talent acquisition and training as well as inspiring and mentoring team members to achieve excellence.
- Optimized revenue by establishing strong relationships with key accounts in Mexico and Brazil: Avon Products Inc., Yves Rocher, House of Fuller and Arabela; leveraged Spanish-speaking skills to align account strategies with client goals.
- Enhanced and executed partnership programs for beauty industry including publishers (Cosmetic World, Beauty Fashion, Hearst), perfume houses (Givaudan, Firmenich, International Flavors & Fragrances / IFF, Mane, Symrise) and not-for-profits (Cosmetic Executive Women / CEW, Fragrance Foundation, American Cancer Society and Fashion Group International / FGI). Optimized global results by providing pricing analysis, research and on-site training to business partners in Mexico, Brazil, Colombia, and Japan.
- January 2011 to October 2017
Account Manager and Account Executive
9 Years 7 Months- Developed and implemented marketing initiatives for domestic retailers, enhancing brand visibility and sales.
- Account managed process from inception to completion. Communicated job details to cross-functional teams, determined prices, provided quotes, reviewed artwork, proofread copy, tracked fragrance oils and functioned as key client contact.
- Doors included, Marshall Fields, Dillard’s, Bloomingdale’s, Saks Fifth Avenue as well as for house accounts including Tarte Cosmetics and Anastasia Beverly Hills. Provided support on all Arcade accounts including L’Oréal, Estée Lauder, Coty Inc., Avon Products Inc., and Unilever.
- Managed account processes from inception to completion, collaborating with cross-functional teams to determine pricing, provide quotes, review artwork, proofread copy, and track fragrance oils while serving as primary client contact.
- May 2001 - December 2010
Account Coordinator, Creative Department - Art Studio
1 Year 2 Months- Managed planning and implementation of Studio projects, leading and coaching Production Artists and Assistants to align with clients’ business objectives.
- Led extensive internal client contact and acted as key liaison between worldwide Creative Departments and corporate headquarters in NYC.
- Ensured successful delivery of financial services multi-faceted marketing programs by coordinating with multiple Creative departments including Publishing, Graphics, and EPS.
- Streamlined workflow processes to decrease expenses, solved complex project challenges, and implemented uniform procedures to enhance employee productivity.
- New York, NY
- March 2000 – May 2001
Account Manager
1 Year 9 Months- Managed client relationships, acquiring job specifications, scheduling press dates with Production department, reviewing artwork with Creative department, proofreading and editing ad copy as well as following up with Fragrance department on oil approvals and shipments.
- Facilitated communication between Production and printers, binderies, vendors, and special couriers to ensure timely project execution. Attended press runs.
- Presented concepts for future projects to established and potential clients, contributing to corporate revenue growth through detailed overviews of RCC sampling technologies.
- New York, NY
- June 1998 – March 2000
Education
Project Management Professional Certification
Teaching English as a Second Language Certification
Bachelor of Arts (B.A.) - English Literature
Skills
Project management
Client engagement
Planning
Scheduling
Strategic communication
Account management
Business development
Revenue growth
New business acquisition
Cross-functional collaboration and team leadership
Certification
- Project Management Professional Certification (2020)
- Teaching English as a Second Language Certification (2006)
LANGUAGE SKILLS
Fluent in Spanish
English Tutor
Timeline
Sales Manager
ARCADE BEAUTY
12.2018 - CurrentRead More
Engineering Program Manager / Trainer
ARCADE BEAUTY
11.2017 - 11.2018Read More
Senior Account Manager / Account Executive
ARCADE BEAUTY
01.2011 - 10.2017Read More
Account Manager and Account Executive
ARCADE BEAUTY
05.2001 - 12.2010Read More
Account Coordinator, Creative Department - Art Studio
MORGAN STANLEY
03.2000 - 05.2001Read More
Account Manager
RETAIL COMMUNICATIONS CORP. / RCC
06.1998 - 03.2000Read More
Bernard M. Baruch College (CUNY)
Bachelor of Arts (B.A.) from English Literature
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The New School University
Teaching English as a Second Language Certification
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Project Management Professional Certification
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