Ann Margaret Scotton
Ocala
Summary
Results-oriented sales director recognized for achieving over $4 million in new business in a two-year period. Skilled in crafting targeted marketing strategies and overseeing key accounts to enhance revenue. Dedicated to fostering strong client relationships and delivering successful advertising initiatives.
Overview
36
36
years of professional experience
Work History
General Manager
O’Connor Equestrian Inc/O’Connor Event Team
Ocala
01.2022 - Current
- Managed operations of large equestrian facility for Olympic equestrians Karen and David O’Connor.
- Developed, trained, marketed, and sold young horses, achieving over $500,000 in sales in 2025.
- Created monthly budgets and managed client billing and collections processes to ensure financial accuracy.
- Assisted area V NAJYRC team training, resulting in gold and silver medals.
- Oversaw renovations and construction of new buildings on the farm, enhancing facilities for equestrian operations.
- Implemented effective nutrition plans to optimize performance of sport horses.
- Executed social media campaigns that increased visibility for sport horse sales and attracted new clients.
Senior National Sales Manager
Coinstar – adPlanet Division
Tampa
01.2022 - 01.2024
- Closed over $2.7 million in new business during 2024, following $1.8 million in 2023.
- Developed and implemented new business initiatives while managing key national accounts for Coinstar’s AdPlanet division.
- Focused on growth of local, regional, and national accounts across sectors including CPG and telecom.
- Managed a team of planners and account managers to deliver integrated marketing campaigns for tier 1 agencies.
- Provided daily campaign optimization and presented detailed monthly performance recaps to clients.
- Developed effective marketing plans for new clients while increasing market share for existing accounts.
- Cultivated strong relationships with brand managers and ad agency buyers, negotiating contracts that aligned with strategic goals.
- Trained team members on sales processes and account management, contributing to a more effective and coordinated team.
Sales Director – Southeast Region
Adomni
Tampa
01.2021 - 01.2022
- Achieved over $1.5 million in sales for new business in 2022 and over $2.3 million in 2023.
- Generated revenue streams, transforming Southeast region from undeveloped territory into a key market.
- Developed and managed key accounts, building strategic relationships to drive growth for adtech programmatic digital OOH DSP startup.
- Managed regional and national accounts with a focus on expanding new business.
- Sold digital platforms including programmatic digital OOH and mobile retargeting successfully.
- Created integrated marketing plans tailored for large regional and national clients.
- Oversaw planners and account managers, delivering effective PDOOH campaigns with detailed performance recaps.
- Established strong relationships with clients and agencies, negotiating rates and media campaigns.
Senior Account Executive
Beasley Media Group
Tampa
01.2017 - 01.2021
- Achieved title of top new business account executive companywide in 2020 and 2021.
- Exceeded budget by 146% in 2020 and 129% in 2021.
- Generated over $2 million in new business for seven top-rated radio stations from 2018 to 2021.
- Sold more than $1.5 million in OTT streaming TV ads from 2019 to 2021.
- Secured $140,000 in sponsorships from liquor and automotive sectors in 2019 and 2021.
- Managed key accounts for seven top-rated radio stations, developing integrated marketing plans that enhanced client engagement.
- Developed new business through strategic management of local, regional, and national accounts, driving revenue growth.
Senior Account Executive/Manager - Automotive
Traffic Advertising
Palm Harbor
01.2017 - 12.2017
- Managed over $1,000,000 monthly marketing budgets for multiple dealer groups.
- Acquired new business and managed key accounts, driving growth in automotive traffic advertising.
- Increased local VW dealership market share by 12 percent.
- Established integrated marketing plans for new and existing clients, including largest Hyundai dealership in U.S.
- Created monthly budgets and executed strategies across radio, television, digital, print, and direct mail to optimize campaign effectiveness.
- Oversaw team of marketing coordinators and graphic designers, ensuring timely completion of projects and adherence to client deadlines.
- Developed partnership between Garvey Auto Group and Adirondack Thunder for successful marketing campaign.
- Developed digital marketing platforms focusing on SEO, SEM, ROI, OTT, pre-roll, and retargeting.
Senior Account Executive
WJXT News 4 Jax TV - Graham Media Group
Jacksonville
01.2015 - 01.2017
- Achieved over $650,000 in new business sales during 2016 and 2017.
- Closed Awesome Nissan as a key sponsor, generating over $250,000 annually.
- Upsold Vystar Credit Union by 20% on an existing $180,000 sponsorship.
- Prospected and secured large station sponsorships, contributing to revenue growth for new and existing clients.
- Secured Turner Pest Control for a $30,000 sponsorship in 2016 and 2017.
- Managed local, regional, and national accounts, focusing on generating new business opportunities.
- Developed integrated marketing strategies that increased market share for client brands.
- Cultivated strong relationships with clients and negotiated favorable advertising rates.
Senior Account Executive
iHeartMedia
Jacksonville
01.2014 - 01.2015
- Acquired new business and managed key accounts for seven top-rated radio stations, fostering strong relationships that enhanced client loyalty.
- Secured $20,000 in new revenue through Hellmann’s Mayonnaise live stream promotion with WQIK talent, driving engagement and brand visibility.
- Achieved over $60,000 in MetroPCS event sponsorship for 2015.
- Recognized as top new business biller at iHeartMedia for first quarter 2015.
- Consistently exceeded sales goals and won multiple sales contests throughout the year.
- Sold large event sponsorships and digital platforms, generating revenue while optimizing resource allocation and maximizing client exposure.
- Managed regional and national accounts with a focus on identifying new business opportunities.
Senior Account Executive/Station Manager
Empire Broadcasting
Annapolis
01.2010 - 01.2014
- Increased billing by 300% within 90 days and promoted to station manager for AAA radio station WYRE.
- Achieved top biller status within 60 days, maintaining leadership from 2011 to 2013.
- Consistently exceeded sales goals, securing multiple sales contest wins.
- Fostered relationships with local, regional, and national accounts, driving business development.
- Developed integrated marketing plans for new clients, boosting market share of existing accounts.
- Sold digital platforms for WRNR.com, delivering diverse digital advertising solutions.
- Managed staff while overseeing budgeting, forecasting, and hiring for sales team.
Regional Account Manager/Sales Manager
Builders Design
Gaithersburg
01.2004 - 01.2008
- Achieved over $3 million in annual sales, generating $800,000 in new business revenue with Prospect Homes.
- Negotiated multi-year exclusive contracts totaling $2.5 million with Ryan Homes and Ryland Homes.
- Managed key accounts at C-level, developing and executing regional and national business strategies to drive growth.
- Recognized as top new business salesperson for three consecutive years from 2006 to 2008.
- Consistently met sales goals from 2005 to 2008, focusing on home builders in MD, DC, and VA.
- Cultivated strong client relationships in competitive markets, leading expansion into new territories and increasing market share.
- Led sales and design teams on projects on large-scale projects for national interior design firm.
- Directed design teams on high-impact client projects, ensuring quality deliverables met client expectations and timelines.
Senior Account Executive
01.1991 - 01.2003
- Secured $1.5 million in new business through sponsorships for events including smooth jazz festival.
- Closed $50,000 sponsorship deal with Hong Kong tourism for LA Opera promotion.
- Facilitated $25,000 co-promotion of 'Shrek 3' ticket giveaway with Heinz Frozen Food and Albertsons.
- Partnered with regional and national clients on sponsorships for various station events.
- Exceeded all sales goals through strategic digital advertising and media buys.
- Increased Heinz Frozen Food sales by 35% during promotional campaigns.
- Delivered digital advertising solutions that enhanced media buy effectiveness.
- Managed key accounts for local, regional, and national advertisers and agencies to drive revenue growth.
Equestrian Sponsorship Sales
Blenheim-Equisports
San Diego
01.1996 - 01.2002
- Acquired 100% of new accounts for horse show sponsorship sales, expanding overall sponsorship base.
- Secured $50,000 annual sponsorship from Ford Corporate for USEF-rated events.
- Generated $50,000 annual sponsorship from Delta Airlines for Del Mar Horsepark shows.
- Secured $25,000 annual sponsorship from Ralph’s Grocery Store for Oaks San Juan Capistrano shows, increasing event funding.
- Achieved $25,000 annual sponsorship from Cosequin for equestrian events.
- Secured $10,000 annual sponsorship from Mary’s Tack & Feed, enhancing event offerings and sponsor visibility.
- Managed VIP hospitality tent to elevate sponsor experience and engagement.
Education
Bachelors - Accounting
University of Arizona
01-1990
Skills
- Business development
- Integrated marketing strategies
- Event sponsorship and promotion
- Consultative selling
- Programmatic advertising
- Google Ads certification
- AI certification
- Salesforce CRM
- Microsoft Office suite
- PowerPoint presentations
- ACT software proficiency
- Efficio experience
- Zoho applications
- WideOrbit knowledge
- Strata knowledge
- Tapscan expertise
Timeline
General Manager
O’Connor Equestrian Inc/O’Connor Event Team
01.2022 - Current
Senior National Sales Manager
Coinstar – adPlanet Division
01.2022 - 01.2024
Sales Director – Southeast Region
Adomni
01.2021 - 01.2022
Senior Account Executive
Beasley Media Group
01.2017 - 01.2021
Senior Account Executive/Manager - Automotive
Traffic Advertising
01.2017 - 12.2017
Senior Account Executive
WJXT News 4 Jax TV - Graham Media Group
01.2015 - 01.2017
Senior Account Executive
iHeartMedia
01.2014 - 01.2015
Senior Account Executive/Station Manager
Empire Broadcasting
01.2010 - 01.2014
Regional Account Manager/Sales Manager
Builders Design
01.2004 - 01.2008
Equestrian Sponsorship Sales
Blenheim-Equisports
01.1996 - 01.2002
Senior Account Executive
01.1991 - 01.2003
Bachelors - Accounting
University of Arizona