ANNE MURPHY
Valley City,Ohio
Summary
Dynamic Regional Sales Director recognized for consistently achieving record-breaking revenue and profit growth. Expertise in strategic and tactical planning, with a strong focus on new business development and team building, drives exceptional results. Outstanding communication and organizational skills foster a collaborative environment that inspires teams to excel. Proven leader combines approachability with a results-oriented mindset to cultivate lasting relationships.
Overview
15
15
years of professional experience
Work History
Regional Sales Director
O'Neill Healthcare, Independent & Assisted Living, and Memory Care
All Six O'Neill Facilities
01.2022 - Current
- Executed a regional sales and marketing plan, boosting occupancy rates from 21% to 92% and exceeding sales goals by 177%.
- Managed 4 marketing staff to implement sales growth, resulting in a 30% increase in deposits.
- Oversaw digital marketing initiatives, boosting campaign engagement rates by 25% across all platforms.
- Collaborated with hospital case workers and discharge planners to streamline 300+ resident transitions, enhancing community representation.
- Facilitated over 500 tours and follow-ups, leading to a 75% conversion rate of prospective residents.
- Streamlined sales tracking processes through CRM reports, increasing operational efficiency by 25% and enabling timely decision-making.
- Developed visually striking showcase apartments, enhancing sensory appeal and contributing to a 25% increase in sales inquiries.
Director of Sales & Marketing
Wesleyan Village and Meadows, Independent & Assisted Living, and Memory Care
Elyria, Ohio
01.2019 - 01.2022
- Executed a regional sales and marketing plan, boosting occupancy rates from 56% to 98% and exceeding sales goals by 43%.
- Hire, manage, mold, direct, train and support (3 staff) marketing teams in growing, exceeding and maintaining census/occupancy levels.
- Development of annual campus marketing/sales plans, incentives and budgets.
- Research and identify strategic & competitive opportunities/changes in market.
- Digital marketing: review and analyze market data and reporting, Google analytics.
Director of Sales and Membership
Arcis Golf, Weymouth & Fox Meadow Country Clubs
Medina, Ohio
01.2015 - 01.2019
- Increased country club and golf member enrollment by 400%, boosting total members from 120 to 502 within 3 years.
- Reduced the attrition rate to 5%.
- Managed social media, website, print advertising, collateral materials, email campaigns; highlight amenities and feature/benefits property tours.
Director of Marketing & Public Relations
Medina County Government
Medina, Ohio
01.2012 - 01.2015
- Transformed a political office into a recognizable brand, resulting in a 100% increase in press releases and 30 new community programs.
- Facilitated communication with five local chambers of commerce, enhancing economic partnerships by 30% and increasing resource sharing efficiency.
Hospice Liaison
Senior Independence
Akron, OH
01.2011 - 01.2012
- Implemented targeted outreach strategies that boosted hospice referrals by 50%, enhancing patient care access.
Education
Certified Dementia & Motessori Practitioner -
ICCDP
Sales Training and Leadership Certification - undefined
LCS EXCELL
Bachelor of Science - Business Administration
Bowling Green State University
Real Estate Licensure - Real Estate
Cuyahoga Community College
Cleveland, Ohio, OH06-2026
Skills
- Servant Leadership
- Passion to Improve the Lives of Others
- Strategic Business Development
- Strong written and verbal communication
- Strong Work Ethic, Integrity, Entrepreneurial Spirit
- Dedicated to Lifelong Learning
- Market Analysis and Goal Setting
- Digital Marketing and Collateral Development
Timeline
Regional Sales Director
O'Neill Healthcare, Independent & Assisted Living, and Memory Care
01.2022 - Current
Director of Sales & Marketing
Wesleyan Village and Meadows, Independent & Assisted Living, and Memory Care
01.2019 - 01.2022
Director of Sales and Membership
Arcis Golf, Weymouth & Fox Meadow Country Clubs
01.2015 - 01.2019
Director of Marketing & Public Relations
Medina County Government
01.2012 - 01.2015
Hospice Liaison
Senior Independence
01.2011 - 01.2012
Sales Training and Leadership Certification - undefined
LCS EXCELL
Bachelor of Science - Business Administration
Bowling Green State University
Certified Dementia & Motessori Practitioner -
ICCDP
Real Estate Licensure - Real Estate
Cuyahoga Community College