Ashley Rodriguez
Houston,TX
Summary
Results-driven Business Development and Events Professional experienced in managing strategic partnerships and corporate events. Delivered revenue-generating opportunities through effective negotiation of sponsorship packages and successful coordination of high-profile events. Focused on enhancing visibility and engagement by building strong relationships with industry associations and collaborating across departments.
Overview
9
9
years of professional experience
Work History
Industry Partnerships & Associations / External Events Manager
Alliant
Houston, Texas
06.2021 - Current
- Identify, evaluate, and manage strategic industry conferences, associations, and partnerships that create business development opportunities.
- Negotiate sponsorship packages, speaking engagements, exhibit booths, and partnership agreements to maximize the organization's visibility.
- Managed pre-conference sponsorships by developing attendee intelligence, identifying target decision-makers, and creating lead-generation strategies to drive engagement.
- Led sponsorship evaluations to assess investment levels, attendee demographics, branding opportunities, and ROI for visibility enhancement.
- Build and maintain strong relationships with industry associations, vendors, and strategic partners.
- Coordinate conference speakers from a Strategic Advisory board full of former policymakers, IRS commissioners, and industry leaders.
- Direct all conference logistics including registrations, hotel accommodations, exhibit planning, booth coordination, shipping, and marketing collateral.
- Collaborated with marketing, sales, communications, and executive leadership to align events with company growth initiatives.
- Managed comprehensive event calendars and timelines by organizing run-of-show documents for Alliant programs.
Strategic Communications & Philanthropy
Alliant
Houston, Texas
01.2022 - 01.2023
- Planned corporate communications initiatives and community engagement programs to strengthen stakeholder relationships.
- Coordinated philanthropic events and employee volunteer initiatives to enhance community involvement and employee engagement.
- Supported executive communications and internal messaging projects to ensure clarity and alignment in organizational messaging.
- Ensured smooth daily operations accurately and efficiently.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
Office Services Management
Alliant
06.2021 - 01.2022
- Oversaw daily office operations and provided administrative support across multiple departments.
- Managed vendor relationships, facility needs, office services, and internal operational processes.
- Managed daily office operations and administrative support for multiple departments.
- Improved workflow efficiency through process improvements and organization.
- Facilitated vendor services for facilities, copiers, and office equipment to ensure seamless operations.
- Scheduled office maintenance requests and followed up on service issues.
Accounts Receivable Clerk
Legacy Ford
Rosenberg, Texas
02.2020 - 06.2021
- Managed cash flow reporting, processed daily cash and credit card transactions to ensure accurate financial tracking.
- Managed vendor invoices to ensure accurate and timely processing for payments., reconciling accounts payable to maintain timely payments and vendor relationships.
- Processed vendor invoices and reconciled accounts payable.
- Monitored billing issues and resolved discrepancies with vendors and clients to enhance accuracy and satisfaction.
Administrative Assistant
Legacy Ford
Rosenberg, TX
02.2018 - 01.2020
- Supported executive leadership with administrative operations and special projects.
- Coordinated meetings, calendars, and video systems to ensure efficient scheduling and communication.
- Organized meetings and managed calendars to enhance team collaboration.
- Managed incoming mail, phone, and fax communications at the front desk.
- Answered phones and greeted guests at Legacy Ford front desk. Providing a welcoming first impression and assisting with inquiries.
- Processed mail, phone, and fax inquiries to maintain an effective communication flow.
- Provided friendly assistance by answering calls and greeting visitors at Legacy Ford.
- Ensured compliance with confidentiality and document retention standards.
- Entered customer records into dealership systems with accurate detail
Education
Associate of Business Administration -
San Jacinto College
Houston, TexasSkills
- Strategic Partnerships; Business Development; Conference Coordination; Sponsorship Negotiation; Relationship Management; Sales Strategy; Marketing Coordination; Project Management; Executive Communication; Vendor Management; Budget Management; Office software; CRM management; Process Improvement; Cross-functional teamwork; Problem Solving
- SalesForce proficiency; Project Coordination; CRM & Lead Tracking; Budget management; Vendor Relations; Event Management Platforms; Marketing Coordination; Reporting & Analytics
- Reporting & Analytics
- Executive Communication
- Problem Solving
- Office software
- Lead generation
- Sponsorship management
- Strategic Alliances
Personal Information
Title: BUSINESS DEVELOPMENT & EVENTS PROFESSIONAL
PROFESSIONAL HIGHLIGHTS
Title: BUSINESS DEVELOPMENT & EVENTS PROFESSIONAL
Timeline
Strategic Communications & Philanthropy
Alliant
01.2022 - 01.2023
Industry Partnerships & Associations / External Events Manager
Alliant
06.2021 - Current
Office Services Management
Alliant
06.2021 - 01.2022
Accounts Receivable Clerk
Legacy Ford
02.2020 - 06.2021
Administrative Assistant
Legacy Ford
02.2018 - 01.2020
Associate of Business Administration -
San Jacinto College