Ann Kraus
Tucson,AZ
Summary
Regional marketer and multi-unit leader with proven success in enhancing in-store presentation and promotional strategies across various retail settings. Expertise in leading field teams, executing brand initiatives, and increasing sell-through rates through effective merchandising and storytelling. Strong relationship builder with cross-functional partners, adept at coaching store teams and leveraging performance insights to optimize layouts and campaigns. Committed to applying a consumer-first approach to Visual Merchandising in the US West region.
Overview
3
3
years of professional experience
Work History
Media Account Executive
KOLD 13 News / Gray Media
Tucson, Arizona
07.2025 - Current
- Designed market-facing campaigns aligned with product messaging and visual storytelling across TV and digital channels.
- Collaborated with Marketing, Creative, and Digital Strategy teams to create impactful campaigns driving traffic, awareness, and sales.
- Delivered client presentations and training sessions on campaign plans, performance metrics, and future strategies.
- Managed account portfolios and budgets to ensure on-brand solutions while providing premium consumer experiences.
District Sales Leader
Frito-Lay
Tucson, Arizona
07.2024 - 07.2025
- Oversaw visual presentation and merchandising standards across grocery, convenience, and mass retail stores.
- Directed a team of 15 in executing planograms, floor layouts, and promotional displays according to brand directives.
- Conducted frequent store visits to provide coaching and feedback for consistent brand execution.
- Collaborated with Category and Marketing teams to optimize seasonal displays, achieving 13% sales lift in key categories.
- Developed visual guidelines to assist store teams with program resets and display standards across the region.
Local Store Marketer
Texas Roadhouse
Fort Collins, Colorado
01.2023 - 03.2024
- Achieved 20% growth in new guest traffic through targeted campaigns and events.
- Created visual marketing materials, including posters and digital assets, for product launches.
- Partnered with local businesses to execute co-branded events that increased community visibility.
- Managed local marketing budget, monitoring ROI and reallocating funds to maximize performance.
Education
Bachelor of Science - Business Administration: Marketing
Colorado State University
Fort Collins, COSkills
- Visual merchandising and retail execution
- Multi-store display management
- Planogram development
- Seasonal storytelling strategies
- Training and coaching delivery
- Team leadership and communication
- Project coordination across locations
- Time management in retail environments
- Adobe Photoshop proficiency
- Microsoft 365 applications expertise
- WordPress content management
- Analytical skills and business acumen
- Budget oversight and performance analysis
VISUAL MERCHANDISING & TRAINING HIGHLIGHTS
- Conducted regular market walks across my Frito-Lay territory to review display execution, identify opportunities, and coach teams on standards.
- Supported new store resets and program launches, recommending product placement and hero-product visibility to maximize impact at shelf.
- Created and shared photo-driven execution recaps that highlighted strong examples, opportunities, and clear next steps for teams.
Timeline
Media Account Executive
KOLD 13 News / Gray Media
07.2025 - Current
District Sales Leader
Frito-Lay
07.2024 - 07.2025
Local Store Marketer
Texas Roadhouse
01.2023 - 03.2024
Bachelor of Science - Business Administration: Marketing
Colorado State University