Anthony (Tony) Hornback

Led the buy-sell transition of these two dealerships on a 24-acre campus, overseeing operational, facility, and systems improvements including a new DMS, CRM, and service drive platform. Guided the organization’s evolution from a long-standing family-owned operation to a structured, performance-oriented model, ensuring continuity and effective change management throughout the ownership transition.

Executive Leadership & Operations

• General Manager overseeing two high volume automobile locations with full P&L responsibility across Sales, Commercial Sales, Service, and Parts.
• Led 125+ employees across multi-department operations, driving performance, accountability, and culture.
• Recognized as a Decorated General Manager with operational excellence, leadership and results.

Sales and Revenue Growth

• Delivered sustained year-over-year growth in vehicle sales, service revenue, and parts sales over a 3-year period.
• Implemented data driven sales strategies that increased unit volume and overall dealership profitability.
• Optimized pricing, inventory management, and OEM alignment to improve gross margins and turn rates in new, commercial and pre-owned.
• Strengthened customer acquisition and retention through improved sales processes, service, and customer experience initiatives.

Fixed Operations Excellence

• Expanded service and parts revenue through process improvements, technician productivity gains, and customer retention programs including mobile service.
• Improved service department efficiency, reducing cycle times while increasing RO count, per RO average and CSI.
• Strengthened parts and service operations to support both internal growth, wholesale performance and warranty claims.

People Leadership & Culture

• Built, mentored, and retained high-performing leadership teams across both locations.
• Developed succession plans and promoted internal talent into management roles.
• Fostered a performance driven, accountable culture while maintaining strong employee engagement and aligned with corporate agendas, HR, executive leadership and ownership.

Strategic & Board Leadership

• Appointed member serving on the MHCC College Executive Board, contributing to workforce development, education partnerships, Scholarships and community engagement.
• Elected to serve on NW Ford Advertising Board, collaborating with OEM leadership on regional and national marketing strategy.

Brand Compliance & Reputation

• Acted as a strategic liaison between dealership operations, OEM partners, and community stakeholders.
• Ensured full compliance with OEM standards, regulatory requirements, and brand guidelines.
• Elevated dealership reputation through strong CSI, operational consistency, and community involvement.
• Represented the organization at OEM, civic, and industry events as a senior executive leader.

Led full dealership operations through multiple market cycles, successfully navigating expansion and contraction while maintaining profitability, brand standards, and team stability in Variable and Fixed.

Executive Leadership & Operations

• Drove sustained top sales performance, earning the Acura Precision Team Award 7 times during tenure
• Achieved national recognition for top Customer Satisfaction Index (CSI) performance, positioning dealership as a benchmark for customer experience and retention.
• Elevated dealership ranking from #8 in regional market (2009) to consistent Top 3 finishes in subsequent years
• Executive lead for Acura Gen 3 dealership remodel overseeing the project from concept to completion

Sales and Revenue Growth

• Built and led high-performing sales, service, and management teams through strategic hiring, coaching, and performance management
• Oversaw full financial performance including P&L management, forecasting, expense control, and operational efficiency
• Developed and executed sales, marketing, and inventory strategies aligned with evolving market conditions and OEM initiatives
• Strengthened customer loyalty and brand presence through process improvement, staff development, and customer-first culture
• Maintained strong OEM relationships, ensuring compliance while maximizing dealer programs and performance incentives

Industry Leadership & Governance

• President, Acura Advertising Board – Led regional advertising strategy, budgeting, and media planning to maximize dealer ROI and brand visibility
• Member, Acura National Dealer Council (2 years) – Collaborated with Acura corporate leadership on national initiatives, dealer policies, and product strategy
• Represented dealer interests at the national level, contributing to decisions impacting sales performance, marketing direction, and dealer operations

• Directed all variable operations including new and pre-owned sales, F&I performance, inventory management, and pricing strategy
• Led sales performance through changing market conditions, balancing volume, gross, and turn to maximize profitability
• Consistently achieved or exceeded Acura OEM sales objectives, contributing to regional market share growth
• Improved front end gross and F&I penetration through structured desking, process discipline, and sales manager coaching
• Developed and executed inventory acquisition and aging strategies, optimizing mix, turn, and days’ supply
• Built, trained, and mentored a high performing sales and F&I management team, established sales processes that aligned with advances in our industry.
• Implemented KPI driven sales management for all metrics within the sales and FI process.
• Strengthened customer experience through process alignment between sales and F&I, supporting strong CSI performance
• Collaborated with fixed operations and marketing to drive dealership wide performance and customer retention
• Ensured full compliance with OEM standards, advertising guidelines, and regulatory requirements