Angela Fernandez
Winter Park,Florida
Summary
Dynamic and performance-driven sales leader with 20 years of progressive experience driving revenue growth, optimizing sales processes, and leading high-performing teams within competitive healthcare and insurance markets. Proven track record of exceeding regional sales targets, improving member satisfaction, and resolving complex business challenges with strategic, data-informed solutions. Adept at building long-term strategic partnerships, developing new markets, and managing territories to maximize profitability. Strong ability to foster cross-functional collaboration and maintain a relentless focus on business growth and client success.
Overview
8
8
years of professional experience
Work History
Director of Sales
Solis Health Plans
04.2024 - 07.2025
- Managed and motivated agents, providers and brokers to increase revenue 500% in one year.
- Enhanced member satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with agents, brokers and providers.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new procedures and processes into the market, coordinating marketing initiatives and comprehensive marketing campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Managed team of sales representatives, providing guidance, coaching and support.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Managed complex negotiations with key accounts resulting in long-term contracts.
- Built relationships with community partners to establish long-term business growth and opportunities.
- Managed accounts to retain existing relationships and grow share of business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding to raise awareness.
- Organized promotional events and interacted with community to increase sales volume.
- Facilitated business by implementing practical networking techniques.
Director of Sales & Marketing (Central & South FL)
Clinical Care Medical Centers
03.2022 - 04.2024
- Responsible for planning, directing and controlling the resources and efforts of staff to accomplish the sales objectives of the Medicare organization business units.
- Lead a team of (23) Marketing Representatives in Central and South Florida.
- Manages resources effectively and efficiently to support strategic sales goals.
- Provides leadership in motivating subordinates to accomplish goals and objectives.
- Ensures achievement of sales production goals and deliverables for assigned market areas.
- Develops recommendations to Sales Management on the marketplace dynamics including competitors.
- Hires, trains, coaches, counsels and evaluates the performance of direct reports.
- Develop strategic objectives related to sales and marketing functions.
- Build initiatives for establishing a brand and corporate identity.
- Develop marketing plans, such as promotional events and product launches.
- Create and maintain sales and marketing budgets.
- Research the market, understand customer requirements and analyze trends.
- Offer expert advice for advertising campaigns and PR activities.
- Establish partnerships to increase sales and collaborate with media platforms.
- Coordinate with the HR department to hire and train staff.
- Assign sales territories and targets to the sales team.
- Prepare reports and presentations to update management with sales progress
Regional Sales Manager
Simply Healthcare Plans Inc.
11.2017 - 03.2021
- Develop and implement effective sales strategies for healthcare products and services.
- Lead, motivate, and manage a team of sales representatives.
- Build and maintain strong relationships with healthcare providers and key stakeholders.
- Identify and pursue new business opportunities within the healthcare sector.
- Analyze market trends and competitor activities to inform sales tactics.
- Set and monitor sales targets, ensuring consistent achievement of goals.
- Collaborate with marketing, product, and provider relations teams to deliver member solutions.
- Prepare and present sales reports and forecasts to senior management.
- Ensure compliance with healthcare regulations and company policies.
- Provide training, coaching, and performance feedback to sales staff.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
Skills
- Sales Training and Leadership
- Revenue Growth
- Medicare Expertise
- Sales Strategy & Execution
- Market Development & Expansion
- Performance & Territory Management
- Provider & Broker Relationship Management
- Community Engagement & Outreach
- Presentation & Public Speaking
- Market Research & Competitive Analysis
- Goal Setting & KPI Alignment
Languages
English
Spanish
Professional References
Wilson Blanco | CEO
SeniorsTrust Insurance Agency
(954) 394-0582
Ivette Zuliani | Regional Director of Growth
Suvida Healthcare
(786) 414-5574
Leila Siciliano | Director of Medicare Business Development
The Cardali Group
(786) 291-0613
Timeline
Director of Sales
Solis Health Plans
04.2024 - 07.2025
Director of Sales & Marketing (Central & South FL)
Clinical Care Medical Centers
03.2022 - 04.2024
Regional Sales Manager
Simply Healthcare Plans Inc.
11.2017 - 03.2021
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