Andrew Cannon
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Consistently turning lemons into lemonade.
Overview
13
13
years of professional experience
Work History
Brand Manager
Santa Cruz Skateboards
05.2014 - Current
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Cultivated relationships with professional skateboarders and industry influencers to create positive brand experiences.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed budgets to maximize brand reach and engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed and executed complex licensing product plans and marketing campaigns to maximize brand awareness and sales.
Sports Announcer
Self Employed
06.2010 - Current
- Read commercials and announcements both prerecorded and live for television and live event broadcasts.
- Spoke intelligently and enthusiastically regarding skateboarders at a mix of levels from amateur to professional.
- Conducted in-depth interviews with celebrities, musicians and professional athletes.
- Worked with Red Bull, Camp Woodward, Skatepark of Tampa, Mountain Dew, Adidas, Hot Wheels, X-Games, Olympics and Street League on live, prerecorded and youtube content.
Professional Skateboarder
Self Employed
08.2010 - 05.2014
- Demonstrated strong leadership and communication skills, effectively motivating and encouraging peers and younger skaters.
- Managed time effectively while traveling and filming for video projects.
- Built and managed personal branding and social media.
Staff Writer
ESPN Sports Media
09.2010 - 09.2012
- Interviewed skateboarders and musicians for ESPN's Skateboarding website.
Education
Bachelor of Arts - Education
Arizona State University
Tempe, AZSkills
- Brand Strategy
- Sales Tracking
- Partnership Building
- Consumer Research
- Team Member Development
- Budget Development
- Brand Ambassador Partnerships
- Product Management and Branding
- Reputation Management
- Launch New Products
Timeline
Brand Manager
Santa Cruz Skateboards
05.2014 - Current
Staff Writer
ESPN Sports Media
09.2010 - 09.2012
Professional Skateboarder
Self Employed
08.2010 - 05.2014
Sports Announcer
Self Employed
06.2010 - Current
Bachelor of Arts - Education
Arizona State University
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