ANI DEDEYAN
Cranston,RI
Summary
Sales and merchandising leader with 17 years of experience in managing retail accounts and driving omnichannel growth. Expertise in developing data-driven merchandising strategies and optimizing product assortments to enhance market share. Skilled in fostering customer partnerships and collaborating with cross-functional teams to achieve commercial objectives.
Overview
2
2
Languages
21
21
years of professional experience
Work History
Vice President of Sales
DAUPLAISE JEWELRY CO.
New York, NY
03.2025 - Current
- Led assortment planning and commercial strategy for key retail partners, driving revenue growth and enhancing profitability.
- Support strategic customer relationships through collaborative planning and ongoing business development initiatives.
- Partner cross-functionally with product, operations, and marketing teams to align launches, promotions, and merchandising priorities.
- Translated customer insights and sales trends into targeted assortment recommendations, fostering sustained account growth.
- Supported strategic customer relationships through collaborative planning and proactive business development initiatives.
Vice President of Sales & Merchandising
GENNARO, INC.
Cranston, RI
10.2017 - 06.2024
- Managed strategic retail partnerships and served as a primary business contact for key customer accounts, driving long-term relationship growth and account retention.
- Managed strategic retail partnerships as primary contact for key customer accounts, fostering long-term relationship growth and enhancing account retention.
- Built and optimized assortment plans to maximize sell-through, margin, and SKU productivity across wholesale and retail channels.
- Owned end-to-end assortment strategy across multiple product categories, developing seasonal and ongoing ranges aligned to market demand, customer trends, and sales forecasts.
- Led cross-functional collaboration across merchandising, sales, design, operations, and overseas manufacturing teams to ensure on-time delivery and successful product execution.
- Managed and developed merchandising and sales teams of 20+ employees, driving accountability, process consistency, and performance improvement.
- Partnered with operations and supply chain teams on forecasting, allocation, replenishment, pricing, and inventory flow strategies.
- Conducted competitive, market, and consumer trend analysis to identify growth opportunities and inform future business planning.
- Championed process improvements, transitioning reporting and planning workflows to support data-driven decision making.
- Traveled extensively to customer headquarters, trade shows, and overseas manufacturing partners to strengthen partnerships and support business initiatives.
Merchandise Manager / Senior Sales Executive
GENNARO, INC.
Cranston, RI
12.2014 - 10.2017
- Developed optimal product assortments by analyzing weekly sales performance, SKU productivity, and retail trends.
- Collaborated with merchandising teams and retail partners to align assortment depth, visual merchandising, and in-store visibility strategies, enhancing overall product presentation.
- Collaborated closely with merchandising teams and retail partners to align assortment depth, visual merchandising, and in-store visibility strategies.
- Supported forecasting and planning by translating historical sales data into informed assortment and inventory decisions, optimizing stock levels.
- Maintained strong customer relationships through proactive communication and business reviews, leading to tailored strategic recommendations.
Merchant / Sales Executive
GENNARO, INC.
Cranston, RI
03.2009 - 12.2014
- Collaborated with operations and cross-functional teams to optimize pricing, coordinate delivery, and manage product lifecycle.
- Executed assortment and retail merchandising initiatives to meet customer expectations and uphold brand standards.
- Maintained retail relationships through ongoing performance analysis, customer support, and product recommendations.
- Identified new business opportunities through competitive analysis and monitoring of market trends.
Account Manager / Merchandiser
TANYA CREATIONS
East Providence, RI
10.2007 - 03.2009
- Defined assortment direction to align product offerings with customer demand, sales trends, and competitive market insights.
- Evaluated customer sales patterns to inform merchandising strategies, optimize replenishment processes, and guide inventory management.
- Collaborated with sales and design teams to launch products that met evolving customer preferences and market demands.
Key Holder / Sales Associate
SONYA’S BOUTIQUE
Cranston, RI
09.2005 - 10.2007
- Facilitated store operations, executed merchandising strategies, and enhanced customer experience in high-end retail environment.
- Contributed to visual merchandising, maintained inventory control, and provided sales support.
Education
Bachelor of Science - Retail Marketing & Management
JOHNSON & WALES UNIVERSITY
Providence, RISkills
- Key Account Management
- Strategic Retail Partnerships
- Category & Business Development
- Omnichannel strategy
- Sales forecasting
- Range planning
- SKU performance analysis
- Retail execution
- Product launch planning
- Data-Driven Decision Making
- Process improvement
- Team leadership
- Negotiation skills
- Inventory collaboration
- Microsoft Excel
- Consumer insights
LANGUAGES
English (Native/Bilingual)
Armenian (Native/Bilingual)
VOLUNTEER LEADERSHIP
Homenetmen Organization, Event & Community Support
Personal Information
Title: KEY ACCOUNT MANAGEMENT | SALES, PLANNING & MERCHANDISING LEADER
Timeline
Vice President of Sales
DAUPLAISE JEWELRY CO.
03.2025 - Current
Vice President of Sales & Merchandising
GENNARO, INC.
10.2017 - 06.2024
Merchandise Manager / Senior Sales Executive
GENNARO, INC.
12.2014 - 10.2017
Merchant / Sales Executive
GENNARO, INC.
03.2009 - 12.2014
Account Manager / Merchandiser
TANYA CREATIONS
10.2007 - 03.2009
Key Holder / Sales Associate
SONYA’S BOUTIQUE
09.2005 - 10.2007
Bachelor of Science - Retail Marketing & Management
JOHNSON & WALES UNIVERSITY