Antonio Rosa Torres
West Hollywood,CA
Overview
15
15
years of professional experience
Work History
Event Lead/Server
Gracias Madre
05.2022 - Current
- Assists in the promotion and organization of private, special, and marketing events
- Collaborated with tequila and mezcal brands, alongside beverage director, to create visually striking and expertly crafted cocktails
- Played a key role in launching 'Mezcal Mondays,' a program showcasing a curated selection of mezcals from various regions of Mexico at a special price, resulting in a spike of mezcal sales
Freelance Event Coordinator
NVE & AGEN-C
- Coordinated event production logistics, talent management, and set design, while facilitating inter-agency communication to ensure seamless execution, brand alignment, and audience engagement.
- (I.E. Awards shows, music festivals, and brand activations.)
- Played a key role in supporting event producers and production managers, while facilitating seamless inter-agency communication to ensure event execution.
- Responsibilities included talent on-site handling, and pre-production communication.
- Oversaw all aspects of end-to-end event production, ensuring every detail was executed to the highest standard.
Digital Marketing
Recording Artist
01.2016 - 05.2016
- Former member of the 'PussyCat Dolls.' Actively participated in live events while updating and monitoring her social networks and engagement with fans
- Positioned the artist in the genre of EDM through market research, original content, reinvention of image, and EDM events.
Digital Marketing
Stag Clothing
10.2015 - 04.2016
- Generated weekly editorial calendar which included promotions, original content, and social media monitoring through Hootsuite to track ROI for our monthly campaigns to gear up product launch
- Increased e-commerce sales through targeted Instagram & Facebook advertising and content optimization
Social Media Manager
Sweetie Pies
06.2015 - 10.2015
- Assisted the General Manager in implementing a marketing strategy that attracted both locals and tourists, driving foot traffic, contributing to increased merchandise sales.
- Actively interacts with customers to fix and find solutions found on social networks, such as Yelp, Facebook, and Groupon.
Marketing & Fundraiser Coordinator
Boys & Girls Club of Portage County
01.2013 - 05.2014
- Successfully planned, executed, and evaluated the Portage County Taste of Wine & Cheese fundraiser event while achieving a record-breaking of $97,500 in donations for the club
- Organized a silent auction for and partnered with major businesses, to raise funds and support programs
- Managed email marketing, donor outreach, and social media promotions to drive community engagement
Event Planner
08.2010 - 01.2014
- Planned, organized & executed every aspect of the annual Celebracion Hispana for the university & community of Stevens Point
- Created and spearheaded a recruitment campaign called 'Make an Amigo' which increased membership by 35 percent in two semesters
- Designed posters, flyers, brochures, and images for the organization's marketing collaterals, events, and identity
Public Relations Intern
Stevens Point Convention and Visitors Bureau
, WI
01.2013 - 05.2013
- Increased interest in the travel and tourism industry within the community, by participating in promotional events at the university nearby and the community
- Designed, edited, and created posters, photos, and print for the organization marketing materials
Education
Bachelor of Arts - Communication Emphasis Public Relations, Spanish & Marketing
University of Wisconsin Stevens Point
Stevens Point05.2014
Skills
- Bilingual fluency in English and Spanish
- Microsoft Suite (Word, Outlook, Excel, PowerPoint, Publisher)
- Interpersonal skills
- Teamwork
- Networking
- Building relationships
- Adobe Photoshop
- Adobe InDesign
- Customer service
- Social Media Management
- Brand Management
- Event Planning
- SEO
- Emotional intelligence
Notable Events
- People en Español 'Los 50 Más Bellos', 2019
- Hollywood Reporter: Power 100 Women in Entertainment, 2016-2019
- Concours d'Elegance - RODEO DRIVE, 2017-2019
- Beverly Hills Bold Holidays, 2018
- Karma Car Launch, 2016
References
Gabriel Saavedra, Freelance Production Director, Event Producer, Location Scout, Los Angeles, CA, 505-364-3648, gabrieljsaavedra@gmail.com
Hobbies and Interests
- Deep knowledge of reggaeton, latin music, and internet culture.
- Passionate about gaming, fashion, and the intersection of music and digital trends.
- Active in content creation, branding, and music industry developments.
Timeline
Event Lead/Server
Gracias Madre
05.2022 - Current
Digital Marketing
Recording Artist
01.2016 - 05.2016
Digital Marketing
Stag Clothing
10.2015 - 04.2016
Social Media Manager
Sweetie Pies
06.2015 - 10.2015
Marketing & Fundraiser Coordinator
Boys & Girls Club of Portage County
01.2013 - 05.2014
Public Relations Intern
Stevens Point Convention and Visitors Bureau
01.2013 - 05.2013
Event Planner
08.2010 - 01.2014
Freelance Event Coordinator
NVE & AGEN-C
Bachelor of Arts - Communication Emphasis Public Relations, Spanish & Marketing
University of Wisconsin Stevens Point