ANNIE GONZALES

• Drove sales enablement and account management for West Coast team, supporting revenue growth and developing strategic client solutions for live sports media and sponsorship opportunities.
• Support a five-person West Coast sales team responsible for $15M+ in annual revenue targets while managing multiple client priorities and quick-turn opportunities simultaneously.
• Own the proposal and RFP process from brief through delivery, developing customized media strategies aligned with client objectives, target audiences, markets, budgets, and campaign goals.
• Created client-facing presentations, QBRs, case studies, and strategic sales materials that translated complex information and insights into compelling recommendations.

• Collaborated with Sales, Marketing, Design, Operations, and Finance to develop and implement client solutions, ensuring seamless project delivery.
• Utilized audience research and consumer insights, including MRI-Simmons and Nielsen Scarborough, to pinpoint audience opportunities and enhance data-driven media recommendations.
• Managed end-to-end proposal and RFP process, aligning client objectives with tailored media recommendations for live sports and sponsorship opportunities.

• Managed day-to-day advertiser relationships and campaign execution, serving as a key point of contact across client accounts and internal teams.
• Partnered with Sales and Account Management to support campaign strategy, identify opportunities, and strengthen long-term advertiser relationships.
• Analyzed campaign performance and developed post-campaign recaps, translating results into actionable insights, optimizations, and recommendations for clients.
• Served as a Salesforce subject matter expert, supporting internal teams with platform processes, reporting, and workflow improvements.

• Managed campaign setup, performance, and deliverables, proactively resolving issues to ensure successful execution and client satisfaction.
• Partnered cross-functionally with Sales, Account Management, and internal teams to keep campaigns on track and aligned with client objectives.

Awards: Revenue Operations Award (2023) | Revenue Operations Rockstar Award (2021)