April Hicks
Summary
Dynamic leader with a proven track record in public health and marketing, enhancing operational efficiency and community engagement. Expertise in building cross-functional teams and forging impactful partnerships. Successfully managed projects aligning with organizational goals and improving service delivery.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Administrator - Business Operations
Warrick County Health Department
07.2025 - Current
- Prepared monthly financial statements for executive team, ensuring accurate financial oversight.
- Developed policies to improve operational efficiency within the department.
- Coordinated communication among staff and external partners, facilitating collaboration for health initiatives.
- Managed daily administrative tasks for public health programs, improving operational support effectiveness.
- Maintained accurate records of departmental activities and compliance documents.
- Collaborated with healthcare professionals to streamline service delivery processes.
- Negotiated contracts with vendors and suppliers to secure favorable terms.
- Ensured compliance with applicable laws and regulations governing operations.
Project Director
CARESTAR
Nashville, TN
01.2024 - Current
- Manage project risks, issues and changes, ensuring stakeholder satisfaction and successful project completion.
- Developed process flows using Agile/scrum methodologies and data management practices to streamline project execution.
- Built cross-functional team of 20, assigned tasks, and monitored performance to achieve project objectives.
- Established 125 relationships with community partners, stakeholders, and referral sources to enhance program visibility and access across TN, addressing public health and IDD concerns through relationship mapping for systems change.
- Expanded Medicaid programs by assessing funding needs and ensuring regulatory compliance.
- Design and tailor programs that support individuals with chronic health conditions, complex health challenges, and disabilities optimizing the quality scorecard in star ratings.
- Grow and facilitate partnerships bringing expertise in management of long-term chronically disabled patients.
- CANS TCOM Assessment, HRA Assessment, Care-Coordination ensuring positive public health outcomes creating processes impacting SDOH.
- Design and implement training program on State of TN guidelines for NCI-IDD Surveying.
Program Director/Contract
Echo Housing
Evansville, IN
04.2025 - 07.2025
- Directed program development, enhancing housing services for diverse communities by identifying and addressing specific needs.
- Managed budgets and resources for effective program implementation and sustainability.
- Developed strategic plans to ensure successful program operations.
- Collaborated with stakeholders to ensure alignment with community needs and resources.
- Established partnerships with local organizations, expanding service reach and impact through collaborative initiatives.
- Advocated for policy changes, supporting affordable housing initiatives in the region to improve access for underserved populations.
- Evaluated program effectiveness through regular assessments and feedback mechanisms.
- Ensured compliance with organizational standards and applicable laws and regulations.
Director of Recuperative Care/Public Health and Case Management
UNITED CARING SERVICE
Evansville, IN
01.2023 - 08.2024
- Coordinated and developed Recuperative Care program to enhance patient support and recovery.
- Developed and expanded outline of recuperative care/Medical Respite program, establishing clear goals, policies, and operating procedures.
- Managed multidisciplinary care team, ensuring effective communication and data tools to optimize health, housing, and resource referral outcomes.
- Facilitate and lead weekly meetings with Anthem C-level and case managers to positively impact health outcomes of (eligibility, problem areas, and areas of strength).
- Case management, Guidance and supervision support to direct care staff and empower program recipients to develop plans in stabilizing crisis.
- Work with diversified case load of individuals with issues including abuse, mental health, substance abuse.
- Collaboration of discharge planning.
- De-escalation and patient care.
- Developed negotiation strategies to enhance program growth.
- Act as family/individual advocate.
- Program management, community Outreach, fundraising, and resource navigation.
- Develop in-service training and educational programs.
- Delivered presentations to promote program initiatives.
- Knowledge and compliance with State, Federal, Statutes, rules and policies.
- HMIS services and reporting.
Sales Enablement Manager
ADHERE HEALTH
Franklin, TN
06.2021 - 02.2022
- Deploy programs and initiatives to execute strategies for increased revenue.
- Coach, develop and lead others to exceed goals with results-oriented style around tech-enabled tele pharmacy/SAAS platform.
- Develop and deliver presentations and training sessions to enhance team skills.
- Collaborated with IT, accounting, and sales teams to develop processes and training programs that ensured internal and customer success.
- Enhanced customer experience and strengthened corporate processes across onboarding, support, sales, customer experience, business intelligence, product, IT, customer communications, billing, and finance.
- Conduct market research to identify potential customers for targeted outreach.
- Developed and led internal communication and educational programs on importance of CAHPS, CMS Stars Ratings, health disparities, and health markets.
- Plan, direct, and coordinate marketing sales programs.
Resident initiatives / Self Sufficiency / Public Relations (Abatement Project)
THE EVANSVILLE HOUSING AUTHORITY
Evansville, IN
02.2021 - 06.2021
- Coordinated activities of social service program, enhancing community outreach and participant engagement.
- Developed outreach programs and marketing materials for Medicare, Medicaid, onsite health clinics, SDOH, DSNIP, and COA to increase awareness and access.
- Directed social workers, counselors, and probation officers in case management and client support.
- Managed rehoming efforts for 72 individuals and families, providing eviction legal advocacy and facilitating legal communications.
- Oversee the program or organization's budget and policies regarding participant involvement, program requirements, and benefits.
- Developed community support policies to address local needs and resource allocation.
- Establish and grow partnerships and community health initiatives.
- Negotiated terms, managed projects, and developed growth strategies for sustainability.
CNM/Development and funding
DIFFERENT SHADES of PRETTY
01.2016 - 05.2020
Onsite Patient Advocate / Navigator
THE WELLFUND
Evansville, IN
01.2020 - 04.2020
- Collaborated with hospital social services to establish a continuum of care, enhancing patient support in overcoming SDOH and reducing health disparities.
- Identify and obtain available benefits and social community services.
- Executed outreach initiatives in psychology, rehabilitation, and social work settings.
- Developed and implemented programs addressing substance abuse, human relationships, rehabilitation, and dependent care issues.
- Develop and provide training directives and programs while bridging outside resources.
- Created marketing initiatives, materials, outreach efforts, and educational programs aligned with CMS guidelines.
- Conducted contract negotiations to foster business growth.
Marketing Executive / Media Relations
WEVV CHANNEL 44
Evansville, IN
04.2017 - 12.2019
Marketing Manager / Promotions / Sponsorship
ELLIS PARK RACING & GAMING
Henderson, KY
07.2019 - 09.2019
CMO/ Development and Sales/ Brand Development
PROJECT C.A.N. - COMMUNICATION ADVANCEMENT NAVIGATION
Evansville, IN
09.2017 - 07.2019
Marketing Director / Outreach Medicare Medicaid
STEVENS INSURANCE ADVISORS
10.2015 - 01.2019
Brand Integration Manager / Sales and Outreach
FIREBALL RUN ADVENTURE TRAVEL SERIES
01.2014 - 07.2014
Business Development / Brand Sponsorship
POWERBLOCK TV/POWERNATION
11.2013 - 01.2014
Education
Certificate - CANS And ANSA
Praed Foundation
06-2024
Certificate - Trauma Informed Care
Indiana University
IN01-2024
Certificate - Community Health
Health Visions Midwest
01-2024
Master's Degree Work, M.A. - Marriage and Family Counseling : over one years of Masters Level Coursework in Psychology
Argosy University
01-2008
Bachelor's Degree - Business Administration and Management, Communications
Oakland City University
05-2000
Associate's Degree - Marketing, Advertising
University of Southern
IN05-1997
Skills
- Business Analytics
- Operational Efficiency
- Project Management
- Process Optimization
- Performance Management
- Campaign Management
- Data Analysis
- CRM Management
- Content Management
- Marketing Automation
- SEO
- SEM
- Social Media Management
- Email Marketing
- Lead Generation
- Trauma Informed Care
- SUD healthcare
- Public Health
- Program Development
- Program compliance
- Implementation
- Relationship Building
- Stakeholder Engagement
- Stakeholder Recruitment
- Research
- Strategy
- Negotiation
- Negotiation Strategies
- Dispute Resolution
- Advocacy strategy
- Government Relations
- Public Relations
- Market Research
- Market Planning
- Workforce Development
- Proposal Development
- Training
- Onboarding
- Resource Development
- Visual Communication
- Digital media campaigns
- WordPress
- EPIC System
- AIS Health Data
- AIS DHP
- CMS
- CMS Compliance
- NCQUA
- Medicaid Waiver Expansion
- Process Improvement
- Task Coordination
- Project Coordination
- Calendly
- Project Tracking
- Creativity
- Empathy
- Adaptability
- Collaboration
- Communication Strategy
- Public Speaking
- Motivational Interviewing
- Selling Methods
- Trauma Informed Care
- Leadership
- Problem Solving
- Brand Management
- Market Research
- Public Relations
- Market Planning
- Selling Methods
- Workforce Development
- Public Speaking
- Public Sector Strategies
- Proposal Development
Certification
- Certificate of Trauma Informed Care, Indiana University, 01/24
- ABA Paralegal Certificate, University of Southern, IN, 05/98
- 2024 CANS TCOM Certification, Praed Foundation
- 2024 Community Health Worker Certificate, Health Visions Midwest
- Boston Medical SUD Care Continuum ECHOA: Treating SUD in the context of Homelessness, 2024
- Boston Medical Harm Reduction Resources in the Community, 2024
Business Qualifications
- Implementation
- Program growth
- Public Health
- Advocacy strategy
- Program compliance
- Contract review
- Onboarding
- Adaptability
- Medicaid Waiver Expansion
- CMS Compliance
- Problem Solving
- Relationship Building
- Research
- Strategy
- Collaboration
- Empathy
- Creativity
- Leadership
- Membership Recruitment
- Data Analysis
- Training
- Media Relations
- Event Planning
- Fundraising
- Legal Research
- Appeals
- Contract Negotiation
- Project Management
- Negotiation
- Content creation
- Government Relations
- Motivational Interviewing
- Mobile Device marketing Campaign
- Specialist Building and Managing Successful Digital media and direct response campaigns
- Brand Management
- Market Research
- Public Relations
- Market Planning
- Selling Methods
- Corporate Training
- Emotional Intelligence Training
- Public Speaking
- Public Sector Solutions
- Proposal Specialist
Technical Qualifications
- ICHW Certification
- Trauma Informed Care (Indiana University School of Public Health)
- Boston Medical SUD in Homeless Populations
- AIS Health Data (train the trainer)
- Google/Yahoo Sales Certification
- Paralegal Certificate
- Macola Accounting Software Certification
- Simplifi Certification
- SEM Rush
- SEO Power
- Mindflash
- TrakstarL
- Salesforce
- Zoho
- Marketo
- White Orbit
- Calendly
- Smart Sheets
- AIS DHP
- CMS
- Yardly
- Simpli-Fi
- Adobe Premier
- Adobe Create Suite
- Hub Spot
- HootSuite
- WordPress
- EPIC System
- Mail Chimp
- Zoominfo
- Movavi
- SEO
- SEM
- STN
- NCQUA
- IDD programming
- MHRP Programming
- Envolve
Timeline
Administrator - Business Operations
Warrick County Health Department
07.2025 - Current
Program Director/Contract
Echo Housing
04.2025 - 07.2025
Project Director
CARESTAR
01.2024 - Current
Director of Recuperative Care/Public Health and Case Management
UNITED CARING SERVICE
01.2023 - 08.2024
Sales Enablement Manager
ADHERE HEALTH
06.2021 - 02.2022
Resident initiatives / Self Sufficiency / Public Relations (Abatement Project)
THE EVANSVILLE HOUSING AUTHORITY
02.2021 - 06.2021
Onsite Patient Advocate / Navigator
THE WELLFUND
01.2020 - 04.2020
Marketing Manager / Promotions / Sponsorship
ELLIS PARK RACING & GAMING
07.2019 - 09.2019
CMO/ Development and Sales/ Brand Development
PROJECT C.A.N. - COMMUNICATION ADVANCEMENT NAVIGATION
09.2017 - 07.2019
Marketing Executive / Media Relations
WEVV CHANNEL 44
04.2017 - 12.2019
CNM/Development and funding
DIFFERENT SHADES of PRETTY
01.2016 - 05.2020
Marketing Director / Outreach Medicare Medicaid
STEVENS INSURANCE ADVISORS
10.2015 - 01.2019
Brand Integration Manager / Sales and Outreach
FIREBALL RUN ADVENTURE TRAVEL SERIES
01.2014 - 07.2014
Business Development / Brand Sponsorship
POWERBLOCK TV/POWERNATION
11.2013 - 01.2014
Certificate - CANS And ANSA
Praed Foundation
Certificate - Trauma Informed Care
Indiana University
Certificate - Community Health
Health Visions Midwest
Master's Degree Work, M.A. - Marriage and Family Counseling : over one years of Masters Level Coursework in Psychology
Argosy University
Bachelor's Degree - Business Administration and Management, Communications
Oakland City University
Associate's Degree - Marketing, Advertising
University of Southern