Summary
Overview
Work History
Education
Skills
Certification
WSET 1 Wine & Spirits
Work Availability
Affiliations
Interests
Timeline
Bartender

Doug Johnson

Vice President of Sales
Flower Mound,TX

Summary

Successful Executive Vice President of Sales offering 18 years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Vice President of Sales National Accounts

Wente Family Estates
11.2007 - Current
  • Increased sales revenue by 12% resulting in net revenue increase of $3.9 million in 2023.
  • Successfully have 14 consecutive years of increased net revenue growth, driven through incremental BTG/BTB/Banquet placements, and cost effective programming spend.
  • Achieved sales goals by cultivating and securing NEW incremental customer relationships with on premise national account chain buyers while securing new points of distribution.
  • Introduced 10 new successful wine products into US on premise market with carefully orchestrated go-to-market strategies.
  • Identified new business opportunities through comprehensive market CGA and IRI data analysis and trend forecasting.
  • Enhanced customer satisfaction through fostering strong relationships with both SGWS Vice President's and national chain buyers providing exceptional service.
  • Utilized advanced analytics to assess performance metrics and refine strategic sales tactics accordingly.

On Premise National Account Manager

Delicato Family Vineyards
07.2000 - 10.2007
  • Managed all US On Premise chain accounts.
  • Increased US On Premise chain account sales by 178% over an eight year period.
  • Managed SGWS On Premise chain account teams for our portfolio.
  • Launched Gnarly Head wines in the US on premise channel.
  • Sales Manager of the Year 1998.

On Premise Account Manager Texas

Diageo
01.1995 - 01.2000
  • Increased Jose Cuervo total on premise sales(1999) in Texas by 15%.
  • Awarded on premise manager of the year total US (1999)
  • Successfully launched Jose Cuervo Anejo, Smirnoff Ice, Jose Cuervo Margarita mix in Texas.
  • Created Jose Cuervo Margarita tap handles and kegs to position ourselves to capture 2% of beer occasions in on premise Texas accounts.
  • Negotiated contracts with Texas Motor Speedway to create on track advertising boards which eventually became a nationwide NASCAR race track program.
  • Managed a diverse portfolio of statewide on-premise accounts, ensuring consistent delivery of exceptional products and promotions.

Education

Bachelor of Arts - Business Management

California State University - Fullerton
Fullerton, CA

Skills

  • Fostering Key National Chain Relationships
  • On Premise Sales Pipeline Management
  • Industry Expertise
  • Revenue Generation
  • Distributor Partnerships
  • Proficient in Powerpoint, IRI, Word, Excel, Microsoft Teams, and Zoom presentations

Certification

WSET 1 Wine & Spirits

WSET 1 Wine & Spirits

Achieved Level 1 WSET wine & spirits level. I'm currently working on my level 2 WSET as well as studying my Master Court of Sommeliers CMS-A course. Completion in Fall 2024.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations

  • Brand Ambassador CORE

Interests

Family, walking, working out, sports, riding motorcycles

Timeline

Vice President of Sales National Accounts

Wente Family Estates
11.2007 - Current

On Premise National Account Manager

Delicato Family Vineyards
07.2000 - 10.2007

On Premise Account Manager Texas

Diageo
01.1995 - 01.2000

Bachelor of Arts - Business Management

California State University - Fullerton

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Doug JohnsonVice President of Sales