Anitha Hariharan
Summary
Results-driven strategic technology leader with 20 years of experience in advanced technology and application development. Proven track record in driving digital & AI transformation by building strategic solutions and automating processes to boost efficiency.
Overview
20
20
years of professional experience
Work History
Director, GTM Applications
Airtable
San Francisco, CA
08.2022 - Current
- Defined and executed multi-year roadmap for Salesforce, CPQ and AI-driven GTM platforms supporting global revenue teams.
- Implemented scalable Quote-to-Cash ecosystem integrating Salesforce, AWS Marketplace and Billing
- Evaluated and explored agentic platforms to evolve towards AI-first revenue systems architecture.
- Designed automation frameworks improving deal velocity and system reliability.
- Implemented SOX-aligned controls across CRM ensuring audit readiness and financial integrity.
- Partnered with Finance & Legal to align billing, revenue recognition, and contract workflows with public company reporting standards.
- Trusted partner to implement business strategy for Sales, Finance, Customer Support , Legal, Data, and Product.
- Anchored quarter-end revenue support ensuring on time close.
- Strategic partner to Revenue & Finance Ops, driving a capability-led GTM roadmap that aligns near and long term priorities with overarching business goals.
- Built high-performing GTM systems team, instilling operational rigor, accountability, and ownership mindset.
- Elevated BizTech from support function to strategic GTM advisor by increasing system reliability, compliance maturity, and executive trust.
- Spearheading AI-enabled transformation across Sales and Support ecosystems, embedding conversational AI, taxonomy intelligence, sentiment analysis etc
- Drove build-vs-buy evaluations, contract negotiations, ROI tracking, and ecosystem optimization.
- Proven ability to manage multiple projects, with a keen eye for detail.
Senior Manager
Okta
San Francisco, CA
05.2020 - 08.2022
- Delivered multiple XFN process improvement initiatives across Sales, Revenue and Deal Operations including CPQ redesign for complex non standard use cases.
- Design and Delivery of MVP solution for M&A Integration
Salesforce Platform Lead
Hitachi Vantara
Santa Clara, CA
04.2014 - 05.2020
- Lead the transformation from Siebel to Salesforce CRM.
Technical Lead
Infosys Technologies Ltd.
Dallas, TX
06.2006 - 04.2014
- Transforming customer requirements into strategic solutions.
Skills
- CPQ & Billing
- Sales Cloud, Service Cloud
- Mulesoft, Informatica, Dell Boomi, Workato
- Census, Hightouch
- Netsuite and Oracle ERP, Workday Financials
Awards
Recipient of multiple performance awards for thought leadership and values.
Timeline
Director, GTM Applications
Airtable
08.2022 - Current
Senior Manager
Okta
05.2020 - 08.2022
Salesforce Platform Lead
Hitachi Vantara
04.2014 - 05.2020
Technical Lead
Infosys Technologies Ltd.
06.2006 - 04.2014