Anne Saffi
Rancho Cucamonga,CA
Summary
CRM & Process Improvement Specialist with nearly a decade at Sumitomo Rubber North America (Falken Tire). Skilled in Salesforce administration, automation, and reporting, with strong foundations in Oracle and eCommerce order systems. Proven ability to streamline workflows, strengthen dealer engagement, and deliver customer-focused solutions that drive efficiency and growth.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work History
Brand Field Development Specialist
Sumitomo Rubber North America
04.2022 - Current
- Supported Salesforce CRM for 100+ field reps/managers, improving dealer engagement and performance tracking.
- Built 20+ dashboards/reports to monitor KPIs, sales, and campaign outcomes.
- Configured automations (rules, workflows, layouts) reducing manual work by 30%.
- Partnered across Sales, Credit & Marketing to integrate 5+ platforms, ensuring accurate data flow.
- Led migration of 50,000+ records with cleansing and mapping for dealer data integrity.
Account Specialist
Sumitomo Rubber North America
11.2016 - 04.2022
- Managed 50+ dealer accounts, processing high-volume orders through Oracle and eCommerce systems with 95%+ accuracy.
- Partnered with sales team to resolve escalations and provide real-time account support.
- Developed standardized order and reporting processes that cut duplicate work by 15%.
- Monitored account activity and ensured compliance with credit and shipping policies.
Customer Service Representative
Sumitomo Rubber North America
06.2016 - 11.2016
- Handled 60+ daily inquiries on product, billing, and orders using Oracle and eCommerce portals.
- Streamlined order management workflows, reducing resolution time by 20%.
- Ensured accurate data entry across hundreds of dealer records, maintaining account history.
- Promoted to Account Specialist within 5 months for performance excellence.
Education
Bachelor of Arts - Liberal Arts And Sciences
California State University, San Bernardino
San Bernardino, CA 09.2012 - 06.2014
Skills
- Salesforce Administration
- Data Analysis
- Workflow Automation
- Project Management
- Microsoft Excel
- Oracle Order Management
- eCommerce Platforms
- MicroStrategy
- Customer Relationship Management
- Training & User Enablement
- Process Improvement
Company Profile
- Sumitomo Rubber North America (SRNA) is the U.S. subsidiary of global tire leader Sumitomo Rubber Industries, Ltd. Headquartered in Rancho Cucamonga, CA, SRNA manages sales, marketing, and distribution of the Falken and Dunlop brands across the U.S., Canada, Mexico, and the Caribbean. The company is recognized for innovation in passenger, light truck, and commercial tire technology, as well as its strong dealer network and presence in motorsports.
Timeline
Brand Field Development Specialist
Sumitomo Rubber North America
04.2022 - Current
Account Specialist
Sumitomo Rubber North America
11.2016 - 04.2022
Customer Service Representative
Sumitomo Rubber North America
06.2016 - 11.2016
Bachelor of Arts - Liberal Arts And Sciences
California State University, San Bernardino
09.2012 - 06.2014