Antonio Harrison

Directed marketing strategy, artist development, and business growth initiatives for an independent entertainment company representing nationally recognized recording artists and producers. Partnered with executive leadership to expand brand visibility, execute high-impact promotional campaigns, coordinate national tours, and strengthen artist positioning through data-driven marketing strategies.

Key Achievements

• Developed comprehensive marketing strategies for artists including Blac Youngsta, 42 Dugg, Lil Migo, Grammy-nominated producer Hitman Audio, and Tahj Money, increasing brand awareness and audience engagement.
• Coordinated nationwide promotional tour for 42 Dugg, overseeing marketing initiatives, event promotion, logistics, and local market activation across multiple cities to enhance artist visibility.
• Increased brand awareness by 45% through targeted digital campaigns, influencer partnerships, and strategic content marketing.
• Used audience analytics and performance metrics to optimize release strategies, promotional campaigns, and fan engagement.
• Built strategic relationships with playlist curators, media outlets, bloggers, DJs, influencers, and industry executives to enhance artist exposure and engagement.
• Assisted with A&R, artist branding, and long-term career development by identifying growth opportunities and aligning marketing strategies with business objectives to support artist success.
• Managed strategic partnerships that increased artist visibility across streaming platforms, social media, and digital media channels.
• Worked closely with producers, managers, and executive leadership to coordinate music releases, promotional rollouts, and distribution strategies.

Supported marketing, artist development, and release strategy for one of the nation's leading independent record labels. Worked directly with executive leadership to coordinate digital marketing campaigns, distribution, playlist promotion, and branding initiatives that increased artist visibility and audience engagement.

• Planned and executed marketing campaigns for developing artists, increasing streaming performance and digital engagement across multiple platforms.
• Coordinated single and album release rollouts by managing promotional timelines, social media campaigns, and distribution through Authentic Empire's digital network.
• Secured playlist placements on Spotify and Apple Music through strategic outreach, industry networking, and relationships with playlist curators.
• Partnered with CEO Lavour "Booman" Saunders on artist branding, A&R initiatives, and long-term marketing strategies that strengthened artist positioning.
• Connected artists with producers, DJs, influencers, bloggers, and media outlets to expand industry exposure and create new business opportunities.
• Organized listening events, showcases, media appearances, and promotional events that increased fan engagement and attracted label and industry attention.
• Collaborated with cross-functional teams to ensure marketing, branding, and promotional activities aligned with each artist's career objectives.
• Monitored campaign performance and audience engagement metrics to improve future marketing strategies and maximize return on promotional efforts.

Led marketing strategy, national tour coordination, artist development, and promotional campaigns for Grammy Award-winning producer Zaytoven and Familiar Territory Records. Managed cross-functional projects involving music releases, producer camps, live events, film productions, and artist branding while collaborating with executives, artists, producers, and industry partners to expand market reach and audience engagement.

• Directed marketing campaigns supporting major releases, including Beast Mode 2 (Future & Zaytoven), A (Usher & Zaytoven), and Trapholizay, contributing to increased streaming performance, audience engagement, and industry visibility.
• Coordinated national tour logistics, promotional campaigns, travel arrangements, and venue coordination for Grammy Award-winning producer Zaytoven, ensuring successful execution across multiple cities and events, enhancing audience engagement and brand visibility.
• Planned and managed over 15 sold-out Producer Camp events, overseeing venue operations, event logistics, sponsorship coordination, and digital marketing efforts, connecting hundreds of producers, artists, and music executives and fostering industry relationships.
• Built strategic relationships with DJs, playlist curators, influencers, media outlets, promoters, and entertainment executives to expand artist exposure and create new business opportunities.
• Coordinated digital release schedules, distribution timelines, promotional assets, artwork approvals, and social media campaigns to ensure successful project launches.
• Assisted with A&R by identifying emerging talent and evaluating music, connecting artists with producers, engineers, and industry professionals to facilitate collaboration and project development.
• Utilized streaming analytics, audience insights, and campaign performance metrics to evaluate marketing effectiveness and improve future promotional strategies.
• Managed multiple projects simultaneously while maintaining budgets, deadlines, and communication between artists, management teams, vendors, and business partners.

• Contributed to the marketing and promotional rollout of Beast Mode 2 by Future & Zaytoven, which debuted in the Top 10 of the Billboard 200 and generated more than 73 million on-demand streams.
• Supported promotional efforts for Usher & Zaytoven's A, helping execute marketing initiatives surrounding the collaborative project.
• Contributed to the release strategy and promotion of Trapholizay by Zaytoven.

• Line Producer – Birds of a Feather and Birds of a Feather 2
• Line Producer – Finesse & 2 Finesse
• Production Team – Twins (starring Boosie)
• Assistant Producer – Detroit Dreams
• Collaborated with production teams to oversee daily operations, scheduling, logistics, crew coordination, and on-set execution for independent feature films.

Developed and executed integrated marketing campaigns, artist promotions, and digital media strategies that increased audience engagement and strengthened relationships with artists, record labels, DJs, promoters, and entertainment executives. Collaborated with both independent and major-label artists to support music releases, exclusive interviews, live broadcasts, and promotional events while expanding the station's digital presence and industry influence.

• Planned and executed multi-platform marketing campaigns promoting new music releases, artist interviews, live broadcasts, and special events that increased listener engagement and station visibility.
• Coordinated promotional campaigns for independent and major-label artists by developing customized rollout strategies aligned with album and single release schedules.
• Built and maintained strategic relationships with record labels, artist managers, publicists, DJs, promoters, and media outlets, creating new promotional opportunities and strengthening long-term business partnerships.
• Produced digital marketing initiatives across social media, email marketing, website content, and live streaming platforms, increasing audience growth and online engagement.
• Scheduled and coordinated on-air interviews, exclusive music premieres, live broadcasts, giveaways, and promotional appearances while serving as the primary liaison between artists and station personnel.
• Assisted in planning community events, concerts, and promotional activations that enhanced brand awareness and expanded the station's regional presence.
• Tracked campaign performance, audience engagement, and listener analytics to evaluate marketing effectiveness and improve future promotional strategies.
• Supported daily station operations while ensuring professional communication with artists, managers, executives, sponsors, and media partners.

Managed daily studio operations while supporting recording sessions for independent and major-label artists in one of Atlanta's premier recording environments. Coordinated scheduling, client relations, technical setup, and production logistics to ensure efficient studio operations, exceptional customer service, and a professional recording experience for artists, producers, engineers, and executives.

• Managed daily studio operations, ensuring recording sessions were completed efficiently while maintaining a professional and client-focused environment.
• Coordinated recording schedules, studio bookings, and project timelines for artists, producers, engineers, and executive clients.
• Assisted with recording sessions by preparing studio equipment, session files, microphones, and technical setups to ensure seamless production workflows.
• Collaborated with producers and recording engineers to organize session materials, vocal tracking, beat preparation, and project management throughout the recording process.
• Built strong relationships with artists, managers, producers, and entertainment executives by delivering exceptional customer service and operational support.
• Oversaw studio logistics, equipment maintenance, inventory management, and operational readiness to minimize downtime and maximize productivity.
• Assisted with marketing initiatives, artist outreach, and promotional efforts that increased studio visibility and attracted new business opportunities.
• Maintained confidential client information while supporting high-profile recording sessions in a fast-paced production environment.
• Worked under tight deadlines while managing multiple recording sessions

Served honorably for six years in the United States Army, including overseas deployments in support of combat operations. Demonstrated leadership, accountability, and operational excellence while working in high-pressure environments where mission success depended on teamwork, precision, and effective decision-making. Developed strong leadership, logistics, and problem-solving skills that continue to support success in business, technology, and project management.

• Honorably served six years on active duty, including two deployments to Afghanistan in support of combat operations.
• Operated and maintained field artillery systems while ensuring mission readiness, operational accuracy, and compliance with military standards.
• Led and trained Soldiers in high-pressure environments, emphasizing accountability, teamwork, safety, and mission execution.
• Coordinated mission planning, equipment accountability, logistics, and operational readiness while meeting strict deadlines.
• Developed strong leadership, communication, and decision-making skills through military training and real-world operational experience.
• Adapted quickly to rapidly changing environments while maintaining composure and completing mission objectives under pressure.
• Cross-trained in multiple military specialties, increasing unit flexibility, operational efficiency, and overall mission effectiveness.
• Maintained accountability for sensitive equipment and resources valued at millions of dollars while adhering to strict safety and operational procedures.
• Recognized for professionalism, discipline, and leadership while consistently meeting performance standards throughout military service.

• Army Achievement Medal
• Army Good Conduct Medal
• National Defense Service Medal
• Global War on Terrorism Service Medal
• Afghanistan Campaign Medal
• NATO Medal
• Army Service Ribbon
• Overseas Service Ribbon