Anna Emerson

• Founding member of Pacific University’s first student-led marketing agency, launching brand, partnership strategy, and external outreach efforts to establish a strong organizational presence
• Cultivated and nurtured relationships with local businesses, nonprofits, sponsors, and alumni to generate client opportunities, mentorship pathways, and career pipelines for students
• Led community engagement initiatives including networking events and the Marketing for Growth Seminar to increase agency visibility and business participation
• Established systems for client onboarding, alumni engagement, and sustainable external partnership growth

Managed and mentored 7 executive board members, promoting collaboration and professional development.

• Coordinated marketing events, workshops, and guest speaker sessions to improve member learning and networking opportunities.
• Fostered partnerships with local organizations to expand outreach and service opportunities.
• Led initiatives that increased student engagement and strengthened community involvement.

• Managed logistics for on-campus marketing events, resulting in high attendance and successful execution.
• Developed engaging content for social media, newsletters, and promotional materials.
• Collaborated with faculty and departments to promote events and programs effectively.
• Collaborated with faculty and departments to promote events and programs effectively.

• Supported development of corporate communication strategies for internal and external stakeholders, enhancing information flow.
• Conducted market research to inform project initiatives and highlight key industry trends.
• Collaborated with community members to promote local initiatives and strengthen community relations.

• Conducted SWOT analyses to identify growth opportunities and developed strategies to address performance gaps.
• Monitored campaigns and tracked metrics, delivering reports that aligned with client goals and informed strategic decisions.
• Evaluated websites and social media platforms for compliance and effectiveness, ensuring alignment with client standards.

• Guided customers in selecting paint colors and materials to enhance their project outcomes.
• Processed customer transactions using point-of-sale system to ensure smooth and efficient checkout experience.
• Managed store inventory through restocking shelves and organizing products to ensure optimal availability.