Anissa Rodriguez
Lubbock
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
10
10
years of professional experience
Work History
Brand Manager
Dillard's
Lubbock, TX
10.2021 - Current
- Developed and executed brand strategies to enhance market presence and customer engagement.
- Analyzed consumer insights and market trends to inform product positioning and promotional campaigns.
- Collaborated with other teams to align brand messaging across other counters.
- Managed vendor relationships to oversee product assortment and promotional events within retail locations.
- Led training sessions for staff on brand values, product knowledge, and effective selling techniques.
- Engaged with customers to build rapport and loyalty.
Cashier
Rosa's Cafe & Tortilla Factory
Lubbock, TX
05.2020 - 10.2021
- Helped customers complete purchases, locate items and join reward programs.
- Maintained clean and organized checkout area to enhance customer experience.
- Assisted customers with product inquiries, providing knowledgeable recommendations and address customer concerns.
- Operated cash register for cash and credit card transaction with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Checked personal identifications during alcohol and tobacco sales.
Sales Associate
Epress Factory Outlet
Lubbock, TX
08.2017 - 12.2019
- Delivered exceptional customer service, enhancing client satisfaction and loyalty.
- Assisted in inventory management, ensuring accurate stock levels and timely replenishment.
- Collaborated with team members to optimize sales strategies and improve store performance.
- Trained new associates on product knowledge and effective sales techniques.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Built relationships with customers to encourage repeat business.
Cashier
United Supermarkets
Lubbock, TX
08.2016 - 10.2017
- Processed customer transactions efficiently and accurately using point-of-sale systems.
- Assisted customers with product inquiries, providing knowledgeable recommendations.
- Handled cash management tasks, including balancing registers at shift end.
- Trained new staff on operational procedures and customer service best practices.
- Restocked and organized merchandise in front lanes.
- Worked flexible schedule and extra shifts to meet business needs.
Education
High School Diploma -
Frenship High School
Lubbock, TXSkills
- Sales support
- Promotional planning
- Brand strategy
- Sales strategy
- Sales tracking
- Marketing communications
Timeline
Brand Manager
Dillard's
10.2021 - Current
Cashier
Rosa's Cafe & Tortilla Factory
05.2020 - 10.2021
Sales Associate
Epress Factory Outlet
08.2017 - 12.2019
Cashier
United Supermarkets
08.2016 - 10.2017
High School Diploma -
Frenship High School