Angélica María Penaloza
Miami,Florida
Summary
Experienced professional with a strong background in program coordination, client services, benefits enrollment, marketing, and community outreach. Skilled in organizational management, communication, logistics coordination, and supporting families and communities through social programs. Known for leadership, problem solving, and the ability to manage multiple responsibilities in fast-paced environments.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Benefits Enrollment Specialist
Family Central – Benefits Enrollment Program
Florida
04.2020 - 06.2023
- Assisted families with enrollment in community assistance and benefit programs.
- Provided guidance on eligibility, documentation, and application processes.
- Maintained accurate client records and ensured compliance with program guidelines.
- Delivered community outreach and support to improve access to services.
- Coordinated with internal teams and external agencies to assist families effectively.
- Facilitated employee benefits enrollment processes for diverse client groups.
Home Visitor
Family Central – Florida HIPPY Program
Florida
12.2018 - 04.2019
- Conducted home visits supporting early childhood education and family development.
- Guided parents on educational activities to strengthen children’s learning at home.
- Monitored developmental progress and provided resources for families.
- Strengthened parent-child engagement and early learning skills.
- Visited over 20 homes per week to inspect independent living situations, home safety, proper hygiene and vocational opportunities.
Assistant Manager & Operations Supervisor
Florida Fuel Marketing – CITGO Service Station
Sunrise, Florida
10.2011 - 04.2013
- Managed daily operations and inventory organization.
- Supervised staff and coordinated logistics of supplies and products.
- Oversaw inventory control and stock management.
- Assisted with financial tracking and operational reporting.
- Completed bi-weekly payroll for 5 employees.
Web Design & Social Media Director
VELTEK
Miami, Florida
06.2009 - 07.2011
- Designed and managed company website.
- Developed social media presence and digital brand strategy.
- Managed online communications and corporate image.
- Developed comprehensive social media strategies to enhance brand visibility and engagement.
- Implemented tools for social listening, improving response times and customer insights gathering.
Owner / Marketing & Public Relations Director
G.I.P Ltda. Global de Inversiones Productivas
Miami, Florida
03.2007 - 02.2009
- Directed marketing strategies and business operations.
- Managed public relations and client communications.
- Developed brand positioning and promotional campaigns.
- Developed strategic business plans to enhance operational efficiency and profitability.
- Cultivated partnerships with stakeholders to expand market reach and drive revenue streams.
- Managed day-to-day business operations.
Marketing Adviser
Velmoda Ltda.
Bogotá, Colombia
09.2006 - 06.2008
- Supported marketing campaigns and sales strategies.
- Assisted with brand communication and market positioning.
- Conducted market research to identify trends and inform product positioning strategies.
- Implemented digital marketing initiatives, including SEO and social media advertising, to drive online traffic.
Commercial Manager
Media 7
Bogotá, Colombia
01.2006 - 12.2006
- Organized promotional events and brand activations.
- Coordinated events with international DJs and entertainment clients.
- Managed commercial partnerships and sponsorships.
Marketing Manager
Pix Investment S.A.
Bariloche, Argentina
01.2006 - 07.2006
- Developed marketing plans and corporate image strategies.
- Managed media relations, events, and promotional campaigns.
- Conducted market research and supported sales teams.
Marketing Director & Realtor
American Brokers
Bogotá, Colombia
01.2005 - 01.2006
- Managed property marketing and client presentations.
- Coordinated real estate sales strategies and public relations.
Executive Sales Representative
Fábrica Nacional de Ideas
Mérida, Mexico
07.2004 - 12.2004
- Developed international sales plans and client databases.
- Conducted marketing research and coordinated distribution channels.
- Developed strategic sales plans to enhance client engagement and drive revenue growth.
- Cultivated strong relationships with key accounts, resulting in increased customer loyalty and retention.
- Collaborated with marketing teams to align promotional campaigns with sales objectives, maximizing outreach efforts.
Second Manager
Faconnable Store Colombia
Bogotá, Colombia
06.2003 - 11.2003
- Assisted with store operations and sales strategies.
- Supported merchandising and team supervision.
Financial Specialist
Fondo de Inversión para la Paz – Plan Colombia
Bogotá, Colombia
09.2002 - 03.2003
- Assisted in financial coordination and project management.
- Supported government investment initiatives and administrative processes.
Education
College Degree - Marketing & Advertising
Politecnico Gran Colombiano
Bogota Colombia02.2001
High School -
Colombo Gales School
Bogota Colombia06.1997
Skills
- Program Coordination
- Community Outreach
- Benefits Enrollment & Social Services
- Administrative Management
- Marketing & Communications
- Customer Service
- Inventory & Logistics Management
- Event Coordination
- Team Leadership
- Bilingual: Spanish / English
Certification
Hipaa Compliance
Hipaa Cybersecurity
Children Trust Training Compliance
Languages
Spanish
Native or Bilingual
English
Full Professional
Italian
Elementary
Timeline
Benefits Enrollment Specialist
Family Central – Benefits Enrollment Program
04.2020 - 06.2023
Home Visitor
Family Central – Florida HIPPY Program
12.2018 - 04.2019
Assistant Manager & Operations Supervisor
Florida Fuel Marketing – CITGO Service Station
10.2011 - 04.2013
Web Design & Social Media Director
VELTEK
06.2009 - 07.2011
Owner / Marketing & Public Relations Director
G.I.P Ltda. Global de Inversiones Productivas
03.2007 - 02.2009
Marketing Adviser
Velmoda Ltda.
09.2006 - 06.2008
Commercial Manager
Media 7
01.2006 - 12.2006
Marketing Manager
Pix Investment S.A.
01.2006 - 07.2006
Marketing Director & Realtor
American Brokers
01.2005 - 01.2006
Executive Sales Representative
Fábrica Nacional de Ideas
07.2004 - 12.2004
Second Manager
Faconnable Store Colombia
06.2003 - 11.2003
Financial Specialist
Fondo de Inversión para la Paz – Plan Colombia
09.2002 - 03.2003
College Degree - Marketing & Advertising
Politecnico Gran Colombiano
High School -
Colombo Gales School