ANTHONY CRUZ
Rancho Cordova,CA
Summary
Results-oriented Regional/Territory Sales Manager with high energy levels and passion for customer service and sales. Polished in increasing sales volume by developing business opportunities and implementing effective sales programs. Critical thinker possessing first-rate multitasking, problem-solving and communication skills.
Overview
11
11
years of professional experience
Work History
Territory Sales Manager
Victor Medical Company/Midwest Vet Supply
02.2016 - Current
- Increased annual territory revenue from $1.7M (2016) to $10.6M (2024) through new account acquisition, upselling, and strategic business partnerships
- Developed and maintained strong relationships with key accounts, vendors, and referral networks to maximize business growth
- Utilized a consultative approach to understand client needs and provide tailored solutions, improving customer retention and satisfaction
- Consistently exceeded sales targets and contributed to overall company revenue growth
Regional Sales Manager
Nutramax Labs
10.2013 - 02.2016
- Grew sales through strategic expansion within existing accounts and development of new business opportunities across a large territory
- Managed relationships with over 50 distributor representatives and 1500+ accounts, consistently hitting growth targets
- Delivered 60 technical presentations annually, helping to drive product knowledge and increase sales across veterinary clinics
Education
Bachelor of Science - Business Communication
Arizona State University
Tempe, AZ12.2024
Skills
- Relationship Selling & Account Management
- Consultative Sales & Negotiation
- New Business Development & Lead Generation
- Sales Training & Team Leadership
- Product Placement & Market Penetration
- Client Retention & Customer Service Excellence
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
- Data-Driven Decision Making & Reporting
Accomplishments
- Presidents Club Winner, 2017-2024, Recognized for consistently exceeding sales goals and driving exceptional revenue growth.
- Rookie of the Year, 2014, Nutramax Labs, Awarded for outstanding performance during the first year as a Territory Sales Manager.
- Sales Rep of the Year, 2012, Southern Wine & Spirits, Recognized for outstanding sales achievements across multiple product portfolios.
Timeline
Territory Sales Manager
Victor Medical Company/Midwest Vet Supply
02.2016 - Current
Regional Sales Manager
Nutramax Labs
10.2013 - 02.2016
Bachelor of Science - Business Communication
Arizona State University
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