Arts and Music
Travel
Gardening
Anne Renquist
Portsmouth,New Hampshire
Summary
Dynamic and deeply curious Senior Qualitative Strategist with over two decades of expertise uncovering deep human insights and translating them into actionable, high-level business strategies. Proven track record of leading complex research projects, driving business development, and partnering with global teams and Fortune 100 clients to deliver compelling, narrative-driven results. Expert moderator across diverse digital and traditional methodologies, specialized in transforming raw qualitative data into critical strategic recommendations that solve complex business questions.
Overview
2027
2027
years of professional experience
Work History
Sr. Qualitative Strategist
Ipsos
Portsmouth, NH (Remote)
2018 - Current
- Strategic Insights: Deliver high-level strategic insights and compelling narratives that directly address critical business objectives and provide senior stakeholders with actionable recommendations.
- Methodology Innovation: Design robust, creative qualitative approaches and sampling plans, utilizing advanced methodologies including focus groups, IDIs, asynchronous communities, digital and mobile ethnography, in-homes and shop-alongs.
- Cross-Functional Partnership: Collaborate with specialized Ipsos Service lines (Market Strategy & Understanding, Innovation, Brand Health, CX, Behavioral Science) to synthesize data into holistic, multi-dimensional insights.
- Global Project Ownership: Direct the execution of international qualitative projects on behalf of global Ipsos partners (including the UK, Spain, Germany, China and Japan), managing timelines, recruitment and fieldwork.
- Client & Business Development: Partner with Account Services and team leads on client relationship management and business development initiatives for Fortune 100 companies across media & entertainment, e-commerce, telecom, tech, finance and CPG.
- Audience Expertise: Engage diverse respondent cohorts ranging from Gen Z to High-Net-Worth consumers to C-level executives, financial advisors and Small Business owners.
Qualitative Research Director
Chadwick Martin Bailey
Boston, MA
2008 - 2018
- End-to-End Research Execution: Served as the primary in-house qualitative practitioner leading research design, discussion guide development, moderating and analysis for a premier portfolio of Fortune 100 clients.
- Account & Team Leadership: Directed all qualitative research and led client relations for Synchrony Financial - one of the firm's largest key accounts - while managing direct reports, onboarding vendors / contractors and building an internal qualitative documentation library (methodology descriptions, case studies, guidelines, proposal library, etc.)
- Business Development: Drove revenue growth by collaborating with practice leaders to author compelling proposals that aligned with tailored research methodologies with client business objectives and budgets.
President
4C Research & Consulting
Madbury, NH
2004 - 2008
- End-to-End Research Consultancy: Founded and managed all operations of a marketing research consultancy, partnering directly with clients and full-service firms to fully execute qualitative projects from initial study design through final reporting and presentation across the financial services, media, tech, and healthcare sectors.
Consultant
The Taylor Research & Consulting Group
Portsmouth, NH
1995 - 2004
- Research Execution & Project Management: Moderated focus groups and IDIs; managed research lifecycles, overseeing recruitment, discussion guide development, data analysis and reporting for clients in telecommunications, financial services, healthcare, media and entertainment and CPG.
Education
Bachelor of Arts - Communications / Journalism Concentration
St. Thomas Aquinas College
Sparkill, NYCore Skills
- Research Design: Product and Service Development, Brand Messaging, Positioning, Value Proposition, Advertising Effectiveness, Customer Experience, User Experience, Persona Development.
- Methodologies: Focus Groups, In-Depth Interviews (IDIs), Asynchronous Communities and Discussions, Digital and Mobile Ethnography, Intercepts, In-Homes and Shop-alongs.
Thought Leadership & Industry Engagement
- Professional Certification: RIVA-trained Moderator.
- Industry Leadership: Former Co-Chair for the New England Chapter of the Qualitative Research Consultants Association (QRCA); featured speaker at QRCA national conferences.
- Academic Engagement: Guest lecturer at Suffolk University, Sawyer Business School.
Interests
Timeline
Sr. Qualitative Strategist
Ipsos
2018 - Current
Qualitative Research Director
Chadwick Martin Bailey
2008 - 2018
President
4C Research & Consulting
2004 - 2008
Consultant
The Taylor Research & Consulting Group
1995 - 2004
Bachelor of Arts - Communications / Journalism Concentration
St. Thomas Aquinas College