Bradley R. Keirn
Tulsa,OK
Summary
Business development and sales leader with 15+ years of success driving revenue growth, building strategic partnerships, and leading high-performing teams across multiple industries. Proven ability to expand market share, negotiate complex contracts, and deliver efficiencies. Recognized for reducing costs, resolving challenges, and creating sustainable programs that boost profitability.
Sales executive with proven track record in driving revenue growth and developing high-performing teams. Strong focus on collaboration and adaptability, ensuring reliable performance in dynamic environments. Skilled in strategic planning, market analysis, and relationship management, consistently delivering results aligned with organizational goals.
Overview
10
10
years of professional experience
Work History
Vice President of Sales
Sheffield Metals International & New Tech Machinery
Cleveland, OH
12.2022 - Current
- Lead national sales strategy for two complementary brands, driving sustained revenue growth, margin expansion, and market penetration across distribution and commercial channels.
- Delivered approximately 12% revenue growth and 170+ basis points of margin expansion at Sheffield Metals over a three-year period through disciplined pricing execution and improved sales focus.
- Accelerated growth at New Tech Machinery, achieving 40% revenue growth and over 700 basis points of margin improvement driven by expanded distribution partnerships and consistent capture of annual price increases.
- Built and scaled the sales leadership structure, adding National Distribution and National Commercial leadership roles to support long-term growth initiatives.
- Directly manage a national leadership team (6 direct reports) and oversee a broader organization of 20+ sales professionals across multiple territories.
- Restructured approximately half of the sales territories to improve coverage, accountability, and growth alignment; hired and onboarded 8 new account managers.
- Established a 30/60/90 day forecasting cadence, improving pipeline visibility, accountability, and forward-looking decision making.
- Partnered with BI and IT teams to design and implement sales dashboards and CRM reporting, introducing standardized visibility into opportunity pipeline, prospecting activity, and sales execution for the first time.
- Collaborate closely with the President and executive leadership to align pricing strategy, capacity, and sales execution with corporate objectives.
National Account Manager
Sheffield Metals International
Cleveland, OH
03.2021 - 12.2022
- Launched and scaled strategic national distribution partnerships, including onboarding a new distributor that grew from no prior revenue to meaningful contribution within one year.
- Expanded that same distribution relationship into a top-performing partner, achieving nearly 10x growth over three years through joint planning, alignment, and execution.
- Managed complex, multi-location customer relationships while balancing growth objectives with margin discipline.
- Worked cross-functionally with operations and leadership to support customized commercial programs and long-term account retention.
Regional Sales Director / Synthetic Product Manager
Marco Industries
Tulsa, OK
09.2017 - 08.2020
- Led initiative to transform synthetic underlayment product line, optimizing operations by shifting from low-margin buy/resell model to in-house manufacturing.
- Conducted thorough assessments of international manufacturing partners to optimize product quality and secure dependable supply chains.
- Directed strategic initiatives for synthetic underlayment category, emphasizing vendor selection and pricing frameworks.
- Fostered strategic relationships and accelerated sales growth across a multi-state territory in Western U.S. for metal roofing accessories.
- Acted as a technical resource for customers and internal teams, guiding product selection and application processes.
- Assessed market trends and formulated regional sales strategy to elevate revenue outcomes across various territories.
Regional Manager
National Shelter Products, Inc./System Components
Tulsa, OK
09.2015 - 09.2017
- Owned business development and regional performance across a 13-state territory in the central and western U.S., managing growth initiatives across multiple building envelope product lines.
- Drove 163% year-over-year market growth through targeted account development, distributor engagement, and strategic market prioritization.
- Managed regional budgeting, sales planning, and forecasting responsibilities to support sustained expansion.
- Presented technical solutions, proposals, and value-based selling strategies to contractors, distributors, and other key stakeholders to drive product adoption.
Education
MBA -
Oklahoma State University
Stillwater, OK01.2004
Bachelor of Arts - Psychology
Oklahoma State University
Stillwater, OK01.2000
Skills
- Sales Strategy
- Business Development
- Key Account Management
- Revenue and EBITA Growth
- Team Leadership
- Negotiation
- Market Expansion
- Pricing Optimization
- P&L Management
Timeline
Vice President of Sales
Sheffield Metals International & New Tech Machinery
12.2022 - Current
National Account Manager
Sheffield Metals International
03.2021 - 12.2022
Regional Sales Director / Synthetic Product Manager
Marco Industries
09.2017 - 08.2020
Regional Manager
National Shelter Products, Inc./System Components
09.2015 - 09.2017
MBA -
Oklahoma State University
Bachelor of Arts - Psychology
Oklahoma State University