Andrea Isabel Pernales
Miami,Florida
Summary
Experienced Renewal and Sales Specialist with 10+ years in SaaS and B2B sales. Proven track record in boosting revenue, improving client retention, and streamlining renewal processes. Skilled in Salesforce, contract negotiation, and forecasting. Bilingual in English and Spanish, with a strong focus on data-driven, customer-first strategies.
Overview
10
10
years of professional experience
Work History
Renewal manager
KASEYA
01.2023 - Current
- Company Overview: Tech- SaaS- Cybersecurity – MSP
- Manage renewal pipeline worth $2M–$3M quarterly across 400–600 opportunities, achieving over 90% renewal success rate.
- Spearhead cross-functional initiatives with sales, finance, and customer success teams, reducing churn and maximizing annual recurring revenue (ARR).
- Analyze customer retention data, tailoring renewal strategies that improved customer lifetime value.
- Negotiate contracts to maximize upselling opportunities, generating revenue growth quarter-over-quarter.
- Maintain Salesforce CRM with forecast accuracy for executive leadership reporting.
Account manager
KASEYA
01.2022 - 01.2023
- Company Overview: Tech- SaaS- Cybersecurity – MSP
- Managed a $2.5M portfolio across key accounts, consistently exceeding quarterly sales targets.
- Increased customer retention through strategic relationship management and solution delivery.
- Executed 50+ daily outbound communications achieving 200+ minutes of talk time and securing 8+ touch points per lead.
- Acted as a strategic partner to C-level executives, mapping solutions to business goals, enhancing client satisfaction.
Sales coordinator
POOL CANDY
01.2021 - 01.2022
- Company Overview: Wholesale
- Processed high-volume purchase orders with 98% accuracy, contributing to streamlined order-to-cash cycles.
- Enhanced internal communications and sales tracking, boosting sales productivity by 15%.
- Organized and executed corporate networking events, strengthening B2B relationships and new lead generation.
- Wholesale
Office manager
AN INCUBATOR
01.2019 - 01.2021
- Company Overview: Software and Web Development – Social Media Management
- Administered payroll, invoicing, and vendor negotiations, saving the company 10% annually on operational costs.
- Developed internal policy manuals leading to a 20% improvement in administrative efficiency.
- Implemented data-driven social media strategies, increasing brand engagement by 35% across platforms.
- Created targeted ad campaigns that generated a 20% increase in inbound leads.
- Software and Web Development – Social Media Management
Sales Support
VERIFONE INC
01.2015 - 01.2019
- Company Overview: Payment Tech
- Supported Latin America region’s CRM (Salesforce and Oracle) sales processes, boosting regional sales efficiency.
- Led Salesforce CRM training across the LATAM team, ensuring a 100% adoption rate within six months.
- Expedite resolutions of customer problems and complaints to maximize satisfaction.
- Supply management with reports on customer needs, problems, interests, competitive activities, potential products, and services from competitors.
- Increased sales efficiency by streamlining processes and implementing new support strategies.
Education
Bachelor’s Degree - Business and Administration, Human Resources
miami dade college
Skills
- SaaS Renewals
- Contract Negotiation & Revenue Retention
- KPI Management & Forecasting
- Cross-Selling & Upselling Strategies
- Oracle
- FreshBooks
- Asana
- B2B Customer Success & Retention Programs
- Data Analysis & Reporting
- Renewal management
- Contract negotiation
- Salesforce CRM
- Cross-functional collaboration
- Sales forecasting
- Customer retention
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Renewal manager
KASEYA
01.2023 - Current
Account manager
KASEYA
01.2022 - 01.2023
Sales coordinator
POOL CANDY
01.2021 - 01.2022
Office manager
AN INCUBATOR
01.2019 - 01.2021
Sales Support
VERIFONE INC
01.2015 - 01.2019
Bachelor’s Degree - Business and Administration, Human Resources
miami dade college
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