ANKITA BARA
Dubai,UAE
Summary
Employer branding evangelist and community manager at EPAM, specializing in storytelling, branding, and employee advocacy to enhance EPAM's reputation in the tech industry. Over ten years of experience in internal communications and employee engagement within multinational technology organizations in India. Proven ability to create compelling content and manage multiple projects effectively, recognized for exceptional organizational skills. Award-winning professional with a strong track record of delivering engaging communications and campaigns.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Communications Manager
EPAM Systems
02.2021 - Current
- I lead the community-building program for EPAM India, driving talent development and engagement for local and global engineering communities.
- Organize about 100+ events annually, including tech talks, hackathons, conferences, webinars, and town halls
- Leveraging multi-channel communication strategies, I have been driving employee advocacy and culture transformation through videos, events, newsletters, blogs, webinars, podcasts, etc.
- Work closely with executive leadership, ensuring alignment with organizational goals and top-down messaging.
- Partner with industry experts, developer communities, and tech influencers, expanding EPAM’s brand presence in the tech ecosystem as a thought leader.
- Budget for marketing expenses, and report the impact of initiatives.
Marketing Officer
i12WRK
Dubai, UAE
10.2018 - 01.2021
- Promoted app to job seekers and providers, achieving user growth from 33K to 75K in eight months.
- Managed digital presence through SEO and social media, maintaining a 4.9 rating.
- Executed and optimized paid advertising campaigns across Google Adwords, App Store, Facebook, Instagram, LinkedIn, and email.
- Developed creative assets by writing content, designing social media posts, and producing promotional videos.
- Identified new partnership opportunities to enhance market positioning.
- Created analytics reports across platforms to derive key insights for campaign strategy.
- Collaborated with vendors to plan and implement marketing activities.
Internal Communications Analyst
Accenture
Gurgaon, India
05.2017 - 06.2018
- Program managed communications projects to ensure adherence to 'New Applied Now' branding.
- Led campaigns centered on HR and business priorities including innovation, automation, and inclusion.
- Facilitated leadership communication through town halls, webcasts, newsletters, articles, and videos.
- Scaled initiatives to enhance employee engagement and traction across platforms.
Internal Communications Specialist
British Telecom
Gurgaon, India
10.2016 - 04.2017
- Managed editorial and publishing of internal communications channels using CMS tools.
- Collaborated with global and regional Communications teams to plan content pipelines.
Internal Communications Specialist
Cognizant Technology Services
Hyderabad, India
07.2014 - 09.2016
- Drove communication for BPS business through newsletters, updates, dashboards, events, webinars, and Yammer.
- Published content on internal sites and created video materials for diverse employee audiences.
- Provided creative inputs to the design team for collateral production and maintained consistent branding across departments.
- Responsible for Learning & Development communications, I worked to boost training enrollment through creative communication templates.
Communications Executive
UnitedHealth Group
Hyderabad, India
12.2011 - 07.2014
- Planned and executed employee engagement communications for Hyderabad site aligned with organizational goals.
- Managed local campaigns through collaboration with agencies for event execution.
Asst. Marketing Manager
Vasathi Real Estate
Hyderabad, India
11.2010 - 10.2011
- Collaborated with other departments to coordinate branding efforts across the company.
Public Relations Executive
Sampark Ketchum PR
Hyderabad, India
05.2010 - 11.2010
- Organized press interviews with company executives.
- Prepared press releases, media kits, and other materials for distribution.
- Maintained a database of contact information for relevant journalists and influencers.
- Negotiated rates with vendors providing services related to PR activities.
- Coordinated logistics for promotional events such as product launches or trade shows.
Education
MBA - Communications Management
Symbiosis Institute of Media Communication
Pune04.2010
Bachelor of Sociology (Hons.) -
St. Xavier’s College
Kolkata05.2008
Skills
- Content creation and editing
- Employee engagement strategies
- Analytics reporting and insights
- Team collaboration and dynamics
- Budget management and oversight
Event management
- Influencer outreach and partnerships
- Podcast and video production
- Marketing collateral development
- Internal communications and messaging
- Community management and engagement
- Written communication skills
Certification
- Google Garage - Fundamentals of Digital Marketing
- AI for Marketing – LinkedIn Learning
Accomplishments
- Recognized with 'Above & Beyond' award for successfully executing family day event for 6,000 employees with a budget of 1.4CR in INR at UHG
- Created and launched the Podcast channel for the company
- Successfully rolled out Cognizant’s propriety career architecture program - CCA
- Drove 'Innovation' campaign for 28,000 employees of Operations in India business
- Established successful partnerships for i12WRK
References
- Neeru Dhawan, Global Head of Marketing - Government solutions business, Cigna International Markets, UAE
- Rahul Lal, CEO, i12WRK, UAE
Languages
- English, proficient
- Hindi, native
References
References available upon request.
Timeline
Communications Manager
EPAM Systems
02.2021 - Current
Marketing Officer
i12WRK
10.2018 - 01.2021
Internal Communications Analyst
Accenture
05.2017 - 06.2018
Internal Communications Specialist
British Telecom
10.2016 - 04.2017
Internal Communications Specialist
Cognizant Technology Services
07.2014 - 09.2016
Communications Executive
UnitedHealth Group
12.2011 - 07.2014
Asst. Marketing Manager
Vasathi Real Estate
11.2010 - 10.2011
Public Relations Executive
Sampark Ketchum PR
05.2010 - 11.2010
MBA - Communications Management
Symbiosis Institute of Media Communication
Bachelor of Sociology (Hons.) -
St. Xavier’s College
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