APRIL BAEZ
Aptos,CA
Summary
Client-facing business development leader with 20+ years of experience growing strategic accounts, generating multimillion-dollar revenue, and selling complex research and healthcare services. Experienced in consultative discovery, executive stakeholder engagement, tailored proposal development, cross-functional team collaboration, and virtual and conference-led business development.
Overview
35
35
years of professional experience
Work History
Business Development Director, Early Phase Services
Worldwide Clinical Trials
07.2024 - Current
- Secured $7.6M in awarded business in 2026 to date and developed a $40M pipeline for 2027.
- Manage client relationships and develop opportunities across CA, WA, CO, AZ and TX for clinical research, central laboratory and bioanalytical services.
- Translate customer objectives into tailored proposals and presentations, coordinating scientific, operational and commercial stakeholders.
- Collaborate with marketing on proposal positioning and industry conference activities designed to secure customer meetings and advance opportunities.
Business Development Director, Emerging Biotech Markets
George Clinical
11.2023 - 06.2024
- Developed customer relationships and commercial opportunities for clinical research services.
- Generated 11 requests for proposals within six months through targeted outreach and consultative client engagement.
Business Development Director, Clinical Pharmacology Services
Fortrea (formerly Covance)
06.2019 - 09.2023
- Owned Bay Area business development and strategic customer engagement for complex clinical research services.
- Grew a territory from approximately $200K in annual sales to $10M in new business through proactive prospecting and account development.
- Increased client base by developing and implementing effective business development strategies.
Business Development Director, Emerging Biotech Markets
Clinipace
06.2018 - 03.2019
- Built opportunities and client relationships for outsourced clinical research services
Business Development Director, Emerging Biotech Markets
KPS LIFE
09.2017 - 06.2018
- Developed West Coast accounts by aligning outsourced clinical operations services with client staffing and delivery requirements.
Business Development Manager, Emerging Biotech Markets
QuintilesIMS
02.2016 - 09.2017
- Closed $6M in 2016 and $8M in 2017; personally performed at least 90% of prospecting activity.
- Led discovery, relationship development and proposals for complex client research programs.
Product Specialist, Women's Health
Myriad Genetics
07.2009 - 01.2016
- Drove oncology test adoption by educating providers on hereditary cancer, and molecular diagnostics workflows.; ranked in the top 40% nationally over six years.
- Facilitated workshops and training sessions on the proper use of oncology products, increasing customer satisfaction levels.
- Earned President’s Club, Director’s Council, MVP and $3M+ Club recognition.
Account Manager, Hematology-Oncology
Bayer Healthcare Pharmaceuticals
06.2006 - 06.2009
- Ranked 7th of 84 nationally in FY 2007; opened previously inaccessible accounts within six months.
Loan Officer, Subprime Markets
Wells Fargo Home Mortgage
04.2005 - 03.2006
- Ranked #1 in branch loan closing volume in 2005; recognized as a Rising Star Speaker.
Senior Sales Specialist, Neuroscience
Eli Lilly & Company
01.2000 - 03.2005
- Ranked in the top 10% nationally for portfolio sales and top 7% for Prozac Weekly sales in 2002.
Event Manager
The Meeting Manager
01.1997 - 01.1999
- Organized medical education conferences to enhance knowledge sharing among healthcare professionals.
- Coordinated event logistics, including venue booking, vendor communication, and day-of scheduling.
- Managed registration workflows and maintained accurate attendee lists using event management systems.
Concierge, Pan Pacific Hotel
01.1992 - 01.1997
- Coordinated guest and convention events for groups of up to 750.
Education
M.S. - Program and Project Management
Brandeis University, Raab School of Professional Studies
01-2016
B.S. - Business Administration
UC Berkeley, Haas School of Business
01-1999
Skills
- Strategic Client Partnerships
- Account Expansion
- Key account management
- Consultative Selling
- Prospecting & Pipeline Generation
- Executive Stakeholder Engagement
- Contract Negotiation
- Proposal strategy
- Cross-Functional Sales & Marketing
- Lead generation conferences
- Research Services Sales
- Conference-Based Lead Generation
Personal Information
Title: CLIENT PARTNER | ENTERPRISE ACCOUNT GROWTH | RESEARCH & PROFESSIONAL SERVICES
Timeline
Business Development Director, Early Phase Services
Worldwide Clinical Trials
07.2024 - Current
Business Development Director, Emerging Biotech Markets
George Clinical
11.2023 - 06.2024
Business Development Director, Clinical Pharmacology Services
Fortrea (formerly Covance)
06.2019 - 09.2023
Business Development Director, Emerging Biotech Markets
Clinipace
06.2018 - 03.2019
Business Development Director, Emerging Biotech Markets
KPS LIFE
09.2017 - 06.2018
Business Development Manager, Emerging Biotech Markets
QuintilesIMS
02.2016 - 09.2017
Product Specialist, Women's Health
Myriad Genetics
07.2009 - 01.2016
Account Manager, Hematology-Oncology
Bayer Healthcare Pharmaceuticals
06.2006 - 06.2009
Loan Officer, Subprime Markets
Wells Fargo Home Mortgage
04.2005 - 03.2006
Senior Sales Specialist, Neuroscience
Eli Lilly & Company
01.2000 - 03.2005
Event Manager
The Meeting Manager
01.1997 - 01.1999
Concierge, Pan Pacific Hotel
01.1992 - 01.1997
B.S. - Business Administration
UC Berkeley, Haas School of Business
M.S. - Program and Project Management
Brandeis University, Raab School of Professional Studies