Antonio Bernard Williams
Raleigh,NC
Summary
Dynamic sales leader and former NFL athlete with over four years of experience driving business growth, managing high-performing teams, and leading strategic initiatives. Proven success in business development, sales, and operations across the fitness, NASCAR, and corporate sectors. A results-driven professional with a track record of securing multimillion-dollar sponsorships, expanding national brands, and fostering long-term partnerships. Strong leadership skills, honed both on and off the field, with a focus on delivering measurable results and building winning teams.
Overview
9
9
years of professional experience
Work History
Director of Sales
Bucked Up Fitness
08.2024 - Current
- Developed and executed marketing and sales strategies to drive revenue and brand growth, seeing a 200% increase in monthly revenue and consistently exceeding sales targets in new memberships and retail sales
- Expanded presence into high schools across North Carolina, focusing on KPIs such as market penetration, revenue growth, and customer acquisition
- Spearheaded B2B and B2C operations, driving a significant increase in expansion and consistently surpassing sales quotas
Director of Operations
Arch Solutions Inc.
09.2023 - 08.2024
- Led a sales, marketing, and consulting company representing Nestle/Blue Triton Brands, exceeding operational efficiency goals
- Led a team of 10, surpassing sales KPIs by generating over 600 sales within the first 4 weeks
- Achieved $10 million in lifetime value within 4 months by implementing effective B2C and F2F/Telesales customer acquisition strategies, surpassing performance benchmarks
Account Manager
JB Executives
05.2023 - 08.2023
- Managed accounts for approximately 1,000 customers, consistently exceeding client satisfaction KPIs
- Recruited and built two sales teams of 13 members each within 4 months, generating over 2,800 sales and $3.78 million in lifetime value, exceeding sales goals
- Promoted to Position of Director of Operations
CFL Player
BC Lions
02.2023 - 05.2023
- Signed as a free agent in February 2023
NFL Player
Buffalo Bills & New York Giants
01.2020 - 02.2023
- Signed as an unrestricted free agent from the University of North Carolina
- Tied the franchise record for most touchdowns in a game by a rookie free agent
- Won 2 AFC East Championships and made the 53-man active roster with the Giants in 2022
Director of Business Development
FGRAccel (NASCAR)
01.2019 - 02.2023
- Managed marketing and sponsorships for 4 NASCAR drivers, generating over $4 million in sponsorship surplus while exceeding annual growth targets
- Focused on B2B sales and consumer marketing strategies, consistently surpassing KPIs related to sponsorship acquisition, retention, and brand visibility
- Played a key role in securing long-term partnerships, ensuring consistent revenue growth and a high return on investment
- Operated with Bucked Up, Market Clothing, G-Coin, Gtechniq North America, Wawa
Student Athlete
University of North Carolina
03.2018 - 01.2020
- Voted Team Captain and led the team in rushing touchdowns in 2019
- Received ACC Honors twice
Student Athlete
The Ohio State University
01.2016 - 03.2018
- Started as a true freshman on special teams during the College Football Playoff
- Voted unit leader by peers and coaching staff
Education
Bachelor of Arts - Psychology
University of North Carolina at Chapel Hill
01.2020
Some College (No Degree) - Psychology and Cognitive Neuroscience
The Ohio State University
Skills
- Sales Strategy Development
- B2B & B2C Sales Expertise
- Key Performance Indicators (KPI) Management
- Revenue Growth Optimization
- Client Relationship Management (CRM)
- Negotiation and Closing Skills
- Team Leadership & Development
- High-Impact Presentation Skills
- Partnership Development & Sponsorship Acquisition
- Market Penetration & Expansion
- Business Development & Strategic Partnerships
- Cross-Functional Team Collaboration
- Brand Development & Positioning
- Operations Management
- Sales Funnel Optimization
- Customer Acquisition & Retention
- Performance-Driven Marketing
- Conflict Resolution & Problem Solving
- Project Management
- Data-Driven Decision Making
Volunteer Experience
- Stanly County Nursing Home Volunteer, NC
- Say Her Name Domestic Violence Volunteer, NY
Honorsandawards
- UNC ACC Honors (2x)
- 4x MaxPreps HS All-American
- 2x AFC East Champion
- Big Ten Champion
- Cotton Bowl Champion / Liberty Bowl Champion
Professionalathleticexperience
- University of North Carolina, Student Athlete, 08/01/18, 05/01/20, Voted Team Captain and led the team in rushing touchdowns in 2019., Received ACC Honors twice.
- The Ohio State University, Student Athlete, 08/01/16, 05/01/17, Started as a true freshman on special teams during the College Football Playoff., Voted unit leader by peers and coaching staff.
Timeline
Director of Sales
Bucked Up Fitness
08.2024 - Current
Director of Operations
Arch Solutions Inc.
09.2023 - 08.2024
Account Manager
JB Executives
05.2023 - 08.2023
CFL Player
BC Lions
02.2023 - 05.2023
NFL Player
Buffalo Bills & New York Giants
01.2020 - 02.2023
Director of Business Development
FGRAccel (NASCAR)
01.2019 - 02.2023
Student Athlete
University of North Carolina
03.2018 - 01.2020
Student Athlete
The Ohio State University
01.2016 - 03.2018
Bachelor of Arts - Psychology
University of North Carolina at Chapel Hill
Some College (No Degree) - Psychology and Cognitive Neuroscience
The Ohio State University
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