Angeleaza Anderson

• Created, curated and managed published content for feed and stories across social media channels.

• Coached 450+ classes for OTF Astoria and Williamsburg studios.
• Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.

• Selected for lululemon USA Ambassador Influencer Pilot Program.
• Provided positive first impressions to welcome existing, new and potential customers.
• Solved customer challenges by offering relevant products and services.

• Enhanced client experience by maintaining motivational and supportive culture.
• Provided guidance and inspiration to class members and recommended additional fitness resources.

Also coached classes for:

• F45 LIVE (virtual platform)
• Dumbo outdoor community classes
• Quickly adapted training plans for client needs, keeping timelines, budgets and desires in mind

• Coached 900+ classes.
• Trained and oversaw staff of 5+ coaches.
• Drove client retention, managing daily classes and individual sessions.
• Educated customers on preventive care, nutrition, fitness, stress management and ergonomics.
• Explained exercise modifications and contraindicated movements to participants with history of injury.
• Bolstered customer satisfaction ratings by managing issues and providing dedicated service.
• Increased membership enrollment by using innovative sales and promotional techniques.
• Met health education and wellness objectives with implementation of new training programs (i.e. Lift45 and Run/Row30).
• Audited, achieved, and maintained fitness sales KPIs.
• Led fitness-related studio events.
• Audited fitness hours biweekly for payroll.
• Was able and willing to jump into any role on staff (sales or fitness) as needed.
• Conceptualized social strategy and created/delegated content creation, scheduling, and launch.
• Conferred with management team to determine strengths and weaknesses in current staff and develop recruitment strategy.

Also coached classes for:

• OTF Outdoor
• OTF Chelsea
• OrangetheoryLIVE NYC Hub (virtual platform)

• Taught “pay what you can” classes via Zoom to interested parties 4-6 times per week
• Programmed, created, and uploaded daily workouts and other fitness content to Instagram page and YouTube
• Explained and demonstrated safe and appropriate exercises for clients of various fitness and physical abilities.
• Cultivated positive relationships with participants by interacting with group during fitness classes.

Coached 600+ classes for following OTF locations:

• OTF Mount Vernon Triangle
• OTF Capitol Hill
• OTF Thomas Circle
• OTF 14th Street
• Motivated athletes to become stronger, more agile and more effective through training habits and proper nutrition.
• Modified workout plans according to fitness levels and medical considerations.
• Developed strong member relationships with caring and collaborative approach.
• Instructed on proper use of equipment for safety of all members.

• Implemented advertising campaigns and prepared promotional materials.
• Supervised company content creation, implementing schedules, designs and digital media techniques to increase brand promotion.
• Worked independently with minimal supervision.
• Built relationships with customers and community to promote long term business growth.
• Served customers with knowledgeable, friendly support at every stage of sales process.
• Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Informed customers of promotions to increase sales productivity and volume.
• Attended monthly sales meetings and quarterly sales trainings.
• Prospected to increase sales lead pipeline and and converted leads into new customers.
• Developed, maintained and utilized diverse client base.
• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Tracked and reported on marketing campaign responses.
• Planned and executed internal and external marketing events.
• Coordinated creation and deployment of videos, social media posts and other marketing collateral.
• Managed workflow between staff, coordinating documents, planning and creative material distribution.
• Managed team calendars and scheduled events for multiple staff members.
• Revitalized web content and social media profiles with new and interesting content.
• Proofread marketing documentation to check for spelling, grammar and syntax errors.
• Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
• Wrote copy that maintained compliance with corporate and legal guidelines.
• Created press releases and announcements, newsletter articles and website copy.
• Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
• Generated sales leads and cold called potential customers.
• Kept detailed track of sales and customer information in company system.

• Greeted customers and helped with product questions, selections and purchases.
• Helped customers complete purchases, locate items and join reward programs.
• Offered each customer top-notch, personal service to boost sales and customer satisfaction.
• Used POS system to process sales, returns, online orders and gift card activations.
• Informed customers of current store promotions to encourage additional sales purchases.
• Folded and arranged merchandise in attractive displays to drive sales.
• Attended training programs, modules, workshops and seminars to keep up-to-date on project objectives and new policies or procedures.
• Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
• Conducted community workshops to promote and educate public on different health and fitness programs and services.
• Wrote content for newsletters, social media pages and informational packets.
• Increased customer engagement through social media.
• Analyzed and reported social media and online marketing campaign results.

• Oversaw marketing drip campaigns.
• Followed up with notable prospects sourced via industry-specific pipelines, events, and job/graduate school fairs.
• Leveraged social media platforms and online job boards to advertise GSPM and engage with potential candidates.
• Maintained and organized electronic files for prospective students and tracked feedback created throughout application process.
• Updated spreadsheets with statistical information.
• Used lead generation software to create organized lists of prospective students.
• Created engaging content for Facebook and Instagram.
• Collected, analyzed and summarized data and trends to provide marketing tracking and research.
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Proofread marketing collateral ahead of printing to eliminate errors.
• Generated leads through phone calls, emails and face-to-face interactions.
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Wrote engaging and successful marketing, advertising and website copy.
• Recorded student data in Salesforce + TargetX and Mailchimp databases, streamlining analysis procedures for efficiency and accuracy.
• Assessed students' career goals and recommended graduate degree programs to highlight strengths.
• Developed new student orientation programs to build excitement around enrollment.
• Created and designed marketing materials for student recruitment and retention.
• Maintained positive relationships with students, faculty, alumni and administration.

• Screened potential ambassadors.
• Wrote guest articles for Strong Figure website.
• Created content strategies for digital media.
• Created, curated and managed published content for feed and stories across social media channels.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Built and maintained social media accounts by maintaining solid online presence via community engagement.

Http://cages-or-wings92.blogspot.com/

• Researched creative topics (fashion, music, DIY crafting) to write, edit and create layouts for new articles and features.
• Maintained aesthetics of blog through images and troubleshooting issues.
• Created dynamic graphics to accompany blog posts.