ANGEL EMERSON
Puyallup
Summary
My reputation in the aesthetic industry rests on a strong foundation of leadership, building top achieving teams with a high rate of engagement and consistently driving double and even triple digit year over year growth. My strengths lie in my integrity, my out of the box approach to practice development and my ability to inspire those around me to achieve aggressive targets while having a ton of fun doing it.
Overview
28
28
years of professional experience
1
1
Certification
Work History
National Director S.O.A.R
Cartessa Aesthetics
02.2024 - 02.2025
- Business Development & Client Relationship Management: Forged robust relationships with customers, leveraging consultative selling to expand market share and drive revenue growth.
- On Stage Leadership: Acted as the primary voice for the program, communicating our vision at major events and panels to drive engagement and promote our value proposition.
- Conducted Workshops: Executed business building workshops for customers at symposiums and the annual conference that 300-400 customers would attend.
- Program Impact on Customers: An established practice that worked with us for 6 months increased their monthly revenue by 47%. A newer practice worked with us for 90 days and increased their monthly revenue by 126%. In 2023 new owners of a med spa who had just started working with us did $21k over the course of 6 hours at their first event, the following year at the same event with our guidance they shortened it to 3 ours and did just over $42k. A practice that had just completed a $1.5M build out and was struggling to keep their head above water financially made the decision to partner with us. About 2 weeks into working with us they had planned and executed an open house that they spent $18k on and closed the event having made $0. Their next event was on the tail end of their 6 month contract with us an yielded a drastically different result, they spent only about $1k on the event and at the close of the event they made $105k.
Director of Practice Development
Cartessa Aesthetics
04.2022 - 02.2024
- National Team Leadership: Experience in overseeing and mentoring a geographically dispersed team, ensuring alignment with overall business strategies.
- Building Teams: Ability to recruit, engage, and retain top talent, while fostering a culture of continuous learning, professional growth and team work.
- Performance Management: Proficient in setting KPIs, conducting performance reviews, and driving team accountability to meet business objectives.
- Empowering and Developing Talent: Created mentorship programs and provided my consultants with the support they needed to excel. Encouraged peer-to-peer learning to build a culture of accountability and innovation.
- Spearheaded a New Revenue Model: Collaborated on Developing and implementing a consulting model that diversified income streams.
Practice Development Consultant
Cartessa Aesthetics
11.2021 - 04.2022
- Strategic Planning: Developed strategic plans for clients that effectively addressed their specific needs and priorities.
- Operational Efficiencies: Experience in analyzing practice operations and implementing process improvements to boost efficiency and profitability.
- Positioning & Value Proposition: Craft strategies that differentiate customers offerings from competitors, emphasizing safety, efficacy, and innovation.
- Identify Opportunities for Process Improvements: Such as implementing new scheduling tools or automating certain administrative tasks.
- Sales Team Integration: Collaborated across multi state territories with the sales teams to close multi system deals on calls with customers.
Practice Manager
MD COTE
04.2015 - 10.2020
- Elite Status: In just 3 years Grew the practice into a top 1% out of 46K unique Allergan practices.
- Med Spa Revenue YOY Growth; In 2018 increased med spa revenue 87% YOY. It was the first time the med spa had ever paid for itself and didn't need the injectable revenue to keep it afloat. This trend continued until I departed.
- Team Retention: Maintained a 90% team member retention rate during my time as practice manager and no longer had to recruit top talent as they sought us out.
- Brand Loyalty Program: In 2020 $100K come back to the practice in the form of rebates from Allergan's Brilliant Distinctions program.
- Retail Sales: Became the #1 ZO Skin Health account in the state of Washington after only carrying the line for 7 months. We were the #64 SkinMedica account in the country. We sold $150K in SkinMedica in 6 weeks in order to attain tier 4 status.
- YOY Event Growth: Grew our annual open house revenue from $30K in 2017, $108K in 2018, $202K in 2019 to $355K in 2020 despite the pandemic shutdown due to out of the box thinking and a clearly defined strategy.
- Marketing & Events: Created a Black Friday campaign that grew from $39K in 2017 to over $100K in 2019. This was accomplished while allowing the office to be closed thereby increasing the teams satisfaction with work life balance. 12 Days of Christmas campaign brought in $112k in 2019.
- Brand Recognition: Refined the brand and culture to be easily recognizable by both clients and business partners alike.
- Reputation Management: Became a go to practice to be offered a private meeting or training anytime Allergan had a renowned KOL in our territory.
- Device ROI: Purchased a $225k laser and made $150k in the first 5 weeks thanks to a really tight launch strategy
Clinic Manager
AMERICAN LASER SKINCARE
04.2013 - 11.2014
- Business Building: Achieved top 20 status out of 138 locations within 6 months of taking over a clinic that consistently ranked 120-138
- Revenue Growth: Consistently grew monthly revenue 10-15% compared to previous years.
- Consult Sales: Achieved a close rate for consults that was at or near 90% with the average ticket being $3K.
- Grassroots: Networked to create a referral program with VIP clients and local small business owners which led to a 10% increase in consults booked.
- Team Development: Conducted regular staff evaluations, providing constructive feedback and setting clear expectations for future performance goals.
- Patient Relationships: Developed strong relationships with patients, fostering trust and loyalty to the clinic. Had many patients request to transfer to my clinic from other clinics after visiting for a treatment.
Credit & Accounting Admin
EXPEDITORS INTERNATIONAL OF WASHINGTON
12.2010 - 07.2012
- Obtain information about potential creditors from banks, credit bureaus, and other credit services
- Responsible for posting several million dollars per month to corporate accounts
- Managed all EFT & ACH wire payments
- GCI editor
- One of only 3 people with access to change client codes
- Verify accuracy of deposit data and revise any errors
- Received an award for being a positive example of one of their core values, humor
Cash Application Specialist
OAK HARBOR FREIGHT LINES
06.1997 - 02.2009
Education
Esthetics -
GARY MANUEL AVEDA INSTITUTE
Seattle, Wa01.2013
Skills
- Leadership
- Consulting
- Practice Development
- Practice management
- Team management
- Talent acquisition
- Creativity and innovation
- Strategies and goals
- Business development and planning
- Sales expertise
- Employee coaching and mentoring
- Strategic planning
Certification
Licensed Master Esthetician
Timeline
National Director S.O.A.R
Cartessa Aesthetics
02.2024 - 02.2025
Director of Practice Development
Cartessa Aesthetics
04.2022 - 02.2024
Practice Development Consultant
Cartessa Aesthetics
11.2021 - 04.2022
Practice Manager
MD COTE
04.2015 - 10.2020
Clinic Manager
AMERICAN LASER SKINCARE
04.2013 - 11.2014
Credit & Accounting Admin
EXPEDITORS INTERNATIONAL OF WASHINGTON
12.2010 - 07.2012
Cash Application Specialist
OAK HARBOR FREIGHT LINES
06.1997 - 02.2009
Esthetics -
GARY MANUEL AVEDA INSTITUTE
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