Andrea Pedersen
Bloomington,IN
Summary
Proactive Social Media and Marketing Manager with experience in managing social media platforms, content creation, and brand development. Successfully created engaging multimedia content and maintained a consistent brand voice, significantly enhancing user experience and audience growth. Skilled in event promotion, strategy development, and community engagement.
Overview
12
12
years of professional experience
Work History
Social Media and Marketing Manager
The Beaumont House
Bloomington, IN
04.2019 - 01.2020
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos to enhance user experience.
- Increased website traffic through effective content creation and search engine optimization strategies.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Collaborated with area wedding vendors to bring awareness to newly built chapel.
- Organized styled shoots with professional photographer to create content.
Social Media Management/Blog Content Writer
Mathers Photography
Bloomington, IN
04.2016 - 07.2018
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Revamped social media style guides to reflect current trends, keeping brand relevant.
Lead Preschool Teacher
YCCF YMCA Center for Children and Families
Bloomington, IN
08.2014 - 02.2016
- Incorporated play-based learning opportunities into daily routines, allowing students to explore new concepts while developing critical thinking skills through hands-on experiences.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Submitted weekly lesson plans.
- Supported the social-emotional development of students by implementing lessons on empathy, communication skills, and conflict resolution.
- Monitored students' academic, social, and emotional progress and recorded in individual files.
- Attended professional development workshops regularly, staying up-to-date with current early childhood education trends and techniques for enhanced instruction quality.
Nanny
Neal Hecklsel Family
Charleston, IL
08.2012 - 05.2014
- Assisted with light housekeeping duties as well as running errands.
- Prepared meals and snacks for children based on dietary guidelines.
- Developed strong communication with parents to provide updates on children''s progress, needs, and achievements.
- Supported children in play activities, meals, and snacks, hygiene and socialization.
Lead Preschool Teacher
South Union Christian Church
Bloomington, IN
08.2007 - 05.2011
- Incorporated play-based learning opportunities into daily routines, allowing students to explore new concepts while developing critical thinking skills through hands-on experiences.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Submitted weekly lesson plans.
- Attended professional development workshops regularly, staying up-to-date with current early childhood education trends and techniques for enhanced instruction quality.
- Fostered a nurturing and inclusive classroom environment where all students felt comfortable participating and sharing ideas.
Education
Bachelor of Science - GS With Minor in Family And Consumer Sciences
Eastern Illinois University
Charleston, IL05.2014
Associate of Applied Science - Early Childhood Education
Ivy Tech Community College of Indiana
Bloomington, IN05.2012
Skills
- Social Media and Promotions
- Event Promotion
- Strategy Development
- Multicultural Sensitivity
- Community Engagement
- Visual storytelling
- Brand Development
Timeline
Social Media and Marketing Manager
The Beaumont House
04.2019 - 01.2020
Social Media Management/Blog Content Writer
Mathers Photography
04.2016 - 07.2018
Lead Preschool Teacher
YCCF YMCA Center for Children and Families
08.2014 - 02.2016
Nanny
Neal Hecklsel Family
08.2012 - 05.2014
Lead Preschool Teacher
South Union Christian Church
08.2007 - 05.2011
Bachelor of Science - GS With Minor in Family And Consumer Sciences
Eastern Illinois University
Associate of Applied Science - Early Childhood Education
Ivy Tech Community College of Indiana