Annie Banks Johnson
Bridgeton,NJ
Summary
Accomplished Director of Sales and Marketing with strong skills in market analysis and strategic planning. Focused on optimizing service offerings and driving community engagement to enhance brand presence and customer loyalty.
Overview
2
2
years of professional experience
Work History
Director of Sales and Marketing
Comfort Inn & Suites Wilmington/Newark
Newark, DE
02.2024 - Current
- Analyzed market trends to identify new business opportunities and optimize service offerings.
- Trained and mentored sales team members to improve performance and customer engagement skills.
- Implemented customer feedback mechanisms to enhance guest satisfaction and loyalty programs.
- Managed budget allocations for promotional activities, ensuring cost-effective spending and ROI tracking.
- Established partnerships with local businesses to drive referrals and enhance community presence.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
Education
High School Diploma -
Park Bible Academy
PennsvilleSkills
- Pricing strategy
- Sales presentations
- Key account management
- Competitor analysis
- Sales performance
- Marketing analytics
- Competitive analysis
- Strategic planning
- Review of contracts
- Networking events
- Customer service
- Sales reporting
- National account management
- Price structuring
- Budgeting and expenditures
Timeline
Director of Sales and Marketing
Comfort Inn & Suites Wilmington/Newark
02.2024 - Current
High School Diploma -
Park Bible Academy