Andy Meddick
Miami,FL
Summary
Experienced Vacation Rental and Specialty Foods Industry Executive with an intuitive talent for branding, marketing, and positioning to optimize revenue and Guest experience. Skilled revenue strategist. Strengths in market evaluation, branding, strategic design, and revenue management strategy. Comfortable with ambiguity and nuance. Able to quickly put structure in place to set and manage operational goals. Achieved remarkable success starting a vacation rental management company in an aggressively competitive resort rental market dominated by legacy companies, then sold the company to a multinational for record setting market valuation multiples. Pulled on all prior experience serving corporate and small business clients, in information technology, specialty foods retail, real estate, and hospitality verticals.
Overview
39
39
years of professional experience
Work History
CEO, Chief Brand Strategist
Stay Attention! Vacation Rental Consulting
05.2022 - Current
- Providing strategic consulting to owner/operators of vacation rental businesses to identify and build their brands, optimize their businesses to maximize revenue and Guest experience.
- Work with companies with 5 to 200 properties under management. Average size of client at start of engagement is 25 properties under management.
Resort Realtor
Keller Williams Realty
04.2013 - 05.2022
- Realtor in resort realty sales focused on beach based second home and investment property buyers.
- Built out branded vacation rental management company.
- Consistently in top 20% of market center production
- In the top 1% of production for entire region for 2021.
CEO, CMO, Chief Revenue Officer
Seachange Vacation Rentals
02.2014 - 05.2022
- Founder of a uniquely positioned vacation rental management company.
- Built a portfolio of 80 highly curated properties across 5 resort towns with a gross annual rental income of $6,000,000.
- Responsible for all aspects of brand identity and positioning and business development.
- Achieved record setting market and national revenue outperforming largest competitor by 268% in revenue.
- Achieved an average 93% occupancy over 8 years.
- Designed and built out Housekeeping, Bedding and Linen, and Maintenance programs.
- Rebranded and redesigned website to reduce dependence on OTAs from 75% to just 34% of booking sources.
Founder, CEO
Morgan & Gower Cheesemongers
09.2012 - 09.2014
- Developed a specialty cheese retail, wholesale, and catering business.
- Responsible for all buying, store build out, and wholesale business development.
Founder, CEO
Good For You, LLC
11.2005 - 09.2012
- Developed a 5,000 square foot organic and natural grocery store with associated 1-acre organic market garden farm.
- Responsible for all buying, retail and wholesale business development.
- Responsible for recruitment and staff training.
Lead Data Engineer and Business Analyst
Marriot International
05.1997 - 11.2005
- Lead Database Architect/Engineer and Business Analyst assigned to support the Marriott Rewards (Bonvoy) Marketing group, and also the Yield Management (Revenue Management) group.
Management Consultant
American Management Systems, Inc
11.1995 - 04.1997
- Systems Analyst and Project Manager assigned to European Telecom clients.
Management Consultant
Datronics Inc.
08.1993 - 10.1995
- Account Manager for IBM Management Consulting contract, IBM Bethesda, MD.
- Responsible for 22 contractors onsite with client.
- Systems Analyst role for IBM client also.
Business Systems Analyst and Project Manager
IBM UK Ltd.
02.1989 - 08.1993
- Business Systems Analyst and Project Manager hired through IBM UK University Graduate hiring program.
- Worked way up through the following positions before relocating the USA in 1993: Junior Analyst/Programmer, Systems Analyst, Database Designer/Administrator, Project Manager.
Cartographer/Junio Town Planning Officer
Blaby District Council
02.1988 - 02.1989
- Trainee Cartographer and Junior Town Planning Officer.
Sales Assistant
Marks & Spencer
12.1984 - 02.1988
- Sales Assistant in M&S Food Hall.
Education
Bachelor of Science - Geography
University College of Wales, Swansea
Swansea, Wales05.1987
High School Diploma -
Hawthorn High School
Hawthorn, Wales05.1984
Skills
- Brand Strategy
- Brand Identity and Positioning
- Brand Management
- Specialty Foods buying
- Marketing
- Strategic planning
- Revenue Management strategy
- Build revenue streams
- Revenue targeting - planning, management & growth
- Forecasting & budgeting
- Financial leadership
- Budgeting and cost control
- Business Development
- Client relationship building
- Operations management
- Change management
- Develop business structures
- Policies and Procedures
Additional Information
- I-PRAC Ambassador. I-PRAC Trusted & Certified Short Term Rental Professionals. Issued November 2022.
- Breezeway STRSI - Short Term Rental Safety Inspector. Issued March 2021.
- VRMP - Vacation Rental Management Association Certified Vacation Rental Management Professional. Issued March 2021.
- Rental Affairs Committee, Sussex County Association of Realtors, Delaware. March 2015 - Mar 2016.
- Director Branding & Marketing, Keller Williams Realty Associate Leadership Council. March 2015 - Jan 2016.
- Board Member: Director of Marketing & PR, Slow Food Delmarva. January 2011 - January 2012.
Timeline
CEO, Chief Brand Strategist
Stay Attention! Vacation Rental Consulting
05.2022 - Current
CEO, CMO, Chief Revenue Officer
Seachange Vacation Rentals
02.2014 - 05.2022
Resort Realtor
Keller Williams Realty
04.2013 - 05.2022
Founder, CEO
Morgan & Gower Cheesemongers
09.2012 - 09.2014
Founder, CEO
Good For You, LLC
11.2005 - 09.2012
Lead Data Engineer and Business Analyst
Marriot International
05.1997 - 11.2005
Management Consultant
American Management Systems, Inc
11.1995 - 04.1997
Management Consultant
Datronics Inc.
08.1993 - 10.1995
Business Systems Analyst and Project Manager
IBM UK Ltd.
02.1989 - 08.1993
Cartographer/Junio Town Planning Officer
Blaby District Council
02.1988 - 02.1989
Sales Assistant
Marks & Spencer
12.1984 - 02.1988
Bachelor of Science - Geography
University College of Wales, Swansea
High School Diploma -
Hawthorn High School
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