Senior multi-unit retail operations leader with 20+ years of experience driving sales, profit, customer experience, talent and operational performance. Proven ability to analyze business trends, improve processes, lead through change, coordinate cross-functional teams, and translate strategy into disciplined execution.
Work History
District Manager
4 Years 8 Months
Sally Beauty Holdings Inc. | 02.2022 - Current
Lead a 22 store district in the Beauty industry, with annual sales of $15 million. Responsible for all aspects of the business and team operations, located in the corporate office backyard.
•FY 2026, exceeded sales plan goal by +1.86%, gaining an additional $155,000 over plan for the company.
•Ranked 7th out of 140 districts for FY 2026. Ranking based on sales plan %, Units Per transaction and Customer Index scores performance.
•Achieved lowest shrink award for the Region, out of 13 districts for FY 2024 and 2025.
•Opened 3 Sally Ignited Collab stores in FY 2026. New prototype for the company, with an additional 3 Ignited stores in FY 2027.
•Additional company contributions-
-Oversee the Region for 2 months in 2025 in RD’s absence.
-Led an additional district in 2024 for 2 months in DM’s absence, totaling 43 stores.
-Train new hires for the company: Regional Directors, HR Director, HRBP, District Managers.
-Regional 4 Disciplines of Execution Coach
-Pilot programs, provide feedback and ideas.
•Talent-
-Served as a mentor to a Store Manager participating in Multi-Unit Academy 2024 & 2025.
-Had 2 Store Managers participate in Multi-Unit Academy 2024 & 2026
-Currently developing a future Area Manager for the company
DISTRICT MANAGER
2 Years 1 Month
Dollar General | 12.2019 - 01.2022
Drive 112% YTD sales, #1 Region by coaching store teams and tightening execution across the district.
Rank the district top 10% in 2020 and sustain top 15% performance in 2021 through disciplined district leadership.
Improve customer service scores from 69 to 85% by reinforcing service standards and store-level accountability.
Develop and promote 8 assistants to store managers through hands-on coaching and succession planning.
Reduce shrink to 1.15% versus last year by tightening controls, audits, and store compliance.
Cut high-shrink stores from 9 to 5 in one year through focused operational planning and follow-up.
Lead 19 urban stores, improve merchandising standards, and earn recognition from regional leadership and the development program.
BUSINESS DEVELOPMENT/SALES MANAGER
8 Months
Apple | 04.2019 - 12.2019
Managed a $90 million Apple store sales team and aligned daily execution to revenue goals.
Improved B2B sales from Q1 to Q3 by 20% through focused business development and account follow-up.
Raised business engagement from 25% to 60% against a 50% goal by strengthening outreach and team coaching.
Led the business team managing the region's largest book of B2B accounts across 38 stores.
Piloted a business training program that rolled out company-wide and strengthened sales readiness.
TALENT MANAGER
1 Year 6 Months
Apple | 10.2017 - 04.2019
Developed and promoted 45 top performers into growth roles across the district.
Addressed training gaps to lift Customer Satisfaction from 75 to 84% and increase sales 30% year over year.
Piloted 3 initiatives for the company and provided feedback before broader rollout.
Owns staffing, retention, succession planning, and development for the talent function.
Built an equitable monthly performance-rating process and rolled it out district-wide.
Earns recognition for improving employee opinion survey results and strengthening team engagement.
OPERATIONS MANAGER
1 Year 9 Months
Apple | 01.2016 - 10.2017
Improved Genius Bar customer satisfaction from 54% to 75%, moving the team from last to first in the Dallas market.
Raised employee engagement to 76%, setting a new department record and the highest result in the Dallas market.
Improved Genius Bar KPIs, including Wait Time (3rd in Region), On-Time % (5th Region), and Session Count (6th Region).
Consistently ranked first in the region for 99.5% shrink-accuracy rate across store operations.
Led overall Genius Bar operations and Today @ Apple teams across two stores, coordinating daily service delivery and customer experience.
Developed and promoted 13 top performers, strengthening succession depth and internal leadership pipeline.
STORE DIRECTOR
13 Years 2 Months
Target | 09.2002 - 11.2015
Managed 3 high-volume Super Target stores with $55-$65 million in revenue, leading 7-14 assistant managers and 200-250 team members.
Turned around 3 underperforming stores through stronger employee engagement, training, and development.
Developed and promoted 13 executives to Store Director, 2 to District Director, and 30+ to other leadership roles.
Drove 3% to 10% sales growth in each store despite new store openings, recession pressure, and a data breach.
Earned multiple awards, including Golden Contribution, Most Valuable Player, Development, and Highest Sales vs. Plan recognition.
Education
BBA - Marketing
Texas State University | San Marcos, TX
cum laude graduate
Skills
District leadership
Change management
Operational planning
Talent development
People management
Performance coaching
Succession planning
Executive development
Business acumen
Collaboration
Business development
Sales leadership
WORK HISTORY
Received multiple awards: Golden Contribution, Most Valuable Player, Development, Highest Sales vs. Plan.