Summary
Overview
Work History
Skills
Awards
Timeline
Generic

Anitha Hariharan

Summary

Results-driven strategic technology leader with 20 years of experience in advanced technology and application development. Proven track record in driving digital & AI transformation by building strategic solutions and automating processes to boost efficiency.

Overview

20
20
years of professional experience

Work History

Director, GTM Applications

Airtable
San Francisco, CA
08.2022 - Current
  • Defined and executed multi-year roadmap for Salesforce, CPQ and AI-driven GTM platforms supporting global revenue teams.
  • Implemented scalable Quote-to-Cash ecosystem integrating Salesforce, AWS Marketplace and Billing
  • Evaluated and explored agentic platforms to evolve towards AI-first revenue systems architecture.
  • Designed automation frameworks improving deal velocity and system reliability.
  • Implemented SOX-aligned controls across CRM ensuring audit readiness and financial integrity.
  • Partnered with Finance & Legal to align billing, revenue recognition, and contract workflows with public company reporting standards.
  • Trusted partner to implement business strategy for Sales, Finance, Customer Support , Legal, Data, and Product.
  • Anchored quarter-end revenue support ensuring on time close.
  • Strategic partner to Revenue & Finance Ops, driving a capability-led GTM roadmap that aligns near and long term priorities with overarching business goals.
  • Built high-performing GTM systems team, instilling operational rigor, accountability, and ownership mindset.
  • Elevated BizTech from support function to strategic GTM advisor by increasing system reliability, compliance maturity, and executive trust.
  • Spearheading AI-enabled transformation across Sales and Support ecosystems, embedding conversational AI, taxonomy intelligence, sentiment analysis etc
  • Drove build-vs-buy evaluations, contract negotiations, ROI tracking, and ecosystem optimization.
  • Proven ability to manage multiple projects, with a keen eye for detail.

Senior Manager

Okta
San Francisco, CA
05.2020 - 08.2022
  • Delivered multiple XFN process improvement initiatives across Sales, Revenue and Deal Operations including CPQ redesign for complex non standard use cases.
  • Design and Delivery of MVP solution for M&A Integration

Salesforce Platform Lead

Hitachi Vantara
Santa Clara, CA
04.2014 - 05.2020
  • Lead the transformation from Siebel to Salesforce CRM.

Technical Lead

Infosys Technologies Ltd.
Dallas, TX
06.2006 - 04.2014
  • Transforming customer requirements into strategic solutions.

Skills

  • CPQ & Billing
  • Sales Cloud, Service Cloud
  • Mulesoft, Informatica, Dell Boomi, Workato
  • Census, Hightouch
  • Netsuite and Oracle ERP, Workday Financials

Awards

Recipient of multiple performance awards for thought leadership and values.

Timeline

Director, GTM Applications

Airtable
08.2022 - Current

Senior Manager

Okta
05.2020 - 08.2022

Salesforce Platform Lead

Hitachi Vantara
04.2014 - 05.2020

Technical Lead

Infosys Technologies Ltd.
06.2006 - 04.2014
Anitha Hariharan