Andrew Carroll
Sales & Leadership Executive
Littleton,CO
Summary
Results-oriented Sales and Leadership Executive with a strong track record in transforming underperforming automobile dealerships and sales programs into profitable operations. Expertise in forecasting sales and gross profit objectives while fostering a positive team culture focused on employee retention. Proven leader skilled in training sales staff in closing techniques and resolving customer issues to maintain high satisfaction scores. Experienced in strategic planning, brand management, and market expansion, driving growth and enhancing brand visibility.
Overview
31
31
years of professional experience
Work History
West Market Director
MarketSource Ford-Protect Profit Builder
Denver, CO
08.2019 - Current
- Manage 9 direct and 65 indirect reports.
- Built high-trust relationship with 105+ dealer principals and dealerships in the west.
- Supported and developed account managers to enhance sales performance in assigned territories.
- Work with account managers and dealerships daily to provide guidance on processes.
- Identified improvement areas in dealerships, developing targeted processes and action plans to elevate overall performance.
- Develop dealerships and managers in performance and sale of Ford-Protect finance and insurance (F&I) products.
- Created and implemented streamlined processes to enhance operational efficiency.
- Conduct competitor analyses of processes and performance to ensure to most current and effective strategies.
- Track performance metrics on monthly, annual, and YOY basis.
- Collaborated with NAMs nationwide to generate innovative ideas and programs that increased NAM effectiveness.
General Sales Manager
Tynans Volkswagen
Aurora, CO
07.2018 - 06.2019
- Selected, trained, coached, developed, and retained sales managers, sales associates, and financial services professionals.
- Set clear targeted performance goals for sales team regarding sales of new and used vehicle sales, financial services product, and overall profit margin.
- Managed 30 employees, leading sales team to create exceptional customer experiences aligned with company vision and mission.
- Analyzed business shortfalls, developing targeted action plans to enhance performance.
- Built and maintained successful Business Development Center (BDC), driving lead generation and appointment setting.
- Forged results-driven telemarketing specialist team to execute outbound call strategy and field incoming calls to book sales appointments.
General Manager
Subaru of Pueblo
Pueblo, CO
04.2017 - 06.2018
- Provided strategic leadership to 20 direct reports while ensuring team managing Sales Department in achieving company and dealership sales goals, customer service satisfaction standards, and profitability benchmarks.
- Achieved sales of 115% to goal; lauded for consistently moving new and preowned inventory while maintaining 60-day supply.
- Oversaw operational viability of Sales Department, maximizing customer lead generation through strategic initiatives.
- Collaborated with GM and ownership to assess performance and formulate improvement strategies.
- Directed and trained sales staff, finance managers, and internet managers.
- Developed and managed ad campaigns by analyzing target audience, enhancing online presence, optimizing media spend, monitoring online reviews, and assessing customer interaction quality.
- Assessed market conditions to ensure optimal dealership positioning.
Used Vehicle Director
Woodmen Nissan
Colorado Springs, CO
09.2015 - 03.2017
- Managed activities and performance of Used Car Sales Department to ensure achievement of sales quotas and per vehicle retailed (PVR).
- Oversaw all areas of department, including wholesale, retail, purchasing, and marketing, to ensure cohesive operations.
- Ensured effective inventory mix and pricing.
- Assisted with purchasing vehicles for inventory from auction and off-lease returns.
- Conducted trade appraisals.
- Trained and developed sales staff while supervising finance manager's productivity to enhance team capabilities.
- Oversaw 20 direct reports to ensure effective team collaboration and performance.
- Conducted weekly sales meetings to evaluate sales performance and formulate targeted action plans for improvement.
- Worked directly with employees and customers to develop relationships and bridge disconnects in sales process.
General Sales Manager
Freedom Honda
Colorado Springs, CO
11.2012 - 07.2015
- Managed 40 direct reports while building culture of excellence through employee development and delivery of commitment to customers.
- Coached sales team on closing techniques, managed showroom activities, followed up with prospective buyers, and monitored CSI scores to identify improvement areas.
- Led sales training sessions each day and week to enhance team performance.
- Enhanced customer retention and departmental profitability through targeted strategies.
- Developed and implemented marketing strategies to clarify market understanding and drive profitable customer actions.
General Manager
Bob Penkhus Mazda
Colorado Springs, CO
07.2010 - 09.2012
- Maximized sales, finance, and service performance across all departments.
- Credited with increasing profitability for 19 consecutive months.
- Consistently achieved manufacturer sales goals.
- Oversaw daily dealership operation while managing 60 direct reports and $18 million inventory.
- Facilitated weekly meetings with management and sales staff to align strategies.
- Developed targeted marketing campaigns to drive customer engagement.
Operating Partner/General Manager
Champion Mazda
Windsor, CO
03.2002 - 03.2010
- Led 60 employees, overseeing dealership daily operations and ensuring accountability for sales, financial, service, and profitability performance across departments.
- Managed $18 million inventory.
- Led weekly management/sales staff meetings to ensure achievement of customer satisfaction and manufacturer sales goals.
- Set and oversaw each department’s performance goals.
- Built franchise from ground up; established vision/mission, developed operating processes, and assembled team.
- Designed and implemented targeted marketing campaigns to enhance brand visibility and drive customer engagement.
- Oversaw construction of new facility, ensuring alignment with county and manufacturer specifications.
Education
Coursework - Psychology
University of Northern Colorado
Greeley, COCoursework - Resort Management, Business Minor
Colorado State University
Ft. Collins, COSkills
- Salesforce
- Constant Contact
- Business Objects
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Office 365
- Google Drive
- Strategic leadership
- Performance analysis
- Process development
- Inventory management
- Business development
- Customer relationship management
- Sales forecasting
- Employee training
- Effective communication
- Problem solving
- Team building
- Conflict resolution
- CRM integration
- Decision making
- Financial forecasting
- Product management
- Sales management
- Competitive analysis
- Data-driven decision making
- Sales presentations
- CRM software proficiency
- Sales statistics analysis
- Interdepartmental collaboration
- Consultative and relationship selling
- Professional demeanor
- Direct sales
- Contract management
- New business development
- Sales process optimization
- Verbal and written communication
- Team leadership
- Reliability
- Team recruiting and onboarding
- Team motivation
- Objection handling
- Complex project negotiations
- Written communication
- Employee retention
- Sales targeting
- Change management
- Business analytics
- Sales analytics
- Goal setting
- Sales process
- Time management abilities
- Sales records management
- Market penetration
- Profit maximization
- CRM software usage
- Business objective analysis
- Continuous improvement
- Staff supervision
Websites
Training
- AFIP Certified, Phil Long Audi
- General Manager Training Graduate, Larry H. Miller University
- General Manager Training Graduate, National Automobile Dealers Association
- Used Vehicle Manager Training Graduate, National Automobile Dealers Association
Notable Career Highlights
- Increased new vehicle sales ranking to #2 in district, setting record for used vehicle sales volume. (Tynans Volkswagen)
- Led dealership to highest year-over-year sales increase in region and achieved highest market share in district. (Bob Penkhus Mazda)
- Won Mazda President’s Cup for fastest sales growth and highest service customer satisfaction scores in nation after only 2 years in business. Ranked #1 nationally in customer retention. (Champion Mazda)
- Acknowledged as one of the Top 10 dealerships for Suzuki sales, producing increase in gross profit of over $1,000 per unit sold. (McCloskey Suzuki)
- Increased sales by over 300%, improved net annual profit by over $300,000, and expanded sales from 80 to 150+ units sold per month, earning dealership Blue Oval and Gold Cup certification. (Laird Noller Ford Mazda)
- Ranked #1 district-wide in sales. (Champion Dodge)
Accomplishments
Mazda President's Award
Timeline
West Market Director
MarketSource Ford-Protect Profit Builder
08.2019 - Current
General Sales Manager
Tynans Volkswagen
07.2018 - 06.2019
General Manager
Subaru of Pueblo
04.2017 - 06.2018
Used Vehicle Director
Woodmen Nissan
09.2015 - 03.2017
General Sales Manager
Freedom Honda
11.2012 - 07.2015
General Manager
Bob Penkhus Mazda
07.2010 - 09.2012
Operating Partner/General Manager
Champion Mazda
03.2002 - 03.2010
Coursework - Psychology
University of Northern Colorado
Coursework - Resort Management, Business Minor
Colorado State University