Anthony Paul Nicastro
Bethesda,MD
Summary
Utilize multi-location global leadership expertise to maximize guest experience, wellness awareness and spa culture while inspiring innovation and profits throughout the spa industry.
Overview
22
22
years of professional experience
Work History
Senior Global Manager, Spa & Fitness
Marriott International
Bethesda, MD
02.2017 - Current
- Global leadership for growth and structure of hospitality trailblazer, managing over 500 spas with revenues increased to approximately $500 million
- Facilitate procedures and communications for smooth transition of Starwood to Marriott merger
- Concept work for luxury brands e.g. W Hotels, The Luxury Collection, The Ritz Carlton, and St. Regis
- Launch new spas and on-site openings domestic and international
- Global support and structure for brand standards to support international guidelines and audits
- Innovation of wellness projects, including brand fitness strategy, landscape, and design; retreat programs from ideation to onsite execution
- Layout and design of spa and fitness centers for hotels and resorts worldwide
- Organize and conduct operational education conferences for property leaders focusing on revenue growth and talent development resulting in retention
- Nurture and grow vendor relationships for spa and fitness, negotiating MSA and establishing unique individual and global partnerships
- Developing and managing metric driven analytics of global portfolio of spas, focusing on technology innovation. Driving global online booking to surpass $18 million
Director of Spa & Recreation
Westin Kierland Resort and Spa
Scottsdale, AZ
10.2014 - 02.2017
- Executive control of all spa operations, Recreation (FUN) Department operations, Fitness operations, and Retail purchasing
- Engaged all teams through transition of leadership; increased leadership and engagement satisfaction by 25%
- Demonstrate exceptional mastery of profit and loss, creating annual budget, controlling all expense and minimizing risk
- Creative implementation of social media platforms through all mass outlets, promotion and strategic management of sale sites and aggressive local marketing and retention
- Synergistic operational management enabling successful and profitable spa campaigns
- Mentor spa leaders within Starwood as West Coast Spa Champion; assist with task force assignments throughout Starwood Spas to develop vibrant teams that excelled in any circumstances
Director of Spa
Sheraton Grand, Wild Horse Pass
Chandler, AZ
03.2013 - 09.2014
- Governed spa operations: 20 treatment rooms each, including full amenity locker areas, adult pool, full-service spa restaurant, state of the art fitness facility, wellness classes, salon, and watsu pool
- Proficient at creating annual budgets, understanding profit and loss, and contingency planning to control expenses; exceeding YOY revenue growth by 10%
- Excelled in risk-taking management to increase innovative procedures to retain Forbes 4-star rating, and revitalize best practices
- Integrated Native American traditions into spa culture by developing strategic relations with the tribal community
Regional Director, Spa Operations - West
Steiner Leisure - Bliss Remede Mandara Spas
San Francisco, CA
12.2007 - 03.2013
- Directed successful operation of 5 top nationally recognized premiere urban/resort spas and retail brands with over 160 employees
- Generated an intensive P&L control system to manage budgets with revenues exceeding $16 million; staying ahead of forecast and anticipate operational fluctuations
- Consulted with opening teams for successful bliss spa openings globally to ensure innovative and practical design and development
- Creation and management marketing, community outreach, special events and brand awareness
- Executive control of HR processes from hiring, disciplinary action and training all employees; from Spa Director to housekeeper
- Change management leader during Steiner acquisition from Starwood
- Inventory control, monitoring waste, risk management and predicting operational supply needs
- Compliance and maintenance of Arizona, California, Illinois and Texas licensing and operation laws
Assistant Director of Spa Operations
Mii amo, Enchantment Resort
Sedona, AZ
02.2007 - 12.2007
- Inclusive operational management of Travel & Leisure's #1 Destination Spa in the World 2007
- Oversaw 23 treatment rooms for destination spa guests' expectations from arrival to departure
- Creation and leader of 3 -7-night retreats, including special facilitated themed stays with experts from various fields of healing, cultural knowledge, and yoga
- Management of restaurant, front desk, spa services, fitness and rooms; SOP developments and implementation
- Establishing budgets, managing expenses, and forecasting
- Designed and launched new treatments /activities to separate spa from typical experience, entice return and new destination guests
Spa Services and Fitness Director
Centre For Well Being, The Phoenician
Scottsdale, AZ
04.2003 - 02.2007
- Coordinate operational needs of spa services staff in 22,000 sq. ft. spa to meet the needs of guests at a Five Diamond hotel
- Expertise in the development of quality controls, operation policies and procedures for staff and facility
- Develop spa services to meet competitive market needs, train staff on new services and protocols
- Assistant buyer for spa retail shop, merchandising and purchasing of skincare product and fashion apparel
Education
Bachelor of Science - Applied Business Management
Grand Canyon University, Ken Blanchard School of Business
Certificate in Merchandising -
Salt Lake Community College
Skills
- Innovative leadership through development and training
- Embody Five Star service excellence standards
- Successful execution of broad platform spa marketing and promotions
- Experience based menu innovation and development
- Superior interpersonal communication skills
- Strategic Financial Analysis
- Multi-cultural collaborative team builder
- Positive direct interaction and follow-up
- Advanced product knowledge from many leading beauty brands
- Life enthusiast and yoga practitioner
- Administrator level knowledge of Book4time and SpaSoft
Accomplishments
- ISPA Member/Contributor 2004 - current - assisted with Covid-19 re-opening guidelines
- Marriott Spirit to Serve - community volunteer 2016 - present
- Starwood Spa Champion (formerly Starwood Spa Global Council) - West
- Arizona Spa and Wellness Association
- Florida Spa Association
- Chairman of Board Dallas Spa Association 2010, Board member since 2007
- 2010 Board Member ATI Dallas School of Massage Advisory Committee
- Certified Phytomer Business Aesthetic & Massage Intensive Training 2002
- Certified Pevonia Extensive Esthetic and Body Training 2005
- Certified M'lis International Advanced Wellness Consultant Certificate 2002/2003
Timeline
Senior Global Manager, Spa & Fitness
Marriott International
02.2017 - Current
Director of Spa & Recreation
Westin Kierland Resort and Spa
10.2014 - 02.2017
Director of Spa
Sheraton Grand, Wild Horse Pass
03.2013 - 09.2014
Regional Director, Spa Operations - West
Steiner Leisure - Bliss Remede Mandara Spas
12.2007 - 03.2013
Assistant Director of Spa Operations
Mii amo, Enchantment Resort
02.2007 - 12.2007
Spa Services and Fitness Director
Centre For Well Being, The Phoenician
04.2003 - 02.2007
Bachelor of Science - Applied Business Management
Grand Canyon University, Ken Blanchard School of Business
Certificate in Merchandising -
Salt Lake Community College
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